Google Business Solutions and Tools


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Google Business Solutions and Tools

  1. 1. Google Business Solutions 100 Success Secrets Copyright © 2008 Notice of rights All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Notice of Liability The information in this book is distributed on an “As Is” basis without warranty. While every precaution has been taken in the preparation of the book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it. Trademarks Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.
  2. 2. Google Business Solutions 100 Success Secrets There has never been a Google Business Solutions Guide like this. 100 Success Secrets is not about the ins and outs of Google Business Solutions. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about Google Business Solutions’ best practice and standards details. Instead, it introduces every- thing you want to know to be successful with Google Business Solutions.
  3. 3. Table of Contents Why Google AdWords Spells Success for Sites.............................12 The Pros and Cons of Using Google Apps.....................................13 Better Web Business with Google Business Solutions..................15 Google Docs Makes Word Processing More Collaborative.........16 Importance of Google Geospatial Solutions to Improve Productivity ........................................................................................18 Enhance Electronic Security through Google Postini Services....20 Tips to Using Google Talk to Improve IM Experience.................22 Google’s Open Social Provides New Opportunities for Social Networking.........................................................................................24 Two Gmail Tricks to Improve Your Email Account.....................26 Improving Website Performance through Google Analytics......28 Google Base: Supporting Your Items on the Web.........................30 Top Tweaks to Improve Your Google Calendar ...........................31 The Benefits of Using Google Enterprise Search Solutions .........33 Be Found Quickly With Google Maps Business Listings.............35 Google Site Search Can Improve the Performance of Websites..36 A First Look at Google Webmaster Central...................................38 Improve Your Web Revenue with Google AdSense.....................39 Blog Stat Maintenance with Google Analytics ..............................40 Get Ahead in Research with Google Book Search ........................41 Google Checkout: For a Better Web Shopping Experience..........42
  4. 4. How to Insert Google Gadgets on Your Website ......................... 43 How to Maximize the Potential of Google Pages......................... 45 Steps to Using Google Spreadsheets .............................................. 47 Better Search Results Thanks To Google Website Optimizer..... 49 Add Website to Increase Website Visibility .................................. 50 Google Analytics: A Free Google Stats Tool That Helps............. 51 Google AdWords: The Google Pay Per Click Offering ............... 52 Search Engine Marketing: Essential for Success in E-Commerce .............................................................................................................. 53 A Free Webmaster Tool Can Be As Beneficial As Paid Webmaster Tools............................................................................... 54 Google Maps Made Possible by the Google Satellite................... 56 Efficient Internet Advertising: Bring More Visitors and Sales to Your Site ............................................................................................. 57 Pay Per Click Advertising: The Most Targeted and Economical Way to Advertise............................................................................... 59 Bring in More Business through Google Search Engine Optimization...................................................................................... 60 Website Submission: An Important Part of Search engine Optimization...................................................................................... 62 Advertiser Education: Negative Keywords Increase Your ROI. 63 Advertiser Education: What is Return on Investment?............... 65 Google AdWords Success Stories: How Marketers and Customers Get Connected ............................................................... 67
  5. 5. The Google In-Game Advertising Benefits for Online Marketers ...............................................................................................................69 Introduction to Google's Content Network ...................................71 Advertiser Education: Conversion Tracking & Bid Management ...............................................................................................................73 Demographic Bidding on Google's Content Network .................75 Google Earth: Your Cyber-Friendly Map.......................................77 Google Tools Make You Gain Virtual Power ................................79 Optimizing for Success on Google's Content Network................81 Top 3 Reasons Why You Need to Advertise Your Business on Google..................................................................................................83 Top Grossing Tips on How to Effectively Earn Revenue from Your Website ......................................................................................85 Why We Need to Hire a Google Adwords Consultant................86 The Helpful Benefits of Google Analytics Tutorial.......................87 Learning the ABCs of Google Earth Pro.........................................88 How to Efficiently Increase Visitor Satisfaction and Loyalty with Google..................................................................................................89 Top 2 Reasons Why We Leverage on Google’s Developer Tools ...............................................................................................................90 Reduce Google Chat and E-mail Technical Support Costs by Enhancing Self-Service Online.........................................................92 Visualize, Analyze and Share: The Distinct Characteristics of Google Map Earth..............................................................................94
