This document discusses social media marketing. It defines social media as conversation supported by online tools. It provides statistics on active users of major social media platforms like Facebook, Twitter, Google+, and highlights that 78% of people trust recommendations from other consumers over advertisements. The document then discusses using social media for brand visibility, recommendations, increasing online traffic, and persuasive marketing. It recommends primarily using Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+ for social media marketing and outlines engagement strategies for each platform.

1. Social Media Marketing

2. What Is Social Media

3. Social Media
is
conversation
Supported by Online Tools

4. Why Social Media

7. World of Social Media

8. Social Media Facts & Figures
 More than 800 million active Facebook
users.
 3 billion Video views per week globally
 100 million active Twitter users
 Google+ has 90 million+ users

9. Social Media Platforms

11. Why Social Media
For You

12. To
Make YourProduct a
Brand

13. For Online Visibility

14. For Recommendations
78% of people trust
recommendation of other consumer
while 14% of people trust
advertisement. Nielsan Trust In Advertising Report

15. To Increase Online Traffic

16. Persuasive Marketing
Social Media is going to be
Persuasive and there by a critical factor in
success or failure of
business

17. Social Ecommerce

18. Which Social Media
Channels to
choose
http://www.creativelipi.com

19. Primarily
 Facebook
 Twitter
 Linkedin
 Youtube
 Pinterest
 Google Plus

20. What We Would Do For
You

21.  Create Facebook Brand Page
 Increase Your Brand Page Fan
 Increase Engagement & Interaction
 Run CPC Campaign on Facebook For Ebazr
Auctions
 Provide Personalized Attention to Customers

22.  Create Youtube Channel
 Post 10 videos monthly
 Disseminate these videos on other Social
Media channels plus Video sites.
 Create Video Channels in Approximate
10 video sites

23.  Create Linkedin Company Page and
Groups
 Add More Than 1000 Connections
 Look out for prospective clients and
customers.

24.  Create Brand Twitter Channels
 Subcategory Channels
 Submission in Twitter Directories
 Increase Followers
 Customer Care and ORM

25. Engagement Strategy

26. Plan Of Action Facebook
 Regular wall postings to engage users
 Responding to queries & feedbacks asked
by visitor.
 Establish direct communication between
Ebazr & visitors
 Updates on attractive products/ deals
and jobs
 Create Photo Albums for Products /
Motors etc

27. Plan Of Action Twitter
 Both Manual and Automated Tweets on
Twitter.
 Encourage re-tweeting relevant
information
 Give Personalized tweets on products ,
share our opinion as well as reviews from
other sites on products
 Build a relationship between Visitors/
Fans

28. Plan Of Action Youtube
 Customize Youtube Channel
 Link Videos To Facebook.
 Comment Management

29. Plan Of Action Google +
 Create Google+ page that will contain the
following Link Videos To Facebook.
 Regular Wall Posting To Google +
 Establish Relationship with Google + User

30. ha nk
T !
Y ou
Presentation From
Manjari Singh
http://in.linkedin.com/in/manjarisingh