1.
A G E N D A
0 1 . E L B R I E F
0 2 . P L A N T E A M I E N T O E S T R AT É G I C O
0 3 . P R O P U E S TA C R E AT I VA

2.
01E L B R I E F
01

3.
E L B R I E F
O B J E T I V O G E N E R A L
Incrementar el número de visitantes turísticos
a El Salvador.
O B J E T I V O D E M A R C A
Posicionar El Salvador como un destino
con atractivos turísticos.

4.
02P L A N T E A M I E N T O
E S T R AT É G I C O
02

5.
S I T U A C I Ó N A C T U A L
M U C H A S H I S T O R I A S P O R C O N TA R .
CONECTIVIDAD
ATRACTIVOS
TURÍSTICOS
INFRAES-
TRUCTURA
Aeropuertos
Cruceros
Calles y Carreteras
Aerolíneas
Puertos
Restaurantes
Hoteles y clínicas
Centros Comerciales
Hoteles
Centro de convenciones
Aventura
Sol y Playa
Cultura
Tradiciones
Historia

6.
E L R E T O
¿COMO REVITALIZAR LA IMAGEN
DE EL SALVADOR?

7.
T E R R I T O R I O E S T R AT É G I C O
I N S I G H T
Valoramos muchas cosas, pero dentro del trajín de la
vida, valoramos los momentos de paz. Una sonrisa.
Una amistad. Los verdaderos regalos los
encontramos en la esencia de vivir.

8.
T E R R I T O R I O E S T R AT É G I C O
N U E S T R O R E T O
E N C E N D E R
S U D E S E O
P O R V I V I R
| E N S U D Í A A D Í A
| E N M O M E N T O S D E I N S P I R A C I Ó N
| P O S T E R I O R A S U V I A J E

9.
T E R R I T O R I O E S T R AT É G I C O
T R A N S F O R M A N D O
D E I N F O R M A C I Ó N A I N S P I R A C I Ó N
D E A T E N C I Ó N A I N T E R A C C I Ó N
D E G E N É R I C O A P E R S O N A L
D E D E M O G R Á F I C O S A M E N TA L I D A D

10.
T E R R I T O R I O E S T R AT É G I C O
T R A N S F O R M A N D O
D E I N F O R M A C I Ó N A
A T R A V É S D E H I S T O R I A S R E A L E S
I N S P I R A C I Ó N
D E A T E N C I Ó N A
E N T R E L A Z A N D O H I S T O R I A S
I N T E R A C C I Ó N
D E G E N É R I C O A
P U N T O D E V I S TA H U M A N O
P E R S O N A L
D E D E M O G R Á F I C O S A
“ N E V E R S T O P E X P L O R I N G ”
M E N TA L I D A D

11.
03P R O P U E S TA
C R E AT I VA
03

12.
TODAS LAS IMAGENES SON DE REFERENCIA

13.
I D E A O R G A N I Z A D O R A
Be Here Now
¿Dónde quisieras estar en este momento? ¿Tomando esa ola perfecta? ¿Escalando por las montañas de la vida?
Secretamente la aventura nos llama. “Be Here Now” es un llamado a salir, a decidir de una vez por todas actuar.
TODAS LAS IMAGENES SON DE REFERENCIA

14.
E N T R E L A Z A D A S P O R U N
1 V I D E O I N T E R A C T I V O
0:00 5:00
OVER RAGING WATERS WHISPERS OF LIFE BE HERE NOW
During a week of business meetings,
hard work and fun, Jackie reconnects
with herself in a impressive world
After a week surfing over Salvadoran waters,
Eric not only appreciates the salty sea but
rediscovers adventure and the taste of life.
Roberto, a Salvadoran tour guide
knows that being Here & Now is
where impressive things begins.
TODAS LAS IMAGENES SON DE REFERENCIA

15.
Over Raging Watersby Eric Schmidt
E L S A LVA D O R I M P R E S S I V E P R E S E N T S :
TODAS LAS IMAGENES SON DE REFERENCIA

