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The purpose of these lessons is to encourage students to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in developing an understanding of the blending of the elements of the marketing mix. It also aims to develop the ability to make judgements, given that the student will have to think about the relative importance of the elements of the mix and the way in which different products and services are marketed.
The idea comes out from a reading about ‘Coca cola’, the most popular drink among young people. After the reading the students are invited to discuss about some other popular products they know and to think about their longevity in the market.
‘Swatch’ is suggested by the teacher and we have been very lucky! The father of one of the students of the class collected some watches by Swatch and our work has been very easy.
We decided: ‘Our topic will be ‘SWATCH’