Pre hi tec_innovationsforum_20111103-public

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Pre hi tec_innovationsforum_20111103-public

  1. 1. MANAGING INNOVATION AS A PROJECT COMPANYNOVEMBER 2011
  2. 2. HOLGER BLANK, SINNERSCHRADER TECHNIK@HBLANK
  3. 3. SINNERSCHRADERINNOVATION^3BONUS
  4. 4. SINNERSCHRADER AUF EINEN BLICK Top-10 Digitalagentur in Europa (Forrester Digital Agency Review 2011) Fokus auf E-Commerce – seit 1996 400 Talente mit Split Beratung/Kreation/Technik 25/25/50 Standorte in Hamburg, Berlin, Hannover und Frankfurt Inhabergeführt, unabhängig, börsennotiert
  5. 5. 400+ SPEZIALISTEN AN BORD Strategic Planning Creative (5%) (25%) Web Analytics (5 %) Account Management Hosting & Operating (15%) (5 %) Technology (45%)
  6. 6. SINNERSCHRADER GRUPPE GROUP ADVERTISING DIGITAL STRATEGY CRM WEB DEVELOPMENT E-MAIL MARKETING mediaby TECHNOLOGY CONTENT PRODUCTION ANALYTICS PERFORMANCE MEDIA TARGETING E-COMMERCE NEW SCREENS FULL SERVICE MEDIA TECHNOLOGY DIGITAL MARKETING DIGITAL MARKETING DIGITAL MARKETING CAMPAIGNS PLATFORMS PROGRAMS
  7. 7. UMSATZ/ERGEBNIS-ENTWICKLUNG 1996-2011 30,9 23,9 20,9 18,3 15,7 14,2Nettoumsatz in Mio. € 13,0 13,2 12,2 11,4 11,3 10,8 4,0 1,50,3 EBITA in Mio. €96/97 97/98 98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11
  8. 8. AKTUELLE KUNDEN
  9. 9. AKTUELLE KUNDEN Der Umsatz unserer Kunden beträgt 2011 mehr als 2 Mrd EUR im E-Commerce
  10. 10. BE LOCAL - ACT GLOBAL1.300 Domains der Public Websites Konzeption und Entwicklung des Globaler Roll-out und Betreuung derder Deutschen Bank mit 100+ globalen Marktauftritts der Allianz E-Commerce-Aktivitäten allerverschiedenen Applikationen in 75+ Märkten. Luxury-Brands von PPR.werden von uns 24/7 global betreut.
  11. 11. SINNERSCHRADERINNOVATION^3BONUS
  12. 12. 3 INNOVATIONSFELDER Kundenprojekte Eigene Projekte Methoden und Radical Innovation Lab Arbeitsweisen
  13. 13. 3 INNOVATIONSFELDER Kundenprojekte Eigene Projekte Methoden und Radical Innovation Lab Arbeitsweisen
  14. 14. BOSCH
  15. 15. ARCHITECTURE FOR 10^X 3d-scaling for real world problems
  16. 16. OUR TEAMMarkus Wolf, @KnisterPeter Meno Abels, @fastandfearlessSenior Developer, SinnerSchrader Director, SinnerSchrader 27
  17. 17. TALKING ABOUT ARCHITECTURE Choosing an architecture has impact in several dimensions
  18. 18. Development
  19. 19. Deployment/Scalability
  20. 20. Maintaince Maintenance
  21. 21. OUR BRIEFING FROMWe want to sell our store-specific range of goods to ourcustomers onlineCustomers should be able to collect these items within aappointed timeframeIn other words: “Click & Collect”Sounds easy.
  22. 22. FIRST APPROACH
  23. 23. WAIT: STORE SPECIFIC?
  24. 24. PERSONALIZED?
  25. 25. WHAT ELSE?2*10^4 products4*10^2 shops (potential for up to 3*10^3)... and adding:_unique prices and product-attributes per shop_subset catalogs for specific product lines (e.g. Bio/Rewe-Feine-Welt/Angebote)_personalized catalogWe need to have as much webshops as real shops providingthis service.
  26. 26. THE ESTABLISHMENT WILL FAILNo standard shop software will meet these requirements
  27. 27. Accept the challenge and think yourself
  28. 28. SCALING 1D HardwareUse memory extensively=> around 10^6 faster than disks
  29. 29. SCALING 1D HardwareUse stateless components=> less error prone multithreading
  30. 30. SCALING 1D HardwareUse parallel algorithms=> leverage multicore cpu