16.
Over Raging Waters
by Eric Schmidt
EL SALVADOR IMPRESSIVE PRESENTS:
WHERE DO YOU
WANT TO BE
RIGHT NOW?
STORYLINE:
“OVER RAGING WATERS”
NARRATOR (V.O.)
Where do you want to be right now?
(in crescendo, the ocean’s sound)
(music)
ERIC (V.O.)
I waited so long for this moment.
ERIC (V.O.)
And from all the places I know
Here is where I want to be.
(we hear the ocean)
(music)
BLACK SCREEN
The question appears
as the Narrator speaks
Sunrise over the beach
Footprints over wet sand. Eric (36),
european, picks up a surf board.
He runs into the water.
Over the surf’s board,
we see the horizon.
OVER BLACK SCREEN:
El Salvador Impressive presents:
“Over Raging Waters”
by Eric Schmidt.
IMAGE AUDIO
TODAS LAS IMAGENES SON DE REFERENCIA

17.
(music)
ERIC (V.O.)
It’s easier than I imagined.
ERIC
(to camera)
It’s just wonderful here!
The wind, the warm water…
ERIC (V.O.)
After each wave,
the world is just different
ERIC
(to camera)
Everything tastes good.
Shots of waves and surfers.
Eric surfs in different moments of the day.
Aerial shots of beaches
Shots from surfers vantage point.
Eric, under a ramada.
Shots of surfers
Back to Eric.
OVER VIDEO
Eric Williams. USA
5th day as a surfer.
STORYLINE:
“OVER RAGING WATERS”
IMAGE AUDIO
TODAS LAS IMAGENES SON DE REFERENCIA

18.
ERIC (V.O.)
It all starts with the idea
of feeling different.
(music)
(music)
ERIC (V.O.)
With the wish to see the world
and enjoy life at its fullest.
ERIC (V.O.)
And the roads are there
waiting for you to discover
impressive places.
Landing planes at the airport
Eric takes his luggage and surf board inside a
car. The car drives away, leaving the airport
ammenities behind.
Alternating shots from the moving car and Eric’s
close-ups. The car drives through the coastline.
From inside, Eric looks at the horizon. We see
the ocean.
Ahead, street signs indicate “La Libertad”
OVER VIDEO
A country 6 times beach.
321 km of adrenaline
and adventure.
Coastline aerial shots.
Shots from the car driving on the road.
OVER VIDEO
1 hour drive to adventure
STORYLINE:
“OVER RAGING WATERS”
IMAGE AUDIO
TODAS LAS IMAGENES SON DE REFERENCIA

19.
(music)
ERIC (V.O.)
It transforms into
a quest for the senses,
full of emotion
and surprise.
ERIC (V.O.)
Discovery takes time
and it is your privilege
to take that time
ERIC (V.O.)
To get yourself into situations
where you not only feel human again,
ERIC (V.O.)
but you discover
the greatness of the world.
Clouds timelapse above mountains.
Eric and friends, biking on a mountain trail
Sigthseeing from the mountain tops
Getting inside a caves
Navigating over the rapids
Walking through a bridge
Wide shots of landscapes
Arriving at a cascade
STORYLINE:
“OVER RAGING WATERS”
IMAGE AUDIO
TODAS LAS IMAGENES SON DE REFERENCIA

20.
(music)
ERIC (V.O.)
I keep on hearing
that travelling
changes you.
ERIC (V.O.)
And it’s true.
ERIC (V.O.)
Here, in these places,
ERIC (V.O.)
over this ocean,
over those mountains
Aerial shots over water
Clouds timelapse.
Cut to boats navigating
Travelling through the coastlines
Raging waves colliding risks
Cut to surfers ashore.
Back to Eric, under the ramada
Cut to shots of Eric surfing waves
Shots of the beach at different times of the day.
Eric polishing his surf board.
Eric playing beach soccer with the locals.
Eric riding bikes over mountain trails
STORYLINE:
“OVER RAGING WATERS”
IMAGE AUDIO
TODAS LAS IMAGENES SON DE REFERENCIA

21.
ERIC (V.O.)
I have discovered so much more
about life, about myself.
ERIC (V.O.)
This is the place
I want to be.
ERIC (V.O.)
Be Here Now
Impressive things
are about to start.
Along with friends,
Eric carries his luggage and surf board
and accommodate on a hotel room.
Aerial shots over mountain tops
Cut to: Travelling over the coastline
Cut to: waves breaking over beach risks.
Over the surf’s board,
we see the horizon.
El Salvador Impressive
STORYLINE:
“OVER RAGING WATERS”
IMAGE AUDIO
TODAS LAS IMAGENES SON DE REFERENCIA

22.
Whispers of Lifeby Jackie Velazquez
E L S A LVA D O R I M P R E S S I V E P R E S E N T S :
TODAS LAS IMAGENES SON DE REFERENCIA

