Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

So, what will the future UX of TV look like?


Published on

So, what will the future UX of TV look like?
How are people watching TV nowadays ?
What kind of Devies We are Using ?
TV or Internet TV ? Smart TV ?
Future for Big Brands

Published in: Technology
  • Login to see the comments

So, what will the future UX of TV look like?

  1. 1. So, what will the future UX of TV look like? Andrzej Piotrowski
  2. 2. Hint #1 ad-supported TV is under pressure
  3. 3. Hint #2 digital Pay-TV to grow ~5% per year in Western EU Source: Strategy Analytics Digital Pay-TV revenue forecast, Western Europe, 2013–2018
  4. 4. Hint #3 VOD and sVOD are no substitutes, they add up UK expenditure on digital video Source: Bain Creative UK report 2014
  5. 5. Even more screens in the Future Freely adapted from The Verge – “Over the top: the new war for TV is just beginning”
  6. 6. The set-top box makes the smart TV, smarter Source: – Samsung F9000
  7. 7. 2014 Facts of Future Televison : Avarge time ; Game of Thrones best On-Line ; Paid in UK Average time spent weekly, USA. Source: Nielsen cross-platform report 2013 UK expenditure on digital video
  8. 8. 2014 - 2020: What will happen ?
  9. 9. TV set to become a very large monitor 1980 1990 2000 2010 2020 Sources: Wikipedia Commons,
  10. 10. Infrographics – Big Numbers
  11. 11. 2020: a typical Pay-TV service PREMIUM CONTENT & MULTISCREEN SERVICES zz A KILLER “FOLLOW-ME” STYLE USER EXPERIENCE TABLET NOW THE MAIN CONTROL SCREEN Premium channels with catch-up Wide choice of VOD, eST & sVOD On-demand games Search & recommendation Built-in social features Personal media library Freely adapted from – “TV goes social: The rise of the second screen”