Line, WeChat, WhatsApp Marketing by Silver Mouse

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SITEC eCommerce Class
Module: Social Media & Mobile Commerce 304
Title: Introduction to Line Marketing
Presenter: CK Wong, Founder (Silver Mouse)
Date: 22 November 2016
Venue: Selangor Digital Creative Centre (SDCC)

Published in: Business
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Line, WeChat, WhatsApp Marketing by Silver Mouse

  1. 1. Intro to LINE Marketing Know more about us at silvermouse.com.my
  2. 2. Intro to eCommerceMILO & Silver Mouse
  3. 3. Overview of key media for eCommerce marketing in Malaysia Branding & Awareness Acquisition & Activation Remarketing & Retention Print, Broadcast, Outdoor Display Advertising Video Advertising Influencer Marketing Search Engine Optimization Search Engine Marketing Facebook Advertising Mobile (LINE & WeChat) Affiliate Marketing Programmatic Remarketing Social Media Content Email Marketing Mobile (LINE, WeChat, SMS)
  4. 4. Mobile is not an option, but a must! 71% adults in Malaysia own smartphone 18M Malaysians are active mobile Internet users 16M Malaysians are using social media via mobile 47% use of mobile to shop online in Malaysia Mobile shopping in Malaysia grow 20% in 2 years 50% transactions via iPay88 are using mobile
  5. 5. How to reach out to (acquire) mobile users? SMS? Spam? Pull Marketing Push Marketing Opt -In
  6. 6. Total LINE users all over the world * As of January 2015
  7. 7. LINE Official Account vs LINE@ LINE Official Account LINE@
  8. 8. LINE Official Account for Brands Know more about us at silvermouse.com.my
  9. 9. LINE Official Account the B2B marketing solution LINE Official Account LINE Official Home LINE Stickers
  10. 10. Brands in Malaysia with LINE Official Account OfflineOnline Media Sales Drive online sales Drive offline sales Comm + brand engagement Offline sales + commOnline sales + comm Online + offline sales + comm Online media
  11. 11. What kind of campaigns can you run on LINE? Acquisition / Promo Blast Distribute Coupons Interactive Campaigns Survey & Contest
  12. 12. Case study: Effective flash sale channel for #MYCYBERSALE
  13. 13. Case study: AEON coupon distribution via simple contest Teaser Day 1 Day 2 Day 3 Day 4 Day 5
  14. 14. Case study: BHPetrol e-voucher redemption campaign
  15. 15. Case study: “Scratch & Win” contest by Guardian, Chatime etc.
  16. 16. LINE@ for Small Business Know more about us at silvermouse.com.my
  17. 17. LINE@ has hit Japan & Taiwan much earlier
  18. 18. Some LINE@ accounts have enjoyed huge success
  19. 19. Self-service platform via web and mobile CMS Web CMS Mobile CMS Follow us on LINE! @eCommerceMILO
  20. 20. Download LINE@ from App Store or Google Play Search for “lineat”
  21. 21. Simple registration & multiple accounts allowed
  22. 22. LINE@ as your marketing broadcast tool
  23. 23. LINE@ as your customer service tool
  24. 24. LINE@ is FREE! Premium ID is optional Visit: http://at.line.me
  25. 25. LINE@ key benefits to your business Mobile-first strategy Multiple accounts for each outlet Handle CS via chat (“pm” style) Publish content for engagement Broadcast marketing messages Interactive marketing campaigns
  26. 26. hello@silvermouse.com.my Write to us! Some of our key clients

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