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Personal Branding Playbook

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Sujan walks you through the 3 steps to build your personal brand. For more details and a full scope of how Sujan built his personal brand read his blog posts: https://blog.asmallorange.com/2016/06/the-ultimate-guide-to-building-your-personal-brand/

1. Find your unique angle or unique selling proposition
2. Headshots, blogging and curation
3. Relationships

There are 3 big keys building your personal brand:
1. There are no short cuts. Put in the work and you'll get results
2. Don't make it all about you. Make it all about your audience and providing value.
3. Be consistent. It takes time to build your personal brand.

Published in: Marketing
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Personal Branding Playbook

  1. 1. THE PERSONAL BRANDING P L A Y B O O K
  2. 2. Hi, I’m Sujan Patel I run Web Profits, a marketing agency that help companies leverage growth marketing I'm a regular contributor at Inc, Forbes, WSJ & Entrepreneur I'm the author of Content Marketing Playbook & 100 Days of Growth
  3. 3. ROI OF HAVING A PERSONAL BRAND •Increases you and your company’s awareness •Increases traffic to your website •It’s easier to close deals •Increases leads •Free stuff/help •Doors open •Helps with recruiting •When you have something to say, there’ll be people who’re actually listening 
  4. 4. DISCLAIMER: NO MAGIC
  5. 5. DISCLAIMER: NO MAGIC
  6. 6. AGENDA 1.Unique Angle (USP) 2.The Basics 3.Relationships
  7. 7. 1. FIND YOUR UNIQUE ANGLE
  8. 8. GUESS WHAT MY USP IS?
  9. 9. 2. THE BASICS
  10. 10. •Get a professional headshot (no selfies!) •Create a website with your headshot •Highlight you 3-5 biggest achievements •Create a blog or write on Linkedin or Medium.com •Add Social Proof (awards & places you’ve been featured) •If you don’t have any achievements or social proof. GO GET SOME! –Don’t worry it takes time  THE BASICS
  11. 11. LAZY VERSION: Instead of writing content, curate content
  12. 12. FAST VERSION: Instead of writing on your own site, guest blog
  13. 13. 3. RELATIONSHIPS
  14. 14. •Offer to help industry leaders/influencers for free •Volunteer at networking events/conferences –You’ll get direct access to the speakers and organizers •Email 1 person you admire and let them know –Be specific and genuine •Answer Questions are on Quora & comment on popular blogs •Join Facebook & Slack Groups •Attend Conferences/Events –Make a list of who you want to meet and reach out to them before hand (compliment them) •Always follow up after you meet people HOW TO BUILD RELATIONSHIPS
  15. 15. SujanPatel.com @SujanPatel Snapat.me QUESTIONS?

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