  6. 6. Analyze Website Traffic through Google Web Analytics ........... 95 The Unrevealed Tips to Top Google AdSense.............................. 96 The Knowledge that Google Adwords Learning Centre Bridges to Us .................................................................................................... 97 Are the Google Apps for Your Domain All Set to Meet the Expected Outcome? .......................................................................... 99 What is Hot and New with Google Sketchup Pro 6................... 100 Getting a Surefire Increase in Website Conversion Rates......... 102 The Flexibility of Google to Post All Kinds of Content ............. 103 Effectively Sell Online via the Google Products and Services.. 105 The Best Way to Appear on Google Maps for Free.................... 106 A Close Encounter with Google Adwords API.......................... 108 What are the Expected Skills from a Google Adwords Professional? .................................................................................... 110 Making the Right Decision about Google Earth Enterprise...... 112 Hot Tips to Improve Your Site’s Visibility .................................. 114 Hot and Sizzling Tips to Increase Website Conversions and Sales ............................................................................................................ 115 The Google Site: A Better Way to Promote your Books ........... 116 Showcase the Most Relevant Products and Earn the Best Results ............................................................................................................ 117 Learn More about Google AdWords in Adwords Learning Center................................................................................................ 118 Google Analytics Help: An Online Tutorial................................ 119
  7. 7. Google Projects and Its Wonders...................................................120 Google Word: Allowing People to Write Directly Online .........121 Ways to Effectively Manage Pay Per Click Bid ...........................123 The New Adwords Management Tool: AdWords Dominator .125 Google Forums Reveal Google Secrets .........................................127 Implementing Google Website Registration................................128 Updated Ways on How to Improve Search Engine Ranking....129 Catherine Seda Released a Book about Search Engine Advertising .......................................................................................131 Google AdSense Learning Resources: Learn and Earn with Google AdSense ...............................................................................133 Learn to Track and Create Higher Conversion Rates with Google Analytics............................................................................................135 A Closer Look at the Google Enterprise Solutions......................137 Google AdWords Learning Resources: Learn What is Has to Offer ...................................................................................................139 The New Features of Google Analytics ........................................141 Decrease Visitor Bounce Rate: Impressing Profit........................143 Google Analytics in 60 Seconds: Placement Targeting Advertising Instructions .................................................................145 Increase Visitor Satisfaction: Sticking to the Basics.....................147 Eliminate Guesswork from Site Designs: An Expert Help .......149 Increase Time Spent on your Site: Arousing the Curiosity........151 Why Add Site Search to Your Website? .......................................153
  8. 8. The Communicate and Collaborate Process under Google...... 154 Goggle Apps Premier Edition is meant for Enterprises............ 156 Information about Google Checkout Sandbox ........................... 158 Google Site Search: Learning Its Benefits .................................... 160 How to Build Effective Websites?................................................. 162 Running a Google AdWords Campaign...................................... 163 Issues on Google Book Search....................................................... 165 The Future of Google OpenSocial................................................. 166 Information about Google Search Company .............................. 168 Different Ways to Post Content on Blogger ................................ 170
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  10. 10. 12 Why Google AdWords Spells Success for Sites One of the best mediums for advertising on the Internet nowadays is Google AdWords. ranked as the leader when it comes to the different search engines as well as the advertise- ments they placed, it certainly becomes the engine which gives you a higher chance of having your ad clicked by the advertisers. These advertisers usually pay you around one dollar every time you get a click on the competitive keywords. But of course, paying just more money will definitely not be a guarantee that your advertisement gets to be displayed on top. Using Google will mean having more preferences to the ads that have been clicked the most compared to the ads with the highest payments. One easy way to visualize this is through the equation wherein twenty clicks on the first ad (at one dollar per click) is greater than two clicks on a second ad (being that the second ad has a rate of two dollars per click). Here, you can surmise that the first ad is a lot more successful than the second ad and thus you will have given Google more profit coming from the one dollar ad that you have. And so, this simply means that the importance of the kinds of advertisements that are placed here are very effective indeed and that people really are lured in clicking it. So make sure that the Google AdWords that you have are very well writ- ten, creatively constructed and highly attractive for it to be clicked on. When it is like that, you are well on your way to bigger revenues.
