~700 parcels daily
going into Taylor’s campus via online shopping
What’s happening on the real world?
Current State E-Commerce history & milestones in Malaysia
Wave 1 Wave 2 Wave 3
Air ticket craze Deal sites clones Marketplace battle
Current State New e-commerce ventures (marketplace) in 2015!
New Marketplace New Venture / Joint-Venture by…
(#1 Chinese Newspaper)
(#1 Satellite TV)
GS Home Shopping
(Top 2 Mobile Carrier)
Hong Leong Bank
New Marketplace AEON
(Potential Marketplace) Who else !?
Category Retailer Own Online Store
AEON Big No
KK Super Mart No
99 Speedmart No
AEON Hampers only
The Store No
Apparel & Footwear
Electronics & Appliance
Harvey Norman Yes
Best Denki No
Health & Beauty
Caring Pharmacy Yes
The Body Shop Yes
Sa Sa Yes
Home & Garden
Jewellery & Watch
Poh Kong No
City Chain No
Pets Wonderland No
Pets Lover Centre No
Al Ikhsan Sports Yes
Royal Sporting House No
Current State More leading retailers are offering online shopping services
More than 60% of top retailers
in Malaysia are doing e-commerce
(own online store or join marketplace)
Current State A closer look on Marketplaces & E-Tailers
Deal Sites Foreign
C2C Mobile Classified
E-Tailers (B2C / Specialty Store)
Your own branded store
Open store in marketplaces
Find your niche
Open store in marketplaces
Find marketing experts
Should you start?
How to start selling online?
= X X
2.5x 1.2x 1.0x3x
3 times sales!
Universal Formula for eCommerce
Metrics Month 1 Month 2 Month 3 …
Product # 100 120 144
Unique Visitors 5,000 6,000 7,200
CVR (%) 0.50 0.50 0.50
Order # 25 30 36
AOV (RM) 200 200 200
Total Sales (RM) 5,000 6,000 7,200
Total Margin (RM) 1,000 1,200 1,440
What is your target MoM, YoY growth?
+20% MoM +20% MoM +20% MoM
Start a biz plan with numbers, grow traffic and
What is Payment Gateway?
a Payment Gateway is what allows a
shop or seller to accept cards
and other forms of electronic
CPT vs CNPT
•Chip + PIN
•Chip + Signature
How to pick your payment gateways?
Selling Online is all about Building Trust.
– Who am I selling to? What's the targeted market
– Currency my targeted market use? Multicurrencies?
– Card Type?
– Is the payment gateway service provider well known
and perceived as trustworthy in my targeted market?
– How soon can I get the money in my bank account and
would it affect my cash flow?
– Limit per accounts?
– Settlement Currency?
1) International? Pick a renown international
2) Locally (Malaysia)? Pick one that can
process RM and have it bank-in to your account
3) Sell to both? Apply multi-currencies account.
• Go VERTICAL, Go DEEP. Do it better than
anyone else. Even small can thrive big time.
• Eg Clothing > Mens Clothing > Underwear >
G-string > 2000 designs available.
Find your niche, tell your story
But you have 1,000 different type of
coffee beans selections on your eStore…
Or if you just selling coffee beans
• Easily pay for it
• Speedy delivery
• Surprises (good one only, please)
What online buyers want?
• Delivery exactly what’s order (sell what’s
• Surprise them
• Set expectation, exceed it
• Quality of goods
• Reasonable, customer oriented refund
How you can deliver happiness
• Multiple View Images
• Sell Benefits
• Stock availability
• Top reasons to buy?
• Scarcity -> Desire
• User comment?
Great Contents is your top salesman
Common mistakes to avoid
• Build and Customers will come
• Try to be perfect
• Traffic is NOT Free
• Product Sourcing is not important
• No opening Promo, No values
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