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Usabilidad en web: cinco consejos para llevar (UNSIS 2013)

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Usabilidad en web: cinco consejos para llevar (UNSIS 2013)

  1. 1. Usabilidad en web: cinco consejos para llevar UsaLab UTM
  2. 2. Esta presentación girará en torno a la usabilidad en web, su importancia y cinco consejos que se pueden de llevar a casa. Además, tendrá vergonzosos ejemplos de lo que no se debe hacer ;) UNSIS 2013 2
  3. 3. ¿Qué es la Usabilidad en Web? La Usabilidad en Web es crear sitios de web de manera tal en que sus usuarios pueden encontrar lo que buscan de manera rápida y eficiente. Un sitio usable proporciona grandes ventajas al objetivo del mismo. webcreible UNSIS 2013 3
  4. 4. “Si la página está complicada, no la usaría” > 83% usuarios dejan una página que requiere de muchos clicks arthur andersen UNSIS 2013 4
  5. 5. “Si la página está complicada, no la usaría” 58% usuarios que tienen problemas con una página no regresan forrester research UNSIS 2013 5
  6. 6. “Si la página está complicada, no la usaría” 60% de las veces son problemas de usabilidad user interface engineering UNSIS 2013 6
  7. 7. “Si la página está complicada, no la usaría” 79% mejora sus ventas en línea con un rediseño basado en usabilidad jakob nielsen UNSIS 2013 7
  8. 8. Cinco errores comunes en usabilidad de web ;( UNSIS 2013 8
  9. 9. 1. Áreas muy pequeñas para hacer click hacker news UNSIS 2013 9
  10. 10. 2. Contenidos difíciles de seguir basecamp UNSIS 2013 10
  11. 11. 2. Contenidos fáciles de seguir things UNSIS 2013 11
  12. 12. 3. No hay forma de compartir coca cola UNSIS 2013 12
  13. 13. 3. Muchas formas de compartir buzzfeed UNSIS 2013 13
  14. 14. 4. Formas de registro muy largas redoz UNSIS 2013 14
  15. 15. 4. Formas de registro cortas tumblr UNSIS 2013 15
  16. 16. 5. No me hagan pensar radiohead UNSIS 2013 16
  17. 17. Cinco consejos en usabilidad en web para llevar ;) UNSIS 2013 17
  18. 18. 1. Directo al grano. UNSIS 2013 18
  19. 19. 2. Manténgalo organizado. UNSIS 2013 19
  20. 20. 3. Actualice frecuentemente. UNSIS 2013 20
  21. 21. 4. Manténgalo relevante. UNSIS 2013 21
  22. 22. 5. Manténgalo limpio. UNSIS 2013 22
  23. 23. Mario A Moreno Rocha sirpeto@gmail.com UsaLab Laboratorio de Usabilidad Facebook / Twitter
  24. 24. Referencias Web Usability: The Basics (webcreible) http://www.webcredible.co.uk/user-friendly-resources/web-usability/basics.shtml The importance of web site usability (wightfield interactive) http://www.wightfield.com/design/web-site-usability/ 9 Common Usability Mistakes in Web Design (Smashing Magazine) http://uxdesign.smashingmagazine.com/2009/02/18/9-common-usability-blunders/ The Most Popular Web Usability Problems (Warren Phillips web design) http://www.warrenphillipswebdesign.co.uk/2011/04/12/the-most-popular-web-usability-problems/ UNSIS 2013 24
  25. 25. Student Design Competition 2014 CHI 2014, Toronto Canadá Body Data ingsoft.carlos.prieto@gmail.com sirpeto@gmail.com UNSIS 2013 25

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