  31. 31. SCALING 1D HardwareUse view optimized Business Objects=> no transformation for view rendering
  32. 32. SCALING 1DHardware=> more requests per Server Instance (approx. 100 per second)
  33. 33. SCALING 2DServer Instances “Stateless Statefullness” _No server-side state _All state on client "Kind of" SOA _Simple Components for fine grained logic _Messaging between Components and Services _Multithreaded Asynchronous Service Calls
  34. 34. SCALING 2DServer InstancesEach server instance cananswer all questionswithout synchronizingany server state betweeninstances.This means easy load-balancing=> we’re cloud-ready!
  35. 35. SCALING 2DClient Computer Scale to the Client _Use Client-CPUs _Calculate display logic and maybe some business logic Less server cycles _Gaining performance idependent from server side _Green-IT
  36. 36. SCALING 2DClient Computer Use client storage _Persist private data into browser _Caching of product data
  37. 37. SCALING 2DClient Computer => Less requests, faster user experience, happy users!
  38. 38. REALITY CHECK - SIMPLE CASE
  39. 39. ENTERPRISE TOOLCHAIN
  40. 40. FUTURE PROOF
  41. 41. RESULTSServer-Software lines of code <2*10^4(common > 5*10^4)Client-Software lines of code < 10^4(no one should need more)Development Effort approx. (5*10^1) %(compared to traditional approach)Deployment < 5 Systems**Cost of operations per year is C.H.E.A.P.Cost per user/year is roughly about:
  42. 42. KLEINE FEATURES
  43. 43. 3 INNOVATIONSFELDER Kundenprojekte Eigene Projekte Methoden und Radical Innovation Lab Arbeitsweisen
  44. 44. DIGITAL FOOSBALL
  45. 45. Slide 60
  46. 46. Slide 61
  47. 47. Slide 62
  48. 48. DIE SOFTWARE Slide 63
  49. 49. Slide 64
  50. 50. Slide 65
  51. 51. Slide 66
  52. 52. Slide 67
  53. 53. START Slide 68
  54. 54. CHOOSE YOUR GAME Slide 69
  55. 55. NAMES PLEASE! Slide 70
  56. 56. END OF GAME Slide 71
  57. 57. LIGA IST WICHTIG Slide 72
  58. 58. SPREAD THE WORD: OPEN SOURCE Slide 74
  59. 59. BLOGOSPHERE UND TITELBLÄTTER EROBERN! Slide 76
  60. 60. Slide 78
  61. 61. 3 INNOVATIONSFELDER Kundenprojekte Eigene Projekte Methoden und Radical Innovation Lab Arbeitsweisen
  62. 62. Video iPad Tag?
  63. 63. Me_Software Developer at SinnerSchrader_JavaScript Victim Extraordinair_http://nonblocking.io_@cramforceUNERWARTET KOMMT OFT Slide 85
  64. 64. POP3 (Mail only)1996 Lotus Notes2000 IMAP + Scripte2002 Exchange 200320042010 ???
  65. 65. RequirementsMailAny Device, Sharing, Spam, Viren, Push, Archiv, Backup, Sign&CryptKalenderSharing/Delegation, Attachments, Ressourcen, Recurring, Free/BusyKontakteSharing, Sync
  66. 66. NEU ORIENTIERUNG
  67. 67. Shortlist
  68. 68. NEUE WEGE GEHEN
  69. 69. SINNERSCHRADERINNOVATION^3BONUS
  70. 70. MAKE WIFI SOCIAL
  71. 71. Take Aways
  72. 72. IN EINEM SLIDE Innovation als Dienstleister ist eine Herausforderung (selbst in unserer Branche) Projekte sind eine gute Basis Innovation ist eine Frage von Haltung und Kultur Keine Innovation ist Stillstand
  73. 73. SINNERSCHRADER OPEN DOORSNoch mehr Infosbekommt ihr bei:kathy.reinecke@sinnerschrader.com Open Doorsoder:radicalmonday.de Wann: 11.11.11twitter.com/sinnerschrader Was: _Agenturführung _Gemeinsames Mittagessen _Vortrag und Diskussion mit Manuel Stolte, Strategic Planning
  74. 74. VIELEN DANK.

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