  11. 11. 13 The Pros and Cons of Using Google Apps The Google Apps collection is a web based software suite. It consists of different office tools such as word processors and spreadsheets, calendar and contact management, email, and web page creator. These office tools are normally utilized on desktops. But with Google Apps, you don’t have to install software on your computer. Everything would be accessible through web inter- face. Google Apps are good alternatives to the commonly used desktop office suite. But before you take the switch, it is best to know the pros and cons of using Google Apps. For its good side, the Google Apps collection is several hundred times cheaper than popular office suites. Priced at $50 annually per user, it can provide you with cheap office solutions. Plus, you get the advantage of 24/7 support services which could also lower your IT maintenance cost. Another best feature of Google Apps suite is it centralized storage set-up. This means you can do your work anywhere as long as there is Internet connection. This opens up opportunities for telecommuting and establishing remote work places. For its downside, using Google Apps could be very uncom- fortable if you’re too concerned about privacy. Because your data will be stored on third party servers, you might feel uncomfort- able about its security. Google however has the most secure and reliable data centers.
  12. 12. 14 Another big disadvantage is if you can’t access the Inter- net, then you will not be able to work. Google Apps are purely web based. The software resides in cyberspace. So if you’re outside of your office and have no means to establish Internet connection, then your work could be disrupted.
  13. 13. 15 Better Web Business with Google Business Solutions Different kinds of businesses can definitely benefit from Google business solutions. For those who are in the small website business avenue, they can truly benefit from AdWords. This is a good way for them to advertise their business on Google as well as their wide network of partner sites. You can also set any type of budget that you want and then only pay every time people get to click on the ads. Another Google business solution is that which is called Analytics. Here, you will be able to learn where all your visitors originate from and how exactly they get to interact with your website, as well as how you as a business owner can be able to improve their web experience. AdSense, on the other hand, is the popular Google business solution that helps you earn a lot of revenues coming from the relevant ads which you have on your website. Of course, following closely is the reliable Google business solution called Webmaster Central. With this, you can find out how Google gets to crawl and as well as index the different kinds of websites. Also, you can make your email a lot more efficient using custom Gmail accounts with Google Apps. Here, you are provided with twenty five gigabytes of storage, as well as a very powerful search engine which can help you find information in an instant. For the small and medium sized website business owner, Google business solutions clearly offers a lot of great tools that expand the network, boost productivity and thereby creating bigger sales and revenues.
  14. 14. 16 Google Docs Makes Word Processing More Collaborative Google Docs is a web based word processing application. It is a major part of Google’s collection of office tools. Google Docs however can be used to quickly share documents. You will be able to collaborate with peers in creating or revising a docu- ment without using email attachments. To start using Google Docs, you need to have a Google ac- count. You will use this account to access your work space. There are two ways to start working on Google Docs. First, if you have a readymade document created in Word, you can simply upload this file to your Google Docs work area. Once uploaded, you can share it with your colleagues and start group revisions. Another way is to directly create a document on Google Docs. Use it just like any other word processing application. Your work will be saved not on your local computer but on Google’s data centers. You can also share this with peers and collaborate with them in making the necessary revisions. If you frequently use Google Docs, you can create and con- figure short cut keys to launch the service. This is very useful in order to save time whenever you want to access your work area. You can also create a shortcut key to create a new document to speed up the process of document creation. It is also easier to find a document on Google Docs. Just use its search function to quickly find what you need. Through the search function of Google Talk, you can skip browsing
  15. 15. 17 through different folders and files. This function streamlines your work which could improve productivity.
