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Natural Capitalism

Creating Business Value with Environmental Values




                             Noam Gressel
Natural Capitalism




        Natural Capitalism - outline

      Driving Forces

      Theory & Toolbox

      Examples
...
Natural Capitalism




        Assif-Strategies – in a nutshell
      Mission
      Creating business value with environme...
Natural Capitalism




                     Select Client List

Industry             Financial , Retail   Energy, Transpor...
Natural Capitalism




                Global Driving Forces




            Resource Limitations & Energy Dependence
    ...
Natural Capitalism




      Driving forces – Consumer “Priority List”

Food & Water                            Ingestion
...
Natural Capitalism




     Driving forces – Resource Limitation

  Biosphere II (1991) –
  $200 million fail to provide 8...
Natural Capitalism




     Driving forces – Resource Limitation

  “The new limits to prosperity are natural systems:
  n...
Natural Capitalism




                 Theory – the Problem



   “Natural Capital as a Limiting Factor”

  Natural Capit...
Natural Capitalism




Theory – the Next Industrial Revolution
Natural Capitalism




                     Theory - Solutions


  Dramatically increase productivity & efficient
  use of...
Natural Capitalism




            Natural Capitalism Toolbox


1. Buy time by radically increasing resource
   productivi...
Natural Capitalism




Radical Resource Efficiency Improvement

Incredible savings from re-thinking your
assumptions:
 – B...
Natural Capitalism




    Using Resource Efficiency Improvement


   Methodology
     – Detail Inputs (energy & material)...
Natural Capitalism




                     Biomimicry


  Learn from nature – it has more
  experience than the rest of u...
Natural Capitalism
Natural Capitalism
Natural Capitalism




     Biomimicry – Sewage Treatment
Natural Capitalism




     Biomimicry – Sewage Treatment
Natural Capitalism




                     Biomimicry (2)
Choose/develop materials that mimic nature
 – Lotus Leaf




– ...
Natural Capitalism




                     Using Biomimicry


  Methodology
   – Close the Loop – Look upstream,
     dow...
Natural Capitalism




       Replace Products with Services

     Sell Services instead of the products
      – It’s what...
Natural Capitalism




       Replace Products with Services

Interface Carpet Tiles
Xerox recycling programs
Cradle to Cr...
Natural Capitalism




          Reinvest in Natural Capital

  Most Natural Capital is taken for granted –
  we give them...
Natural Capitalism




      Do we stand a chance? 2 examples



1820-1900


                           -     -
Natural Capitalism




   Do we stand a chance? 2 examples
              1570-2000
                                  ”   ”...
Natural Capitalism




       Ride the Waves or Tumble Below




                               Thank you
Natural Capitalism




        Simulation – Closing the Loop

   The Setting – a local community with:
        1. Restaura...
Natural Capitalism




        Simulation – Closing the Loop

   Ask yourself and Plan:
     – What are the inputs of each...
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Natural Capitalism by Assif Strategies

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Natural Capitalism by Assif Strategies

