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2019 SITEC E-Commerce Class 103: Understanding O2O by Elaine Tham

EC 103: Understanding O2O
Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. O2O, identifies customers in the online space through emails and internet advertising, and then uses a variety of approaches to entice the customers to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.

Company : Shopline
Guest Speaker : Elaine Tham

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2019 SITEC E-Commerce Class 103: Understanding O2O by Elaine Tham

  1. 1. A Global Smart Commerce Enabler Providing a True Omni-Channel Platform and Cross-Border Services for Brands
  2. 2. Over 150,000 Brands are using SHOPLINE in Asia
  3. 3. Our Clients CONSUMER BRANDS ARTIST BRANDS ONLINE BRANDS
  4. 4. Hong Kong Taiwan China Vietnam Malaysia SHOPLINE Operated Sites
  5. 5. HONG KONG OFFICE
  6. 6. TAIWAN OFFICE
  7. 7. CHINA OFFICE
  8. 8. MALAYSIA OFFICE
  9. 9. 2013 2014 2015 2016 2017 2018 Founded in Hong Kong Accepted into the Silicon Valley-based 500 Start-ups Accelerator Expanded into the Taiwan Market First start-ups invested by Alibaba Entrepreneurs Fund Became first E-commerce platform partners in Greater China with Google Over 150K Merchants and more than 180 Staffs in the Company Our Milestone
  10. 10. SHOPLINE DATA 130% Brands GMV Growth Rate 150K Brands are using SHOPLINE in Asia 225% Average Users Growth Rate10+ User base over 10 Different Countries 200M Average Customers Usage Rate 200+ Over 200 Employees Across Taiwan, Hongkong, China, Vietnam, Malaysia
  11. 11. Our Success is Built on our Merchants’ Success!
  12. 12. Why Move Your Business Online? A One-Stop Commerce Solution
  13. 13. Malaysia Population 2019 http://www.worldometers.info/world-population/malaysia-population/ 32,329,793
  14. 14. Number of Internet Users in Malaysia from 2017 to 2023 https://www.statista.com/statistics/553752/number-of-internet-users-in-malaysia/
  15. 15. Number of Mobile Phone Internet Users in Malaysia from 2017 to 2023 https://www.statista.com/statistics/558698/number-of-mobile-internet-user-in-malaysia/
  16. 16. or It’s start from Z Generation ?
  17. 17. Why Sell Online ? LOCATION IS EVERYWHERE COST REDUCTION LACK OF TIME LACK OF MANPOWER LACK OF MARKETING ACTIVITIES HIT THE RIGHT TARGET
  18. 18. Traditional VS Digital Cost to Reach 2,000 Audiences 0 1,000 10,000 50,000 100,000 5,000 Direct Mail Radio Ads Newspaper Billboard 0 1,000 10,000 50,000 100,000 5,000 Facebook Ads Google Ads
  19. 19. Hot Selling Categories Fashion Home & LivingElectronics F&B Pet ItemsOutdoor
  20. 20. Things To Do BRAND IDENTITY PRODUCT DETAILS COMPANY POLICY EMAIL BLASTING DOMAIN & HOSTING SECURITY MANAGING TOOLS SOCIAL MARKETING WEBSITE & ONLINE STORE CUSTOMER SUPPORT
  21. 21. How Much Money You Want to Spend?
  22. 22. How Much Time You Want to Waste?
  23. 23. How can I promote my website?
  24. 24. Don’t WORRIES We Are Here TO HELP
  25. 25. Responsive Web Design A One-Stop Commerce Solution
  26. 26. Differences Between Mobile Application vs Responsive Web Design
  27. 27. Customized In-Store Promotion / Discount PWP Store CreditDiscount Code Member Promo Free Shipping Free Gift Special Discount Voucher Coupon Flash Sales
  28. 28. Customize In-Store Promotion / Discount SHOPPING ADS DYNAMIC ADS DYNAMIC ADS
  29. 29. Facebook Messenger Order Updates Payment Status Delivery Update Enquiry
  30. 30. Why Choose SHOPLINE ? A One-Stop Commerce Solution
  31. 31. SHOPLINE Ecosystem Tutorial Workshop Training Seminar Online Classes Self Learning Blogs Merchant Events Online Customer Support Business Health Check
  32. 32. Customer Service Team Workshop & Seminar Networking Event Online Tutorial Our Team and Services
  33. 33. Main Reasons to Choose SHOPLINE User Friendly Backend Responsive Layout AWS Cloud Unlimited Storage SSL Protection Professional Advise
  34. 34. O2O Solution
  35. 35. Online Store Offline Store Social Media Online member purchase offline, Not able to track member details、 and compile spending amount. Online and Offline members not synchronise,without member analysis and member levels. We are not able to track all the members social media status thru any online or offline store,It’s tough for us to do a custom audience targeting. Seller Issue POINT:Brands also hard to focus on all members targeting.
  36. 36. Buyer Issue It’s tough for all online and offline members to accumulated their spending amount、and also tough for them to log in the website anytime. The online application is tough and every time need to re-register for new members、 so its very hard to track the member activities. POINT:Online and Offline members are always different. The enquires from social media will always duplicate.
  37. 37. Broadcast Center Niche Targeting SHOPLINE O2O Kiosk Member Management Shoplytics Data Analysis Online Store Official Website O2O Solution Includes Product, Order, Members, Inventory, Traffic, Revenue, from Online and Offline Store. - Member Grouping - Multi Channel Marketing - Social Media Integration - Online members speed sign-in. - Offline members speed sign-in. - Total profit and loss analysis. - Member management and shopping credit. - SHOPLINE premium features. -RWD designs and themes.
  38. 38. Keep things SIMPLE Keep cost LOW
  39. 39. www.shopline.hk | www.shopline.tw | www.shoplineapp.com | www.shopline.my Your Commerce Partner in Asia

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