Sitearm●   Strategist and expediter for virtual worlds    projects●   Le nom en ligne for James Neville            Sitearm...
The Creative Economy In SL●   Second Life, like the Real World, can be looked    as an emergent creative economy.●   A cre...
The Real World–   Big - geography, population, economy–   Diverse - age, gender, culture, lifestyle–   Dynamic - land, wat...
Second Life–   Big–   Diverse–   Constantly changingCan new insights into the Real World be      applied to Second Life?  ...
Mega Regions - Real World         –   Cities and their suburbs and neighbors, where people,             labor, and money m...
Mega Regions At Night–   Identified based on night time light images plus data on    population, economy, and innovation  ...
40 Real World Mega-Regions●   Light Based Regional Product (LRP)             –    At or exceed 100 Billion USD / Year     ...
Its A Creative Age●   Creative Class - occupations requiring complex problem    solving and high levels of independent jud...
Its A Creative Economy Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts              ...
The Three Ts – Real World●   Technology - industry●   Talent - educational attainment, occupational attainment●   Toleranc...
Three Ts And Community SuccessTechnology                                                                                  ...
SL As A Creative Economy●   Can we identify “cyber” mega-regions based on       –   Large population, large market, signif...
Second Life Has Geography   Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts         ...
Mega Regions - Second Life?–   Adult regions?–   Rental regions?–   Shopping regions?–   Entertainment regions?–   Languag...
Second Life Has Population●   100,000,000 User Hours a quarter                                                            ...
Second Life Has Green Dots   Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts        ...
Second Life Has Industry Sectors●   Places, Events, Creation, Technology,    Commerce, Land            Sitearm - The Creat...
Second Life Has An Economy●   3,700,000 USD Web Sales a quarter                                                           ...
Second Life Has Diversity●   Avatar - human, tiny, goth, gor, fantasy, vampire, furry,    steampunk●   Intent - exploring,...
SL Creative Economy Issues?●   Tolerance       –   Experienced vs. new residents, merchant vs. corporate           commerc...
Reflection●   Applying creative economy principles to Second    Life leads to new insights       –   Trade, commerce, and ...
Where To Find Out More●   Richard Florida - Director, Martin Prosperity Institute,    Professor of Business and Creativity...
Thank You!                        siterma.comSitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The ...
The Creative Economy in SL  ●   Enable Voice Chat if you want to hear!   Master Volume UPVoice Chat Volume UP             ...
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Sitearm - The Creative Economy in Second Life; of Cyber Mega Regions and the Three T's

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Presented 22-Jun-2011 Second Life 8th Birthday Auditorium

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Sitearm - The Creative Economy in Second Life; of Cyber Mega Regions and the Three T's

