CORPORATE  HOSPITALSCHANGING FACEMAGAZINE- BUSINESS INDIAJULY 24-2011                                                     ...
INTRODUCTION<br />Indian healthcare industry is expected to grow up to $40 billion by 2012.<br />The reason for growth- Pr...
WHY CHANGE?<br /><ul><li>Revenue generation
Quality
Competition
Branding
Huge  gap between demand and supply (860 bed /million)
Harnessing the potential of Medical tourism($2 billion industry by 2012)</li></li></ul><li>TOOLS<br />Intensive Marketing ...
KEY PLAYERS<br />Apollo Hospitals(52)<br />Max Healthcare(13)<br />Fortis(56)<br />Care Hospital(12)<br />Global hospital(...
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Corporate hospitals,changing face

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Corporate hospitals,changing face

  1. 1. CORPORATE HOSPITALSCHANGING FACEMAGAZINE- BUSINESS INDIAJULY 24-2011 PRESENTED BY NATHIYA .N RAHUL KR.SINGH MBA(HA)<br />
  2. 2. INTRODUCTION<br />Indian healthcare industry is expected to grow up to $40 billion by 2012.<br />The reason for growth- Private players entering into hospital service.<br />The result is growing trend of corporate hospital in metros and even in non-metro cities.<br />The corporate hospitals have totally changed the healthcare delivery system and captured the major tertiary care market.<br />
  3. 3. WHY CHANGE?<br /><ul><li>Revenue generation
  4. 4. Quality
  5. 5. Competition
  6. 6. Branding
  7. 7. Huge gap between demand and supply (860 bed /million)
  8. 8. Harnessing the potential of Medical tourism($2 billion industry by 2012)</li></li></ul><li>TOOLS<br />Intensive Marketing and powerful brand promotion.<br />Hiring best Human resources.<br />Intensive expansion .<br />Accepting Health insurance($6 billion ).<br />Technology.<br />NRI doctors.<br />
  9. 9. KEY PLAYERS<br />Apollo Hospitals(52)<br />Max Healthcare(13)<br />Fortis(56)<br />Care Hospital(12)<br />Global hospital(8)<br />Vasan Eye Care(80)<br />Medicasynergie(4)<br /> And many mores…….<br />
  10. 10. STRATEGY<br />Franchise model and management contract.<br />Package system-Total charge, LOS<br />Attracting Health insurance(IP as VIP)<br />Medica doctor ecosystem- doctor can choose their own talent pool.<br />Fishing trips-Going foreign to attract NRI medicos.<br />Admission privileges-Outside doctors can admit their patient and can be part of hospital.<br />Appointing senior consultant on full time basis.<br />
  11. 11. CONCLUSION<br />There is a sea change in which people are now choosing their healthcare provider and the corporate hospital are fulfilling there need along with commercializing the healthcare delivery system.<br />
  12. 12.
  13. 13. IT’S A <br /> TIME<br />

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