  16. 16. 18 Importance of Google Geospatial Solutions to Improve Productivity The Google Geospatial Solutions provide several geo- graphic data and mapping services to be included on your web- sites. Mapping and geographic data are important so that your customers can visualize your business. The geospatial solutions of Google also help your website visitors to locate your business. You can use geospatial services to improve website and business process performance. Here are some of the most impor- tant functions of Google Geospatial Solutions. First, Google’s geospatial solutions can be fully integrated into your public and commercial websites. Visitors of your websites can simply access the interactive maps so they can easily find your offices. This is very important for e-commerce sites that maintain physical stores. Through geospatial solutions, customers will find it easier to transact with your company because they will be able to quickly locate your place of business. Second, the Google geospatial services also allow you to organize geographic data and categorize them for easy identifica- tion. So, if you’re doing a presentation on property locations for your clients, then the Google geospatial service can provide tools to visualize the property data you’re discussing. It can also be used to accurately present a property layout. If you’re trying to clinch a deal with property developers, provid- ing them with accurate sketches of the proposed location would be very convincing.
  17. 17. 19 Geospatial solutions also allow you to manage remote and field workers. By annotating the locations of your employees, you can easily deploy them to answer a service call from custom- ers. Using the Geospatial Solutions of Google can improve not just the performance of websites. The geo solutions can also improve business processes in order to increase productivity.
  18. 18. 20 Enhance Electronic Security through Google Postini Services Google offers enterprise class web security services which are being powered by Postini security solutions. Google acquired Postini in 2007 so it can get a share of the enterprise web secu- rity market. The Google Postini service can be deployed on company sites, communications and data servers. The Google Postini services include web security, email security and encryption, anti spam and filtering technologies, and enterprise email archiving. These services can bulletproof your web and communication servers from malicious Internet attacks. The email archiving functions will also enable your company to follow official regulations. Getting Google’s security services is affordable. You can get complete email and web security for $45 for every single user per year. All you have to do is sign up for the service and the security features will be implemented. Google also provides ready support for the security products. The Google Postini security services also support content filtering for incoming mail messages. The service will be able to stop spam and virus messages. It can also provide content security for all your outgoing communications by encrypting the messages. Hijacking your messages therefore would be impossi- ble so you can confidently transfer data over the Internet. Google can also host archived messages on their data cen- ters for 10 years. You can easily retrieve archived communica- tions whenever you want. This service is important so your
  19. 19. 21 company can comply with regulations about electronic data archiving and retrieval. Getting the Google Postini services will enhance the secu- rity features of your web and mail servers. These services could protect your company from numerous web security risks.
  20. 20. 22 Tips to Using Google Talk to Improve IM Experience Google Talk is the instant messaging client of Google. It is a lightweight application so it would not exert too much pressure on your local computer. However, like all Google applications, Google Talk can be accessed and used using your web browser. There are three ways how you can use Google Talk. First, you can instantly use Talk service via your Gmail account. When you access Gmail, a GTalk chat tool will be available for you. Just use this to start chatting with your friends. Second, you can simply use a web based Gmail client. You can get client apps from Google or from third party developers. You don’t have to download the Google Talk application. You can chat and call your friends through your browser. Lastly, you can also download a standalone Google Talk client and install it on your computer. Use it just like any IM client to chat or make an Internet call. The drawback of Google Talk is you cannot connect with friends using IM services of different networks. However, you can easily hack Google Talk to connect it with other IM services such as Yahoo, ICQ, or MSN. To make the hack, simply connect your Google Talk to any Jabber server. Jabber is an open source IM service that provides client and server applications. There are lots of Jabber server applications which you can use for your local network or via the Internet.
  21. 21. 23 Once you connect Gtalk to Jabber you can now select an- other IM service from Jabber to transport Talk to another ser- vice. You can now use Google Talk to communicate with friends on other networks.
  22. 22. 24 Google’s Open Social Provides New Oppor- tunities for Social Networking Google’s Open Social can be used to build widgets that can communicate with multiple social networks. It follows the open source standards so the codes of the widgets will work on any platform. Through Google’s Open Social, you can create a small ap- plication that contains content on your website. You can share this application on any social networking site that uses Open Social codes. Your friends and networks on the social site can access this mini application to go to your website or to get up- dates from you. They can also share this application with their own networks. Google’s Open Social makes it possible for you to create a reliable marketing tool for your product. The mini application can serve like a widget commonly used on networking sites or blogs. If your widget is being shared by lots of web users, then more people can easily access your website. The Google help center provides a detailed technical man- ual on how to use Open Social on your site. You can find step by step tutorials on how to develop an Open Social code to create a mini application. The Open Social mini application can be hosted on your servers if you like. This is optional because the mini application you can create will still work even if not hosted. It can simply be deployed as a simple widget consisting of HTML codes. This will spare your servers from heavy bandwidth demands if your Open
  23. 23. 25 Social mini application becomes very popular among many users.
