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Convergence of Mobile and Social Media 2010


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Convergence of Mobile and Social Media presentation by Simon Leps from Fontera to the WTF Cape Town technology conference on 20th October 2010

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Convergence of Mobile and Social Media 2010

  1. 1. Convergence of Mobile and Social Media <br />Simon Leps<br />CEO - Fontera<br />
  2. 2. Why WTF?<br />
  3. 3. Social Media is…<br />Media used for social interaction or networking using open, accessible, internet-based applications that build on the foundations of Web 2.0 allowing for the creation and sharing of user generated content online.<br />
  4. 4. Types of Social Networks<br />Communication – Blogger, Facebook, Twitter<br />Collaboration – Digg, Wordpress, Google Docs<br />Multimedia – YouTube, Flick, Skype (Livecasting)<br />Reviews and Opinions – Yelp, WikiAnswers<br />Entertainment – Second Life, Sims Online<br />Brand Monitoring – Statsit, Vocus<br /> - Kaplan and Haenlein<br /> - Business Horizons 2010<br />Location Based – Foursquare, Gowalla, Waze<br />
  5. 5. Mobile<br />4.6 Billion users around the world<br />80% on GSM<br />Next billion users are expected to have their first web experience on a phone<br />Almost 21 million Mobile Internet users in SA vs 7 million PC Internet users<br />
  6. 6. Mobile is Driving Social Media Usage<br />Mobile users spend almost twice as much time on social networks than PC users<br />240% Growth rate of Mobile Social Networking in the US and UK over the last year<br />Social Networking is the number one mobile activity in most countries<br />
  7. 7. Why?<br />Cost<br />Privacy<br />Always on, Always with you<br />Smaller Learning Curve<br />Location services using GPS or LBS<br />Mobile makes Social Media Instant!!!<br />
  8. 8. The 800 Pound Gorilla<br />500+ million Users<br />Twice as much engagement via mobile compared to web<br />No.1 Mobile destination in the UK and many other countries<br />SA one of the top 3 most active countries via mobile<br />
  9. 9. “Over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007”<br />- eMarketer<br />
  10. 10. Evolution or Revolution?<br />“After the success of Internet-based social networks, doing the same thing in real life is the obvious next step” <br />
  11. 11. Why the Transition?<br />Mobile Transcends Time and Space<br />
  12. 12. Types of Mobile Social Networks<br />Dating Service<br />Group Texter<br />Radar<br />Geotagger<br />Social Networker<br />Media Sharing<br />
  13. 13. The Big One<br />Started in 2007 with mobile in its DNA<br />Average 65 million tweets per day<br />70,000 Apps<br />Post a photo, shorten a url, search for people to follow<br />300,000 New Users signing up each Day<br />
  14. 14. The Pack<br />
  15. 15. The New Breed - Foursquare<br />Leave tips on places for friends and check out what suggestions they leave<br />Unlock badges and points depending on usage<br />Become the mayor and get rewards for checking in more than anyone else<br />
  16. 16. Relies on Bluetooth and GPS to let you know where your friends or other users are. <br />Available in German, Italian, Spanish and English.<br />
  17. 17. Mobile Social Networking in South Africa<br />South Africa<br />Facebook - No.1<br />MXiT - No.3<br />Blinko - No.10<br />
  18. 18. Mobile Social Networking in Africa<br />No.1 or No.2 in:<br />Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania<br />South Africa<br />Facebook - No.1<br />MXiT - No.3<br />Blinko - No.10<br />
  19. 19. Mobile Social Networking in Africa<br />No.1 or No.2 in:<br />Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania<br />No.3 in:<br />Libya and Ivory Coast<br />South Africa<br />Facebook - No.1<br />MXiT - No.3<br />Blinko - No.10<br />
  20. 20. What about Africa?<br />
  21. 21. Jamiix<br />
  22. 22. Non Traditional Social Media in SA<br />
  23. 23. The Future?<br />
  24. 24. The Future?<br />
  25. 25. It’s Here Already….<br />
  26. 26. What’s Next?<br />HSPA+<br />Augmented Reality<br />3D<br />Holograms<br />
  27. 27. Thank You<br />Simon Leps<br />CEO<br />Fontera<br />