Sujan walks you through the 3 steps to build your personal brand. For more details and a full scope of how Sujan built his personal brand read his blog posts: https://blog.asmallorange.com/2016/06/the-ultimate-guide-to-building-your-personal-brand/
1. Find your unique angle or unique selling proposition
2. Headshots, blogging and curation
There are 3 big keys building your personal brand:
1. There are no short cuts. Put in the work and you'll get results
2. Don't make it all about you. Make it all about your audience and providing value.
3. Be consistent. It takes time to build your personal brand.