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MARKETING
The purpose of these lessons is to encourage students to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in developing an understanding of the blending of the elements of the marketing mix. It also aims to develop the ability to make judgements, given that the student will have to think about the relative importance of the elements of the mix and the way in which different products and services are marketed.
The idea comes out from a reading about ‘Coca cola’, the most popular drink among young people. After the reading the students are invited to discuss about some other popular products they know and to think about their longevity in the market.
‘Swatch’ is suggested by the teacher and we have been very lucky! The father of one of the students of the class collected some watches by Swatch and our work has been very easy.
We decided: ‘Our topic will be ‘SWATCH’

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Presentazione1

  1. 1. ♥ Made by ♥
  2. 2. Swatch a Swiss clock company ( 1th March 1983 ), born to give a new chance for the Nicolas Hayek, Switzerland companies.“father” of Swatch Strong competition from Japan’s market in 60’s to 70’s. Detail
  3. 3. No Swiss But Second watch Watch New style, casual, funny and cheap!
  4. 4.  Quality  Good Price  Aggressive advertising Fast growth of product
  5. 5. A new watch with 51 elements and even waterproof. Easy to sell Easy to produce
  6. 6. 80’s in U.S.A A Great Success  Wear 2 watches on the same arm  Swatch Store  Used to tie hair  Used on the clothes Continua
  7. 7. Swatch company has a new good idea:to link its products to famous people, forexample a featuring with Keith Haring. From this moment onwards this accessories are not only for young people! Continua
  8. 8. In the last years there isa loss on sale but thecompany is still a leaderin the world.The Swatch Companyhas bought a lot luxurycompanies such as:Calvin Klein, , Tissout,Flik-flak, Hamilton ecc. Continua
  9. 9. Irony Paparazzi Flik-Flak Scuba
  10. 10. In sponsorship with Olympic games in 1996, 2000 and 2004
  11. 11. Home 

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