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Value Proposition
12.02.2015Thomas Vandenhaute 0
7
Thomas Vandenhaute
Sirris
Value Proposition design
12.02.2015Name 1
Product-Service design &
BM design
Key assumption list3
Exploring activities1
2
...
Value Proposition design
12.02.2015Name 2
Key assumption checklicst
Profit margin %
Revenues k€
Unit selling price / Montl...
Value Proposition design
12.02.2015Name 3
5 Test & Validate
12.02.2015Name 4
6 Evaluate & Learn
Learn more
Validated
Invalidated
Iterative learning
12.02.2015Name 5
Exploring activities1
2 Product-Service design
Key assumption list3
Prioritize & group...
Feedback
Is the Test Card helpful to challenge the
assumption?
Identify 1 (one) aspect to be changed or
approved.
12.02.20...
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2015 02-11-eco-innovate-in-lighting-07 value proposition design cyc led

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How to truly eco-innovate in Lighting - 11/02/2015 - Workshop: ‘Exploring value proposition design for eco-innovation’
(Thomas Vandenhaute - Sirris)

Published in: Technology
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2015 02-11-eco-innovate-in-lighting-07 value proposition design cyc led

  1. 1. Value Proposition 12.02.2015Thomas Vandenhaute 0 7 Thomas Vandenhaute Sirris
  2. 2. Value Proposition design 12.02.2015Name 1 Product-Service design & BM design Key assumption list3 Exploring activities1 2 Image: gadgetzone.nl
  3. 3. Value Proposition design 12.02.2015Name 2 Key assumption checklicst Profit margin % Revenues k€ Unit selling price / Montly fee € Market volume within 5-10 yr units Market segments reached Market size units Effective service capacity mhours Effective production capacity units Effective life of of product months Effective product use time months Sales cost per year k€ Average order size quantity units Sales visits per order qty Prefiancing value per sale value Shipping cost per order € Installation cost per order € Commisioning cost per order € Decommissiong cost per order € Effective service need/sale mhours Effective value capture EoL products k€ Key assumption list3 Critical to survival (viability) Critical to environmental impact Low High High Our product sells itself Servicing is better for environment Valoriazation EoL material = x% of sales Their is no market for refurbished lighting Customers only descide on TCO Prioritize & group4 Customers is willing to pay for welbeing
  4. 4. Value Proposition design 12.02.2015Name 3 5 Test & Validate
  5. 5. 12.02.2015Name 4 6 Evaluate & Learn Learn more Validated Invalidated
  6. 6. Iterative learning 12.02.2015Name 5 Exploring activities1 2 Product-Service design Key assumption list3 Prioritize & group45 Test & Validate Key assumption checklicst Profit margin % Revenues k€ Unit selling price / Montly fee € Market volume within 5-10 yr units Market segments reached Market size units Effective service capacity mhours Effective production capacity units Effective life of of product months Effective product use time months Sales cost per year k€ Average order size quantity units Sales visits per order qty Prefiancing value per sale value Shipping cost per order € Installation cost per order € Commisioning cost per order € Decommissiong cost per order € Effective service need/sale mhours Effective value capture EoL products k€
  7. 7. Feedback Is the Test Card helpful to challenge the assumption? Identify 1 (one) aspect to be changed or approved. 12.02.2015Name 10

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