  24. 24. 26 Two Gmail Tricks to Improve Your Email Account Gmail is Google’s free email service. It can provide you with more than 7 GB of space and this grows every day. You can also use Gmail as a forwarding mail service or create a POP3 account so you can use a third party desktop email application. Gmail has everything you need for an email service. But there are tricks which you can do to maximize Gmail and make it easier to use. First, if you have slow computer or slow Internet connec- tion, you can switch Gmail from standard view to basic HTML view. At the bottom of your Gmail interface, you can see two links there that say: standard and basic HTML. Just click the basic HTML and Gmail will be converted to a simple web page that loads faster. Some utilities will not be visible however if you switch to HTML view. If you want to use functions such as chat, contact list, and interactive label list, you can simply revert to standard view. Second, if you’re primarily using a desktop email client such as Outlook to access Gmail, then it would be best to auto- matically archive downloaded messages. This will clean-up your Gmail inbox and you can avoid manually archiving hundreds of messages that you’ve already read. To do this, go to the settings page of Gmail then click the Forwarding/POP/IMAP tab. In the POP download category, you will find a question there asking: “when messages are accessed
  25. 25. 27 with POP”. Choose the option archive Gmail’s copy from the dropdown menu. Save your settings and you’re done.
  26. 26. 28 Improving Website Performance through Google Analytics If you want an all in one package to monitor your website performance, Google Analytics could be your best tool. Google Analytics is a free service but you can get comprehensive website analysis from it. It can also support multiple websites analysis. You need to create a Google account to access the Ana- lytics services. Once you log-in to Google Analytics, get the Meta code for your website. Paste this code on any page that you want to be analyzed by Google. If you have multiple websites, you must use different codes for them. There is a drop down menu on Google Analytics page where you can list or add websites. Once the Meta code is active on your site, Google will be able to crawl your site and generate performance report for you. You can see this report on the main page of your Google Ana- lytics account. Different graphs and data will be presented to you. You can easily see which of your pages are performing well. You can also see which web page on your site converts visitors into actual buyers. To study the report, you can download a complete copy of it in excel file. By studying the Google Analytics report, you and your webmasters can make adjustments to your websites to improve performance.
  27. 27. 29 Google Analytics is a powerful and comprehensive web analysis tool. If you’re maintaining a commercial website, you should use this service to get actual on-site activities and per- formance. Google Analytics will enable you to devise strategies to improve your websites.
  28. 28. 30 Google Base: Supporting Your Items on the Web A place where you can efficiently submit all your different kinds of online and offline content is called Google base. Here, the different items that you submit may also include the different labels and attributes that help in describing what it is that you want to upload so that other people will not have a hard time looking for your content. In Google Base, the attributes are also described as words or phrases that really help in describing the different qualities as well as characteristics that may be said of your items. Each given attribute allows you to enter multiple values which you then separate with commas. The labels, on the other hand, are also keywords or phrases which may act as tag words that classify or describe each item that you have. The items that you end up submitting to Google Base are also now part of the Base directory. Depending on the kind of relevance your item has, it can also be automatically posted in higher places of Google search engines like Froogle and Google Maps, among others. This is highly important for you to under- stand as a business owner because you need to make sure of the quality of your data. When data is good, you can affect your results in Google Base in a highly positive way – including the other areas of Google, too. The Google Base has a data feel which allows you to be more particular about the own attributes. These means you can add more information about the different items that you have.
