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Matrade: Expand Your Business Globally Through e-Trade

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Southeast Asia e-Commerce Conference 2016
Sitec e-Commerce Conference
Mines Convention Center
22 October 2016
Matrade: Expand Your Business Globally Through e-Trade

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Matrade: Expand Your Business Globally Through e-Trade

  1. 1. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation Southeast Asia e-Commerce Conference 2016 22 October 2016 “Expand Your Business Globally Through eTRADE” By : Raja Nor Zihan Raja Mohsin Director of eBusiness & IT MATRADE
  2. 2. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation MATRADE CORE SERVICES Exporters Development Trade & Market Information Trade Advisory Export Promotion
  3. 3. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation SUMMARY OF MATRADE OFFICES BY REGION North America 4 Latin America 4 Western Europe 5 Eastern Europe 6 Africa 3 Asia 21 West Asia 2 North East Asia 10 ASEAN 6 Australasia 1 South Asia 2 GLOBAL NETWORKMATRADE Global Network
  4. 4. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation Kota Kinabalu (Sabah) Kuching (Sarawak) Northern Regional Office (Penang) Southern Regional Office (Johor) Eastern Regional Office (Kuala Terengganu) MATRADE Regional Offices
  5. 5. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation MALAYSIA MALAYSIA’s ranking (WTO) in World Merchandise Trade in 2015 Exports – 23rd Imports – 26th Trade – 24th
  6. 6. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation Source by: DOSM Tabulated by: MATRADE MALAYSIA’S TOP 10 EXPORT DESTINATIONS, 2015 Malaysia exports to ASEAN RM 219.29 billion (28.1%) of total exports Singapore RM108.39 bil 13.9% China RM101.54 bil 13.1% USA RM73.67 bil 9.5% Japan RM72.68 bil 9.4% Thailand RM44.39 bil 5.7% Hong Kong RM36.85 bil 4.7% India RM31.66 bil 4.1% Indonesia RM29.10 bil 3.7% Australia RM28.08 bil 3.6% ROK RM24.67 bil 3.2% Other Countries RM226.32 bil 29.1% TOTAL EXPORTS: RM777.36 billion
  7. 7. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation ISSUES & CHALLENGES FOR CROSS BORDER eCOMMERCE Source: Feedback from MATRADE eTRADE Participants • Lack of Market knowledge/opportunities • Conforming to overseas rules and regulation • High cost of shipping / fulfillment support • Competition in product pricing • Financial/manpower constraints • Trust/cybersecurity risk
  8. 8. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation Source: MDEC Good and Affordable Infrastructure Supportive Governance Framework Doubling eCommerce growth Accelerate seller adoption of eCommerce Increase adoption of eProcure- ment by businesses Promote national brand to boost cross- border eCommerce Make strategic investments in select eCommerce player(s) Realign existing economic incentives 1 2 3 4 5 6 NATIONAL eCOMMERCE STRATEGIC ROADMAP Lift non-tariff barriers
  9. 9. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation A DIGITAL MALAYSIA INITIATIVE ……
  10. 10. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation CHINA  Export RM101.53 bil in 2015  Matured e-commerce ecosystem with well established e- commerce players  High economic growth ASEAN  Export RM219.29 bil in 2015  AEC opportunities  70% of ASEAN6 population 35 yrs & below  Online users spend at least 14 hours online/week JAPAN  Export f RM73.81 bil in 2015  Huge opportunity to tap into the consumer products segment  Strong and consistent growth of e-Commerce TAPPING ON OPPORTUNITIES ….KEY MARKETS FOR eTRADE Among factors in selecting target markets: export opportunities , population, e-commerce ecosystem readiness UNITED STATES OF AMERICA  Export f RM73.67 bil in 2015  Opportunity to leverage on the high consumer spending power  Well-established ecommerce ecosystem INDIA  Export f RM31.67 bil in 2015  Current trade to India is relatively small but India is a growing market with big potential for Malaysian products  Growing e-commerce adoption
  11. 11. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation JINBAOMEN (M) SDN BHD LEADING INTERNATIONAL e-MARKETPLACES THROUGH eTRADE B2C B2B
  12. 12. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation eTRADE ACTIVITIES AWARENESS Knowledge sharing via eTRADE outreach programmes ASSISTANCE Special eTRADE package for listing in e-marketplaces MONITORING Feedback on outcome from participating companies ONBOARDING & TRAINING Activate SME on e-commerce platform
  13. 13. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation FREE PARTICIPATION IN e-COMMERCE / eTRADE SEMINARS & WORKSHOPS FREE ACCESS TO MARKET INTELLIGENCE (myExport Apps) CONNECT WITH e-MARKETPLACE & e-COMMERCE ENABLERS ENJOY FINANCIAL INCENTIVE* (FOR SMEs) / SPECIAL RATES * Subject to availability of fund BENEFITS OF eTRADE TO MALAYSIAN COMPANIES
  14. 14. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation CURRENT ELIGIBILITY CRITERIA FOR eTRADE FINANCIAL INCENTIVE (will be revised from time to time) Small and Medium Enterprises (SMEs) At least 60% Malaysian Equity Exporting ‘Made in Malaysia’ Products and/or Services Incorporated under the Companies Act 1965 / Registration of Business 1956*/ Cooperative Act 1993 1 2 3 4 Annual sales turnover NOT exceeding RM50m Full time employees NOT exceeding 200 Annual sales turnover NOT exceeding RM20m Full time employees NOT exceeding 75 OR MANUFACTURING (including agro- based) TRADING & SERVICES (excluding real estate, tourism, financial & insurance industry) OR
  15. 15. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation eTRADE ACCELERATOR A special incentive package under eTRADE Programme to hasten the adoption of Cross-Border eCommerce through the Business-to-Consumers (B2C) e-marketplaces by providing financial incentive, rewards and trainings.
  16. 16. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation eTRADE ACCELERATOR SPECIAL INCENTIVE PACKAGE* (VALID FROM 1 SEPT 2016 – 31 DEC. 2016) + +RM2,500 RM5,000 1st RM15,000 eTRADE Basic Incentive for approved companies RM5,000 upon reaching RM20,000 sales from 1 Sep-Dec 2016 for First 50 companies Cash reward from MDEC for the Top 3 companies with the highest sales exceeding RM20,000 from 1 Sep-Dec 2016 2nd RM10,000 3rd RM5,000 * T&C Applies
  17. 17. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation 2. PEOPLE & GLOBAL SDN BHD Personal care products 5. TYZO SDN BHD 6. KIT HIN CO SDN BHD 3. LAKU INDUSTRY SDN BHD Building and construction machineries 1. TG POWER WRAP SDN BHD Plastic and packaging products 4. MBM DAGANG SDN BHD Uniforms and garments Herbal and traditional products Coconut and palm sugar eTRADE ACHIEVEMENT AWARD 2015
  18. 18. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation CROSS-BORDER e-COMMERCE CONFERENCE (18 JANUARY 2016)
  19. 19. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation Briefing @ State level TradeTalk@MATRADE HQ One-to-One Consultation Joint Awareness Programme with e-Marketplaces AWARENESS & OUTREACH PROGRAMME
  20. 20. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation FOR MALAYSIA COMPANIES REGISTERED WITH MATRADE Increase your business opportunities through myExport mobile Apps
  21. 21. THE TIME TO EXPORT IS NOW www.matrade.gov.my Malaysia External Trade Development Corporation TO REGISTER FOR eTRADE Website:www.matrade.gov.my/en/etrade Email: etrade@matrade.gov.my

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