3. Crazy PhD
Joined CFC Media Lab 2001
over 10 years of teaching interactive
storytelling
advised on over 70 interactive projects
consultation, talks, panels....
OCD digital culture watcher
Friday, 2 March, 12
7. power of the web
facebook friend networks data viz Dec 13 2010
Paul Butler
http://www.facebook.com/notes/facebook-engineering/
visualizing-friendships/469716398919
Friday, 2 March, 12
10. Rise of the Social Web &...
networked intelligence
communities of interest
sharing vs. commercial economies
participatory media
M2M DIO not DIY
Friday, 2 March, 12
11. Rise of the Social Web
supported by ...
mobiles
tablets
ubiquitous computing
Friday, 2 March, 12
17. Convergent Media Storytelling
Dr. Pamela Rutledge, AThinkLab.com
http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/
Friday, 2 March, 12
18. useful distinctions
• Steve Peters, 4th Wall, No Mimes Media
• 3 forms of transmedia
• franchise - extends story thru multi-media
• marketing - supports property or brand
• native - designed as transmedia from inception
• Shattering the Fourth Wall with Social Media - How the Future Will Tell Stories (slideshare.com)
Friday, 2 March, 12
46. • Strong living characters (villain too!)
• Immersive worldbuilding = rules
• Entice: gaps, mysteries, narrative spaces
• Engage: design for participation
• Technology is a tool, not a goal
• Respect your fans
• Your audience is global
• Extend - hope - no pray! - for sharing
Friday, 2 March, 12
47. ENTICE
hints of design....
Friday, 2 March, 12
48. ENGAGE design for the middle...
Friday, 2 March, 12
54. thank you
Siobhan O’Flynn, PhD
CFC Media Lab, NarrativeNow
University of Toronto
sioflynn@me.com
@Sioflynn on Twitter
siobhanoflynn.com
Friday, 2 March, 12