  29. 29. 31 Top Tweaks to Improve Your Google Cal- endar Google Calendar is fast becoming the favorite online or- ganizer of many Internet users. If you already have a Google account, creating a Calendar could be your best option in orga- nizing your activities. Here are some of the most important functions and tweaks that you can do with Google Calendar. First, you can change the standard default view of Google Calendar to one that suits your needs. If you want your Calendar to display weekly events and schedules, simply go to the settings page of Google Calendar and configure it the way you like. This is very useful if you don’t want to be stuck with the 30 day calen- dar view of Google. Second, you can integrate weather reports on your Calen- dar. You can set the weather report through the settings page. Just specify your specific location and set the weather report to be added to your Calendar. You can now determine if you will have to bring a coat, an umbrella, or other rainy gears to your schedules. Another important utility you can use is the share func- tion. You can easily share your Goggle Calendar to colleagues by clicking the share button. Your friends will receive a link to your Google Calendar so they can have access to it. If you don’t want to forget a scheduled event, simply set up an alert that will be sent to your email, mobile phone, or POP
  30. 30. 32 mail. Every time an event is forthcoming, the Google Calendar will send a reminder so you will not forget your schedules.
  31. 31. 33 The Benefits of Using Google Enterprise Search Solutions Have you experienced searching for documents on your company’s Intranet and failing to find what you need? The Google Enterprise Search Solutions could be the answer to your troubles. The Google Enterprise Search service is a comprehensive solution to increase the business intelligence of enterprises. The service utilizes software and hardware deployments to improve corporate search performance. For example, if you buy a Google Enterprise Search appli- ance, your company will be able to use Google’s search technol- ogy for faster and more intelligent search results. You will also get a hardware that can mine up to 30 million documents from your local servers and on public Internet servers. There are two main types of enterprise level Google search solutions. For medium sized businesses, there is the Google mini search appliance. It can be used to mine up to 300,000 data and files from local servers and Internet. It can also search for hundreds of different file types such as PDF, HTML, Lotus, Office files, and many others. For big organizations with large databases, there is the Google Search Appliance. This will enable your company to find data and files from almost unlimited sources. The maximum document count that can be mined using Search Appliance is 30 million. It also supports cross-database search so you will be able to get data and documents from different databases using any type of database software.
  32. 32. 34 By using Google Enterprise Search Solutions, your com- pany will be able to reduce the time searching for important documents needed by your business. Your organization there- fore can improve productivity which will have a direct impact on company profitability.
  33. 33. 35 Be Found Quickly With Google Maps Busi- ness Listings Do you have a website which operates to promote a shop, or maybe a business place to sell your goods? If such is the case, then it would be very helpful for your customers to locate it using a location map. They will be twice as likely to visit your store if they can see right away where your location is and get the exact directions to it. The good news is that this can be done quite easily thanks to the wonder that is Google Maps with business listings. This is a very easy and free way for you to put your business on the map – so to speak! Once you go to the Google Maps list, you can simply follow a few procedures in getting your store in a business listing. First, you have to click on the Add/Edit function for busi- ness owners. Then, you will be directed to the Local Business Center, where you should log in using your Google Account. As soon as you are logged in, go to the Add New Business tab that is found under the Locations tab. Carefully enter the name of your business as well as its address. You need to add the full postal address because Google will need it for your activation PIN. Creating separate listings for each of your businesses (as- suming that you have more than one, of course) is also a good idea. Simply follow the rest of the easier directions and you are well on your way to a better location of business with more clients knowing where you can be found.
  34. 34. 36 Google Site Search Can Improve the Per- formance of Websites Site Search is the new search solution of Google for busi- ness organizations. The Google Site Search service replaced the Custom Search Business Edition services. Site Search is hosted and powered by Google and uses the algorithms of its public search engine. Google Site Search how- ever is not ad supported, it has fully customizable search func- tions, and does not require Google branding. You will be able to create an on-site search engine with your company logo on it. You can also configure the search engine to show biased result. This means more control of search results so you can direct your visitors to pages you want them to visit. For example, you will be able to configure Google Site Search to show more recent pages or documents on the top results. You can also include other external websites outside of Google to show on your search engine. Having a Goggle Site Search widget on your website could improve site performance. Site visitors would be able to easily find individual pages, product pages, and services of your web- sites. In fact, webmasters and website owners have reported a decrease on their bounce rate after they installed Google Site Search on their websites. This means visitors will stay longer at your site which is also an indication of improving user engage- ment.
