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Email Insider Summit 2011, Captiva Island
Sense & Adapt: It’s a Real-Time Marketing World Out There
Marketers are faced with the challenge of becoming evermore responsive to audience behaviors and market changes. How can email marketers use their websites and audience behaviors to improve email and other related messaging results? Can web-analytics actually do more than just provide historical data on traffic and conversions? This panel will discuss the opportunities and challenges associated with a "sense and adapt" approach from B2B and B2C perspectives. It’s not just about performance and results – it’s about stepping up to what audiences now expect in an always-on world. Culture, strategy, process, technology and people all work together to support real-time marketing results.
This presentation includes perspectives from Jeffrey Miller of Accleration, Erick Mott of Sitecore, Andrew Bailey of FedEx, Jack Hogan of Lifescript and Michelle Accardi of CA Technologies