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Content Marketing Fundamentals

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I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.

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Content Marketing Fundamentals

  1. 1. CONTENT MARKETING F U N D A M E N T A L S
  2. 2. Hi, I’m Sujan Patel I run Web Profits, a marketing agency that help companies leverage growth marketing I'm a regular contributor at Inc, Forbes, WSJ & Entrepreneur I'm the author of Content Marketing Playbook & 100 Days of Growth
  3. 3. Case Study: Wheniwork.com
  4. 4.  750,000 visitors per month  1750 leads per month  5 articles generate 80% of the traffic  The best performing content are tools, ebooks & interactive content. When I Work
  5. 5. Build a Tool: This has generated 12,500 visitors and 50 new customers per month
  6. 6.  750,000 visitors per month  1750 leads per month  5 articles generate 80% of the traffic  The best performing content are tools, ebooks & interactive content. Create an Ebook: This has generated 10000+ emails opt-ins and 130 links
  7. 7.  750,000 visitors per month  1750 leads per month  5 articles generate 80% of the traffic  The best performing content are tools, ebooks & interactive content. Create a Resource: This has generated 70,000 visitors The idea behind this came from our customer support team
  8. 8. Create Epic Content! 1.2 Million Visitors 108K Visitors
  9. 9. DISCLAIMER: NO MAGIC
  10. 10. TWO CONTENT MARKTING HACKS
  11. 11. LAZY VERSIONS: Instead of writing content, curate content
  12. 12. FAST VERSION: Instead of writing on your own site, guest blog
  13. 13.  Increases Trust  Builds Your Brand/Exposure  Increases SALES  Increases Traffic  Improves SEO (Evergreen Traffic) ROI of Content Marketing
  14. 14. ..and good content marketing can even land you TV & radio interviews
  15. 15. 1. Metrics that matter 2. What to write about 3. Content creation 4. How to stand out 5. Content promotion AGENDA
  16. 16. Monthly Visits (pay attention to Time on Site & Bounce Rate) Mentions/Links Shares/Engagement Email Opt-ins Conversions/Sales Metrics That Matter
  17. 17.  Conduct keyword research to ensure there’s enough search volume for your topic  Write on popular topics  Use Buzzsumo to find popular topics  Use Google Trends to see demand  Write on a topic that’s done well before, just make it better (skyscraper technique) What To Write About
  18. 18. How to Stand Out (10x Content) Do a competitive analysis Do a competitive analysis Identify the unique value that you are going to provide to readers and influencers 2 Do a competitive analysis 1 Recognize the investment of time by the reader and accommodate them 3 Don't try to create viral content 5 The mobile and social experiences for your content need to be outstanding 4 Properly staff your team 6 6 tips for creating 10x content
  19. 19. QUOTE or CITE INFLUENCERS  Reach out to let them know  Use conversation to build long term relationship EMAIL YOU LIST Don’t have a list?  Use Welcome Mat from SumoMe  Use Exit intent ads from Marketizator  In Content Upgrades from Optin Monster BUY FACEBOOK ADS  Try Contextual Ad networks such as Facebook Ads Taboola, Outbrain, Zemanta USE MIXED MEDIA (images, video, click to tweet, embedded tweets) SHARE WITH THOSE WHO’VE WRITTEN SIMILAR CONTENT 5 Effective Ways to Promote Content
  20. 20. “Create less, promote MORE.” — Salma Jafri
  21. 21. One MORE Thing
  22. 22. Recyclable Content
  23. 23. Webprofits.Agency @SujanPatel Snapat.me QUESTIONS?

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