  35. 35. 37 As a result of using Google Site Search, online businesses also reported an increase on their conversion rates especially for their e-commerce pages. This means more cash flow and more income opportunities for commercial websites.
  36. 36. 38 A First Look at Google Webmaster Central If there is anything that a budding web enthusiast or en- trepreneur needs, it is Google Webmaster Central. This is simply an impressive suite which features a wide host of webmaster tools that can provide you with an easy and free way of making your website very much Google-friendly. With Google Webmas- ter Central, you now have a way to show the Google view of your site. This is very helpful when it comes to diagnosing problems as well as letting you share the different information with other people as an attempt to improve the visibility of the site. The latter is actually quite important, because it is the key in coming up with a secure and high quality spot on the Web. The first thing that you need to know when it comes to improving the visibility of your site on Google is all about robots and indexes. Learning how the Google robots crawl and get to index your site is vital to success. On Google Webmaster Central, the Crawl info mean letting others have access to your website and check if the Googlebot visited it and what exact time. You may also use it to view the different URLs that others may have had problems in crawling and why it is so. As such, it becomes easily fixable and lets you index away without any more worries or constraints. The Robots.txt file is a way to validate the troubles that exist on the file and lets you test out the different changes that may occur from the server itself.
  37. 37. 39 Improve Your Web Revenue with Google AdSense If you have not noticed the many Google AdSense ads on so many websites, you are not as keen an observer as most. You should truly invest in Google AdSense because it makes your site very popular. You find the most profitable kind of AdSense keyword, all you need to do is to build your own AdSense site that revolves around those keywords. Add to that a setup of an ad campaign on the smaller types of pay per click systems and you will surely be reaping in the big bucks. A closer inspection of one tip for AdSense success is of course quite necessary for you to be able to see how easy it is to execute. When you make the AdSense banner present, it is simply like convincing your readers to click on your links that are within the block of Google AdSense - which is the direction to take if you want to generate income out of it. When a visitor is about to leave, he can either go to another site within the site or click on an ad by Google AdSense that is said to be high laying. What you can do here is to simply go ahead and apply the Google AdSense Program where you get to post up the smaller ads on some of the article pages. Of course, you would like to know the best formats for such and if there are some missing information in the account settings of your AdSense then you may want to attend to those right away.
  38. 38. 40 Blog Stat Maintenance with Google Ana- lytics Would you like to know exactly how many people view your blog on a daily basis? Are you curious to find out where these people are from so you may improve your efforts at mar- keting to reach out to them in a better manner? If so, then Google Analytics is for you. This is an ingenious way that has been developed in order to let you in on the basic stats: how people found out about your blog, where these people originate and exactly how long they stayed and viewed your pages. If you really are serious in your efforts to build a highly profitable blog, then you will find Google Analytics to be very much useful in tracking your visitors. Of course, the first thing you need to do is to have an account with two places: Blog- and Google Analytics. After you have created accounts for both, then you need to log on to Analytics and then go to the Add Website Profile settings. As soon as you enter the URL or the website address of your own blog, then you can click Finish. You will then be given an HTML code which you will need to append to your blog page as a way of making sure that Google can track all of your visitors. You should copy this code by pressing right click and highlight the entire code. Copy this code and then paste it on your blog. Google Analytics is indeed a great and efficient way to maintain the stats on your blog!
  39. 39. 41 Get Ahead in Research with Google Book Search When you search for a particular thing, you may want to try the Internet because it might be there. However, the chal- lenge lies in getting the exact details that you want at the mo- ment – which may be a bit difficult because of the sheer amount of information in the Internet. Google is a very well known and quite effective way of looking for the major links of any person or any phrase. When it comes to books, you can also use Google for this. Of course, there are always book stores such as Amazon and Barnes and Noble, but Google Book Search offers so much more than just the title and the price of the book and where you can buy it. Using Google Book Search has proven to be a very handy way for many academicians and students alike. This is because this function allows them to actually browse the book itself instead of purchasing it. Google Book Search is like having a copy of the actual book itself – right on your screen! You may scroll up and down to read the actual pages from the scanned book and even find the proper citations should you need it for referencing. Google Book Search, of course, is not a free online library of any kind of academic or reference research. Some books are incomplete and have a few pages missing. This is also to encourage people to actually go out and buy the book itself. But for those who find the information they need from the pages that are allowed to be viewed on Google Book Search, you are probably counting your blessings that such a tool is available to you on the Internet.