  1. 1. Natural Capitalism Creating Business Value with Environmental Values Noam Gressel
  2. 2. Natural Capitalism Natural Capitalism - outline Driving Forces Theory & Toolbox Examples Simulation & Discussion
  3. 3. Natural Capitalism Assif-Strategies – in a nutshell Mission Creating business value with environmental values Founded: 2001 Employees: 11 Activities Strategic Environmental Consulting Environmental Analysis Tools Integrated Carbon Services Cleantech Initiatives
  4. 4. Natural Capitalism Select Client List Industry Financial , Retail Energy, Transport Government & Services & Infrastructure & Nonprofit Hollandia
  5. 5. Natural Capitalism Global Driving Forces Resource Limitations & Energy Dependence Environmental Damage Accumulating Knowledge Increasing Awareness & Consumer Choices Trend-Setting Regulation Life-Cycle (strategic) Cost of Fossil Fuels Venture Capital & Private Equity Investment
  6. 6. Natural Capitalism Driving forces – Consumer “Priority List” Food & Water Ingestion Household Chemicals Ingestion & Inhalation Cookware, Smoke & Air Pollution Inhalation Cosmetics, Clothing & Toys Skin contact Construction, Furniture & Electronics Living surroundings Energy & Climate Change Comfort
  7. 7. Natural Capitalism Driving forces – Resource Limitation Biosphere II (1991) – $200 million fail to provide 8 scientists in a dome an ecosystem with adequate air, water, food The value of natural resources, when missing, far exceeds their allocated market value
  8. 8. Natural Capitalism Driving forces – Resource Limitation “The new limits to prosperity are natural systems: not boats, but fisheries; not sawmills, but forests.” In Israel: not water pipes, but water; not cars & roads, but available land.
  9. 9. Natural Capitalism Theory – the Problem “Natural Capital as a Limiting Factor” Natural Capitalism: the next Industrial Revolution (1999) Amory Lovins, Hunter Lovins and Paul Hawken
  10. 10. Natural Capitalism Theory – the Next Industrial Revolution
  11. 11. Natural Capitalism Theory - Solutions Dramatically increase productivity & efficient use of natural resources Shift to biologically-inspired production models Move to a solutions-based business model Reinvest in natural capital
  12. 12. Natural Capitalism Natural Capitalism Toolbox 1. Buy time by radically increasing resource productivity (“sustainability”) 2. Design for environment: biomimicry, closed loops, no waste, no toxicity 3. Replace products with services 4. Manage for restoration of human and natural capital
  13. 13. Natural Capitalism Radical Resource Efficiency Improvement Incredible savings from re-thinking your assumptions: – Bus routes – Pipe layout – Pollution control – Waste-heat reuse in plastics industry Remember – There is no Waste – only poorly used Resources
  14. 14. Natural Capitalism Using Resource Efficiency Improvement Methodology – Detail Inputs (energy & material) – Understand Imbedded Inputs – Detail Outputs – Check your balance – identify significant imbalances. What is their cost? – Examine alternative procedures/materials/technologies/paths
  15. 15. Natural Capitalism Biomimicry Learn from nature – it has more experience than the rest of us! Close the loop – make the waste of one process the raw material for another
  16. 16. Natural Capitalism
  17. 17. Natural Capitalism
  18. 18. Natural Capitalism Biomimicry – Sewage Treatment
  19. 19. Natural Capitalism Biomimicry – Sewage Treatment
  20. 20. Natural Capitalism Biomimicry (2) Choose/develop materials that mimic nature – Lotus Leaf – Velcro
  21. 21. Natural Capitalism Using Biomimicry Methodology – Close the Loop – Look upstream, downstream, and “sidestream” – Material Selection – look for environmentally friendly materials
  22. 22. Natural Capitalism Replace Products with Services Sell Services instead of the products – It’s what people want anyway! Pay-per-use, lease – Computers – computing services – Carpets – attractive/protective floor coverings – Stereos – beautiful sound – Lighting – useful/beautiful light Manufacturers – design for this to reap the benefits (modularize your product)
  23. 23. Natural Capitalism Replace Products with Services Interface Carpet Tiles Xerox recycling programs Cradle to Cradle book Auto Directive in EU
  24. 24. Natural Capitalism Reinvest in Natural Capital Most Natural Capital is taken for granted – we give them an economic value of zero. Value the services performed in nature – Clean air – Flood protection – Clean water (and enough of it) – Land protection Maintain the equilibrium (often, there is no $$ value that makes sense)
  25. 25. Natural Capitalism Do we stand a chance? 2 examples 1820-1900 - -
  26. 26. Natural Capitalism Do we stand a chance? 2 examples 1570-2000 ” ” -
  27. 27. Natural Capitalism Ride the Waves or Tumble Below Thank you
  28. 28. Natural Capitalism Simulation – Closing the Loop The Setting – a local community with: 1. Restaurant/fast-food chain 2. High School 3. Car dealership 4. Your company (choose)
  29. 29. Natural Capitalism Simulation – Closing the Loop Ask yourself and Plan: – What are the inputs of each franchise? – What are the outputs? – Which inputs could be brought from elsewhere? – Which waste outputs could be diverted to resources?

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