23.
WHERE DO YOU
WANT TO BE
RIGHT NOW?
STORYLINE:
“WHISPERS OF LIFE”
NARRATOR (V.O.)
Where do you want to be right now?
JACKIE (V.O.)
It’s really grows from a road
to a journey.
JACKIE (V.O.)
Each smile, each conversation…
JACKIE
(to camera)
Becomes a reward
in itself
(we hear the sound of city life)
JACKIE (V.O.)
It’s simply impressive.
BLACK SCREEN
The question appears
as the Narrator speaks
A car leaving the
entrance of a city hotel
Inside the hotel room,
Jackie unpacks her luggage
Hotel ammenities
OVER BLACK SCREEN:
El Salvador Impressive presents:
“Whispers of Life”
by Jackie Velzquez
IMAGE
AUDIO
Whispers of Life
by Eric Schmidt
EL SALVADOR IMPRESSIVE PRESENTS:
TODAS LAS IMAGENES SON DE REFERENCIA

24.
STORYLINE:
“WHISPERS OF LIFE”
JACKIE (V.O.)
Every meeting here
always evolves into
a desire for discovery.
JACKIE (V.O.)
Every sound, every smell,
It’s an invitation
to try on new things.
JACKIE (V.O.)
To go out to discover
new horizons,
meet new people.
Aerial shots over San Salvador.
Convention centers exteriors.
Office buildings.
Jackie shares lunch with friends,
all in business attire.
OVER VIDEO
More than 750 business
meetings every year.
From the road over city streets
Jackie biking on a mountain trail
Stops to appreciate the landscape
Outside in the mountains,
sightseeing towns.
IMAGE
AUDIO
TODAS LAS IMAGENES SON DE REFERENCIA

25.
STORYLINE:
“WHISPERS OF LIFE”
JACKIE (V.O.)
(to camera)
It’s a journey for the senses
(music)
(music)
JACKIE (V.O.)
A journey of flavours so new
that I learn new words
to describe them.
JACKIE (V.O.)
(to camera)
¡Impresionante!
Outside, on the mountain trail
Shots of nature, plants and trees.
Jackie walking over hotel jardins
Entering towns through local roads
OVER VIDEO
Over 80% of El Salvador’s coffee
is produced with export quality.
Jackie inside a restaurant
with a cup of coffe
IMAGE
AUDIO
TODAS LAS IMAGENES SON DE REFERENCIA

26.
STORYLINE:
“WHISPERS OF LIFE”
JACKIE (V.O.)
I’ve been travelling
for several years now,
(music)
JACKIE (V.O.)
and here, in this place,
I’ve learned so much
JACKIE (V.O.)
I’ve learned about nature,
adventure and fun
JACKIE (V.O.)
about traditions that
continues to grow
Aerial shots over the country
Landing planes at the airport
OVER VIDEO
Internaitonal Airport
“Oscar Arnulfo Romero”
180 direct flights every day
Shots of roads
Shots of mountains
Adventure Trail shots
Ziplining and go carts
Jackie dying indigo clothes
OVER SCREEN:
(relevant information
abouti ndigo artisans)
IMAGE
AUDIO
TODAS LAS IMAGENES SON DE REFERENCIA

27.
STORYLINE:
“WHISPERS OF LIFE”
JACKIE (V.O.)
This a place
JACKIE (V.O.)
where work and fun
is serious business,
JACKIE (V.O.)
And sounds are so vivid
JACKIE (V.O.)
that my soul dances
to the rhythm
of a culture.
(music)
IMAGE
AUDIO
Landscapes of San Salvador
Sunrise over the roads
Back on San Salvador
Jackie, now in casual attire
shops with friends on a mall
At night, inside a club
Dancing
Night cityscape
TODAS LAS IMAGENES SON DE REFERENCIA

28.
STORYLINE:
“WHISPERS OF LIFE”
JACKIE (V.O.)
What people say it’s true,
JACKIE (V.O.)
You have to go out to
rediscover life
JACKIE (V.O.)
Be Here Now
Impressive things
are about to start.
IMAGE
AUDIO
Sunrise over the roads
Shots of nature
Jackie watching the
horizon over mountains
El Salvador Impressive
TODAS LAS IMAGENES SON DE REFERENCIA

29.
Be Here Nowby Roberto López
E L S A LVA D O R I M P R E S S I V E P R E S E N T S :
TODAS LAS IMAGENES SON DE REFERENCIA

30.
IN PROGRESS