This document discusses strategies for virtual world projects and entertainment/relaxation. It notes that novelty, variety in conversations and people, and learning new things can help provide relaxation. An effective theme can unite the design, activities, and experience in a venue. For entertainment and relaxation, venues need to provide novelty, detail, other people, safety, and ways to think about something different to relax people's minds and bodies. When done well with courtesy and logistics, venues can attract regular visitors and create conditions where people relax and grow.