1.
So, what will
the future UX of
TV look like?
Andrzej Piotrowski

2.
Hint #1 ad-supported TV is under pressure

3.
Hint #2 digital Pay-TV to grow ~5% per year in
Western EU
Source: Strategy Analytics
Digital Pay-TV revenue forecast,
Western Europe, 2013–2018

4.
Hint #3 VOD and sVOD are no substitutes, they
add up
UK expenditure on digital video
Source: Bain Creative UK report 2014

5.
Even more screens in the Future
Freely adapted from The Verge – “Over the top: the new war for TV is just beginning”
http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top

6.
The set-top box makes the smart TV, smarter
Source: uk.hardware.info – Samsung F9000

7.
2014 Facts of Future Televison
: Avarge time ; Game of Thrones best On-Line ; Paid in UK
Average time spent weekly, USA. Source: Nielsen cross-platform report 2013
UK expenditure on digital video

8.
2014 - 2020: What will happen ?

9.
TV set to become a very large monitor
1980 1990 2000 2010 2020
Sources: Wikipedia Commons, www.planar.com

10.
Infrographics – Big Numbers

11.
2020: a typical Pay-TV service
PREMIUM CONTENT & MULTISCREEN SERVICES
zz
A KILLER
“FOLLOW-ME” STYLE
USER EXPERIENCE
TABLET
NOW THE MAIN
CONTROL SCREEN
Premium channels
with catch-up
Wide choice of
VOD, eST &
sVOD On-demand
games
Search &
recommendation
Built-in social
features
Personal media
library
Freely adapted from confused.com – “TV goes social: The rise of the second screen”
http://www.confused.com/news-views/infographics/tv-goes-social-rise-of-the-second-screen