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Marketplace and Entrepreneurship by Shopee


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SITEC eCommerce Class
Module: Introduction to eCommerce 101
Title: Mobile, Marketplaces and Myths: How to build trust in the new era of mobile commerce - Mobile
Presenter: Jonathan Soh, Head of Business Development (Shopee Mobile)
Date: 23 February 2016
Venue: Selangor Digital Creative Centre

Published in: Business
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Marketplace and Entrepreneurship by Shopee

  1. 1. ShopeeMobile-Centric C2C Marketplace Online market where people sell directly to other people • New business by Garena, a US$3Bn company • Official launch in Dec 2015 • >600,000 installs in MY alone • Focused on partnering SMEs, emerging brands and part-time power sellers
  2. 2. MobileSmartphone subscriptions worldwide Source: Ericsson report, 3rd June 2015
  3. 3. MobileMalaysia • Internet penetration at 66% of total population • Malaysians primarily buy smartphones • Android dominates 65% of the market, before iOS and Windows (13% each), and Blackberry (9%).
  4. 4. MobileMalaysia • Avg. number of hours spent on internet on mobile – 3.1 hours/day/user • 79% of mobile owners user it for social media • 91% of Malaysians shop online, with total sales of over RM1 billion • Only 0.3% of online transactions are made on mobile