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Data growth is rapidly surpassing Moore's Law, as data sets are growing increasingly large, hence deriving insights from these large data sets is becoming more and more complex. Lily, a software product made by Outerthought, allows you to store, index and search vast quantities of data. In the next few years, successful business models will be based on monetization of data. Steven Noels will highlight the raison d'être of Lily, discussing challenges that every data-intensive organisation encounters.