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Introduction to eCommerce
Hi, I’m Adrian Oh
• 2002
UTM
Com
p Sci
• CNE
T
Mala
ysia
1st
Intern
(also
Hosted, SEO Friendly eCommerce Platform empower you to
Build your own branded store + Sell Multichannel
webShaper – The Best of both worlds
Empower you to build own branded store, get sales from marketplaces, and sell offline ...
Types of
eCommerce
1.B2C
2.C2C
3.B2B2C
4.O2O
5.Mobile 1st
E-Commerce
Current State in
Malaysia
~700 parcels daily
going into Taylor’s campus via online shopping
What’s happening on the real world?
Current State E-Commerce history & milestones in Malaysia
Source: ecommercemilo.com
Wave 1 Wave 2 Wave 3
Air ticket craze ...
Current State New e-commerce ventures (marketplace) in 2015!
New Marketplace New Venture / Joint-Venture by…
Sin Chew
(#1 ...
Category Retailer Own Online Store
Grocery
Giant No
Tesco Yes
AEON Big No
Convenience Store
7-Eleven No
KK Super Mart No
9...
Current State A closer look on Marketplaces & E-Tailers
Platform (Marketplace)
B2B2C
Deal Sites Foreign
C2C Mobile Classif...
Sell on
marketplace or own
branded store?
Marketing Know-how
Product Knowledge
High
High
None /
Low
Your own branded store
Open store in marketplaces
Find your nich...
Online Sales
($$$)
Unique Visitors
(UV)
Conversion
Rates
(CVR)
Avg Order
Volume
(AOV)
= X X
2.5x 1.2x 1.0x3x
3 times sales...
Metrics Month 1 Month 2 Month 3 …
Product # 100 120 144
Unique Visitors 5,000 6,000 7,200
CVR (%) 0.50 0.50 0.50
Order # 2...
Payment Gateways
What is Payment Gateway?
a Payment Gateway is what allows a
shop or seller to accept cards
and other forms of electronic
p...
CPT vs CNPT
CPT
•Chip + PIN
•Chip + Signature
•Contactless (NFC)
•Magnetic
CNPT
•Mail Order
•Telephone Order
•@Internet
How to pick your payment gateways?
Selling Online is all about Building Trust.
Some Considerations
– Who am I selling to? ...
Quick Tips
1) International? Pick a renown international
payment gateway
2) Locally (Malaysia)? Pick one that can
process ...
Basic Fee Structure of Payment Gateways
The 3 basic components of payment
gateway fees:
– One-time fees
– Recurring monthl...
Basic Features
The basic feature supported:
– Currency Type
– Card Type
– Reporting
– Merchant Account
– API (Application ...
What is 3D Secure?
- XML-based protocol, designed by Visa
- In order to add an additional security layer
for online credit...
Established players
• Pick your niche
• Keep it simple
• Domain
• eStore platform (like webShaper: multi
channel)
• Sign up PayPal + Local pay...
Either you are BIG, or you
are small (focus) !!!
(Don’t stuck in between!)
Pick your niche
Big: What $1Billion a year look like
An overview of what is big…
really damn big
Even have robots…
NOT R2D2,
but Kiva Bots
The Long Tail
• Go VERTICAL, Go DEEP. Do it better than
anyone else. Even small can thrive big time.
• Eg Clothing > Mens Clothing > Und...
But you have 1,000 different type of
coffee beans selections on your eStore…
Or if you just selling coffee beans
• Stocks
• Easily pay for it
• Speedy delivery
• Surprises (good one only, please)
What online buyers want?
• Delivery exactly what’s order (sell what’s
in stock)
• Surprise them
• Set expectation, exceed it
• Quality of goods
• R...
• Multiple View Images
• Sell Benefits
• Stock availability
• Top reasons to buy?
• Scarcity -> Desire
• Videos
• User com...
Common mistakes to avoid
• Build and Customers will come
• Try to be perfect
• Traffic is NOT Free
• Product Sourcing is n...