  1. 1. Sitearm● Strategist and expediter for virtual worlds projects● Le nom en ligne for James Neville Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 1
  2. 2. The Creative Economy In SL● Second Life, like the Real World, can be looked as an emergent creative economy.● A creative economy can be looked at as a set of mega-regions, thriving under conditions of technology, talent, and tolerance. Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 2
  3. 3. The Real World– Big - geography, population, economy– Diverse - age, gender, culture, lifestyle– Dynamic - land, water, biomass Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 3
  4. 4. Second Life– Big– Diverse– Constantly changingCan new insights into the Real World be applied to Second Life? Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 4
  5. 5. Mega Regions - Real World – Cities and their suburbs and neighbors, where people, labor, and money move easily – Replaces “nation” as unit of economic analysis Mega-Region Mega-Region Mega-Region Nation Nation NationRegion Region Region Region Region RegionCity City City City City City City City City City Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 5
  6. 6. Mega Regions At Night– Identified based on night time light images plus data on population, economy, and innovation Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 6
  7. 7. 40 Real World Mega-Regions● Light Based Regional Product (LRP) – At or exceed 100 Billion USD / Year (2000, 2001)Nor-Cal Am-Brus-Twerp Hong-Zhen470 Billion USD 1,500 Billion USD 220 Billion USD12.8 Million Population 59.3 Million Population 44.9 Million Population11,567 Patents 6,985 Patents 2,231 Patents108 Highly Cited Science Authors 29 Highly Cited Science Authors 1 Highly Cited Science Authors Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 7
  8. 8. Its A Creative Age● Creative Class - occupations requiring complex problem solving and high levels of independent judgment, education, and attainment● Super-Creative Core - computer and math occupations; architecture and engineering; life, physical, and social science; education, training, and library; arts and design; entertainment, sports, and media● Classical Knowledge Workers - management; business and finance; legal, healthcare, technical, high-end sales and sales management Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 8
  9. 9. Its A Creative Economy Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 9
  10. 10. The Three Ts – Real World● Technology - industry● Talent - educational attainment, occupational attainment● Tolerance - immigration, openness within industry toward newcomers, openness within communities toward gays and lesbians Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 10
  11. 11. Three Ts And Community SuccessTechnology China StudyTalent Sweden StudyTolerance Housing U.S. Value Study Bohemian-Gay Index Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 11
  12. 12. SL As A Creative Economy● Can we identify “cyber” mega-regions based on – Large population, large market, significant economic capacity, substantial innovative activity, highly skilled talent● Can we identity “inworld” community success predictors based on – Diversity (tolerance), talent (education, achievment), amenity (quality of life), language (entry), technology (invention), output (economy, growth) Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 12
  13. 13. Second Life Has Geography Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 13
  14. 14. Mega Regions - Second Life?– Adult regions?– Rental regions?– Shopping regions?– Entertainment regions?– Language regions?– Education regions? Very few are geographic “neighbors” on the SL Grid Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 14
  15. 15. Second Life Has Population● 100,000,000 User Hours a quarter (Q1 2011)● 2,000,000 m2 (Q1 2011)● 800,000 Repeat Logins a month (Q1 2011)● 17,000 New Registrations a day (Q1 2011) Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 15
  16. 16. Second Life Has Green Dots Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 16
  17. 17. Second Life Has Industry Sectors● Places, Events, Creation, Technology, Commerce, Land Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 17
  18. 18. Second Life Has An Economy● 3,700,000 USD Web Sales a quarter (Q4 2010) @ 258.8 L$/USD● 31,500,000 USD LindeX a quarter (Q1 2011) Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 18
  19. 19. Second Life Has Diversity● Avatar - human, tiny, goth, gor, fantasy, vampire, furry, steampunk● Intent - exploring, social, shopping, creating, money, pleasure, research, education● Home - America, Europe, Asia Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 19
  20. 20. SL Creative Economy Issues?● Tolerance – Experienced vs. new residents, merchant vs. corporate commerce, profitable vs. philanthropic● Talent – Old skills vs. new, self-taught vs. master classes● Technology – Cooperate across sector vs. compete in lone silos – Acquire detailed economic data vs. scrubbed totals Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 20
  21. 21. Reflection● Applying creative economy principles to Second Life leads to new insights – Trade, commerce, and innovation depend on talent, tolerance, and technology – These facilitate quality lifestyle and economic success, and community sustainability – Is inworld training readily available – Is SL industry economic data readily available – What are “creative class” occupations in SL? Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 21
  22. 22. Where To Find Out More● Richard Florida - Director, Martin Prosperity Institute, Professor of Business and Creativity, University of Toronto – Richard Florida - World Mega-Regions and The Creative Economy - an UP Experience Post sitearm.wordpress.com – Richard Florida - Creative Class® the source on how we live, work and play creativeclass.com Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 22
  23. 23. Thank You! siterma.comSitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 23
  24. 24. The Creative Economy in SL ● Enable Voice Chat if you want to hear! Master Volume UPVoice Chat Volume UP Voice Chat ENABLED ● High Def Slides? Click here for URL Sitearm - The Creative Economy in Second Life; Of Cyber Mega-Regions And The Three Ts 24

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