When 46-year-old, He is notfacing the cameras for film shoots, he is busyattending board meetings for his cricketfranchise, Calling late evening impromptumeetings with his senior staff at Red ChilliesEntertainments Pvt . Ltd. Or getting on stageto promote one of the several brands heendorses. I takes a close look at the empire hehas self-funded and built to an enviable level.There are lessons to be learnt from hisbusiness philosophy and the sharpintuitiveness of a mind that always works onoverdrive.
Red Chillies Entertainments headed by Shah Rukh Khan and Gauri Khan is a company that is surging ahead in the global entertainment industry Founded in 2002 as a film production house, Red Chillies Entertainments has branched itself into other spheres of production, starting from setting up a path breaking Special Effects studio, VFX, which brought Hollywoods slick sophistication to Indian cinema.
The company has a TVC division churning out ad commercials for some major global brands like Pepsi, Nokia, Hyundai, ITC & Emami to name a few. Red Chillies has now spread its wings to the television industry with the successful shows like Ishaan, Tere mere Beach mein, Ghar Ki Baat Hai, First Ladies with Abu Sandeep, and telefilm like Like I love you and Love ho jaane de With global entertainment conglomerates evincing keen interest, Red Chillies Entertainment is all set to blitzkrieg the world of entertainment.
PERCENTAGE SHARES OF THE INDIVIDUALBUSINESSES UNDER RED CHILLIES FOR FY10-11 FILMS TVC TELEVISION OTHER
The official theme of the team is Korbo, Lorbo, Jeetbo Re (We will do it, Fight for it, Win it) and the official colors are purple and gold. The brand value of the Kolkata Knight Riders was estimated at $57.5 million in 2011.
The naysayers may be outby the hordes, prophesying that Shah RukhKhan’s days as the King Khan of the brandendorsement scene is almost over, but apartfrom Pepsico and Airtel, not too many brandshave given up on the SRK story, not by a longshot. He is Endorsed 39 Brands worldwide.
Tag Heuer Navaratna Hyundai Dabur Sona Chandi Videocon Lux Cozi Dish TV Nerolac West Bengal Royal Stag Belmonte Compaq D’Décor Emami Vi-John ICICI Sunfeast
Shahrukh Khan often creditedas Shah Rukh Khan and informally referred toas SRK, is an Indian film actor. Often referred toin the media as""Baadshah of Bollywood"", "KingKhan" and "The King of Bollywood", Khan hasacted in over 70 Hindi films.And got lots ofawards for his acting Including Padma Sri. Aftergraduating with a bachelors degree ineconomics, he started his career appearing intheatre and several television serials in the late1980s and later made his Hindi film debut in1992 with Deewana.
Dilse Chakde India Dil To Paga Hai Kabhi Alvida Na Kehna Kuch Kuch Hota Hai Kal Hona Ho Kbhi Khushi Kabhi Main Hoon Na Kham My Name Is Khan Veerzaara Om Shanthi Om Paheli Koyla Dilwale Dulhaniye Le Swades Jayenge Baazigar
• Red Chillies Entertainment ~ 500cr• Real Estate ~ 650 cr• Show & Events ~ 75 cr• Acting Fee Per Film~ 20-25cr• Endorsement Fee Per Day ~ 2-3cr• KBC Per Episode – 1cr• Transportaion & Style – 10cr• KKR ~ 500cr• Invested In Rasal Khaima ~ 10500cr
You don’t win the Silver, You lose the Gold. Learn to Delegate: Have the right team and processes in place and allow them freedom to grow. I am an Entertainer: My businesses have each sprung from my love of entertainment. Sports deserves a better chance to grow in India: Children Should be able to tell their parents, I want to be a sportsperson When I grow up, Being a Doctor,CA,MBA or Sportsperson Should mean the same thing : Succesfull.
I am Self –funded: I rely on my Core competency(acting) to sustain the other ventures. If my face sells, I will use it to promote my Brands. Use the arsenal you possess to the best of your ability. What is the good of Crying over split milk? Learn to move on , take failures in the right spirit: Learn from them. I have many more dreams. There’s always something new to achieve, something new to do.