Join us and Stay updated!
Twitter.com/webShaper
sales@webShaper.com
Facebook.com/webShaper
Pinterest.com/webShaper
Plus.go...
SITEC Ec Class - Introduction to Ecommerce by Coach Adrian Oh
SITEC Ec Class - Introduction to Ecommerce by Coach Adrian Oh
SITEC Ec Class - Introduction to Ecommerce by Coach Adrian Oh
SITEC Ec Class - Introduction to Ecommerce by Coach Adrian Oh
SITEC Ec Class - Introduction to Ecommerce by Coach Adrian Oh
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SITEC Ec Class - Introduction to Ecommerce by Coach Adrian Oh

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SITEC Ecommerce class
Title: Introduction to ecommerce

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SITEC Ec Class - Introduction to Ecommerce by Coach Adrian Oh

  1. 1. Introduction to eCommerce
  2. 2. Hi, I’m Adrian Oh • 2002 UTM Com p Sci • CNE T Mala ysia 1st Intern (also
  3. 3. Hosted, SEO Friendly eCommerce Platform empower you to Build your own branded store + Sell Multichannel
  4. 4. webShaper – The Best of both worlds Empower you to build own branded store, get sales from marketplaces, and sell offline too
  5. 5. Types of eCommerce
  6. 6. 1.B2C 2.C2C 3.B2B2C 4.O2O 5.Mobile 1st
  7. 7. E-Commerce Current State in Malaysia
  8. 8. ~700 parcels daily going into Taylor’s campus via online shopping What’s happening on the real world?
  9. 9. Current State E-Commerce history & milestones in Malaysia Source: ecommercemilo.com Wave 1 Wave 2 Wave 3 Air ticket craze Deal sites clones Marketplace battle E-Commerce 3.0
  10. 10. Current State New e-commerce ventures (marketplace) in 2015! New Marketplace New Venture / Joint-Venture by… Sin Chew (#1 Chinese Newspaper) Astro (#1 Satellite TV) GS Home Shopping (Korea) Celcom (Top 2 Mobile Carrier) SK Planet (Korea) Hong Leong Bank (#4 Bank) New Marketplace AEON (Top Retailer) (Potential Marketplace) Who else !?
  11. 11. Category Retailer Own Online Store Grocery Giant No Tesco Yes AEON Big No Convenience Store 7-Eleven No KK Super Mart No 99 Speedmart No Departmental Store AEON Hampers only Parkson Yes The Store No Apparel & Footwear Padini Yes Bata Yes Kamdar Yes Electronics & Appliance Senheng Yes Harvey Norman Yes Best Denki No Health & Beauty Guardian Yes Watsons Yes Caring Pharmacy Yes Beauty Specialist The Body Shop Yes Sa Sa Yes L'Occitane Yes Home & Garden IKEA No Courts Yes ACE Yes Jewellery & Watch Poh Kong No Tomei Yes City Chain No Bookstore Popular Yes MPH Yes Borders Yes Pet PetsMore.com Yes Pets Wonderland No Pets Lover Centre No Sports Al Ikhsan Sports Yes Takasima Yes Royal Sporting House No Current State More leading retailers are offering online shopping services More than 60% of top retailers in Malaysia are doing e-commerce (own online store or join marketplace)
  12. 12. Current State A closer look on Marketplaces & E-Tailers Platform (Marketplace) B2B2C Deal Sites Foreign C2C Mobile Classified E-Tailers (B2C / Specialty Store) Electronics Grocer Fashion Beauty Others Ticketing Airline Movie Travel
  13. 13. Sell on marketplace or own branded store?
  14. 14. Marketing Know-how Product Knowledge High High None / Low Your own branded store Open store in marketplaces Find your niche Open store in marketplaces Find marketing experts Should you start? How to start selling online? None / Low
  15. 15. Online Sales ($$$) Unique Visitors (UV) Conversion Rates (CVR) Avg Order Volume (AOV) = X X 2.5x 1.2x 1.0x3x 3 times sales! Universal Formula for eCommerce
  16. 16. Metrics Month 1 Month 2 Month 3 … Product # 100 120 144 Unique Visitors 5,000 6,000 7,200 CVR (%) 0.50 0.50 0.50 Order # 25 30 36 AOV (RM) 200 200 200 Total Sales (RM) 5,000 6,000 7,200 Total Margin (RM) 1,000 1,200 1,440 … What is your target MoM, YoY growth? +20% MoM +20% MoM +20% MoM Start a biz plan with numbers, grow traffic and sales
  17. 17. Payment Gateways
  18. 18. What is Payment Gateway? a Payment Gateway is what allows a shop or seller to accept cards and other forms of electronic payments online.
  19. 19. CPT vs CNPT CPT •Chip + PIN •Chip + Signature •Contactless (NFC) •Magnetic CNPT •Mail Order •Telephone Order •@Internet
  20. 20. How to pick your payment gateways? Selling Online is all about Building Trust. Some Considerations – Who am I selling to? What's the targeted market (Country)? – Currency my targeted market use? Multicurrencies? – Card Type? – Is the payment gateway service provider well known and perceived as trustworthy in my targeted market? – How soon can I get the money in my bank account and would it affect my cash flow? – Limit per accounts? – Settlement Currency?
  21. 21. Quick Tips 1) International? Pick a renown international payment gateway 2) Locally (Malaysia)? Pick one that can process RM and have it bank-in to your account fast! 3) Sell to both? Apply multi-currencies account.
  22. 22. Basic Fee Structure of Payment Gateways The 3 basic components of payment gateway fees: – One-time fees – Recurring monthly fees – Transaction fees (%) Others – Chargeback Fee – Remittance Fee
  23. 23. Basic Features The basic feature supported: – Currency Type – Card Type – Reporting – Merchant Account – API (Application Programming Interface) Extra – Recurring – Email Payment
  24. 24. What is 3D Secure? - XML-based protocol, designed by Visa - In order to add an additional security layer for online credit card transactions.
  25. 25. Established players
  26. 26. • Pick your niche • Keep it simple • Domain • eStore platform (like webShaper: multi channel) • Sign up PayPal + Local payment gateways • Upload 50 to 100 products • Test, Promote, Launching Promo! • Encourage review (WOM) How to start?
  27. 27. Either you are BIG, or you are small (focus) !!! (Don’t stuck in between!) Pick your niche
  28. 28. Big: What $1Billion a year look like
  29. 29. An overview of what is big… really damn big
  30. 30. Even have robots… NOT R2D2, but Kiva Bots
  31. 31. The Long Tail
  32. 32. • Go VERTICAL, Go DEEP. Do it better than anyone else. Even small can thrive big time. • Eg Clothing > Mens Clothing > Underwear > G-string > 2000 designs available. Find your niche, tell your story
  33. 33. But you have 1,000 different type of coffee beans selections on your eStore… Or if you just selling coffee beans
  34. 34. • Stocks • Easily pay for it • Speedy delivery • Surprises (good one only, please) What online buyers want?
  35. 35. • Delivery exactly what’s order (sell what’s in stock) • Surprise them • Set expectation, exceed it • Quality of goods • Reasonable, customer oriented refund policy How you can deliver happiness
  36. 36. • Multiple View Images • Sell Benefits • Stock availability • Top reasons to buy? • Scarcity -> Desire • Videos • User comment? • Reviews? Great Contents is your top salesman
  37. 37. Common mistakes to avoid • Build and Customers will come • Try to be perfect • Traffic is NOT Free • Product Sourcing is not important • No opening Promo, No values
  38. 38. Join us and Stay updated! Twitter.com/webShaper sales@webShaper.com Facebook.com/webShaper Pinterest.com/webShaper Plus.google.com/+webShaperMY Youtube.com/webShaper

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