  40. 40. 42 Google Checkout: For a Better Web Shop- ping Experience If you have been yearning to sell some of your digital products all the while using the payment processor called Google Checkout, you have probably witnessed a few tricky drawbacks. Some of this includes the absence of a mechanism which works to integrate the shopping carts in an automatic manner. This usually means that each digital product that has been purchased will need manual approval to be loaded. However, the good news is that some solutions have been provided in order for you to come up with an easier time in downloading and delivering goods to your customers and clients. This merchant service is very efficient and scalable. It is a robust payment processor which makes purchasing very easy for your customers and record keeping a breeze for you, the store keeper. One thing that customers have been clamoring for would be the no chargeback policy of Google Checkout – but the good thing about this is that a solution is well on its way. An instant online method of paying is a good way for Google Checkout to encourage business growth. This is certainly better than simply coming up with a payment scheme in an antiquated manner. Here, you can select different merchant service providers that also take in different kinds of currencies. The top three most popular currencies are the Euro, US Dollar and the British Pound – thankfully, Google Checkout caters to these three and so much more for your easy shopping convenience wherever you may be in the world.
  41. 41. 43 How to Insert Google Gadgets on Your Website Google Gadgets can enhance the look and feel of your websites. You can add these gadgets to your websites or blogs to provide more tools and functionalities for your visitors. These Google gadgets can also be used on your iGoogle home page. Just set the iGoogle as your browser home page and select any gadget listed on it. You can simply drag and drop the gadgets to arrange them according to your needs. If you want to add Google Gadgets to your websites, then you have to select a specific gadget you want. After selecting a gadget, you need to click the Add to Webpage button. You will get an HTML code for your chosen Google gadget. Copy this code and use your website editor to edit your web page. Paste your HTML code to any part of your site and upload the edited page to your hosting server. Your gadget is now ready to use. If you’re using a WYSIWYG editor for creating web page, you can resize the inserted Google Gadget from the standard view of your editor. Simply select the gadget and drag the resize tool to get the size you want. This will not affect the basic func- tion of your gadget. There are hundreds of Google Gadgets you can use. You can see a detailed list of gadgets on the iGoogle page. These gadgets are free to use and you can also easily remove them on your websites.
  42. 42. 44 Your visitors will surely enjoy their stay on your websites if you place excellent Google Gadgets on your pages.
  43. 43. 45 How to Maximize the Potential of Google Pages Google Pages or Page Creator is a discontinued service of Google. The giant search company is not accepting any new sign-up for its Pages service. Existing Google Pages users how- ever can still continue to use the service. New users on the other hand are directed by Google to its new roll out: the Google Site service. The Google Pages service is essentially a website building tool. You will be able to create a web page either from templates or from a scratch blank document. It has a drag and drop inter- face so you can easily create page elements for your web page. Because Google Pages have What-You-See-Is-What-You- Get (WSIWYG) text editor and tools, the service would be ideal if you don’t know how to code HTML. Your web page will be hosted by Google on a sub-domain. If you have an existing Google Pages account, then it is best to develop it into a full website. Just sign-in using your Google account and you can proceed to the Pages interface. You can select a template for your page by choosing it from a drop down menu. You can customize your page header and simply type the text in your content box. If you want more functionality, you can select widgets or tools to be included in your page. Google Pages offer simple web building tools. It is a good application to easily create your own personal site or business
  44. 44. 46 landing page. The service and hosting of your site is free, so you can create as many web pages that you may need.
  45. 45. 47 Steps to Using Google Spreadsheets Google Spreadsheets is part of Google’s collections of of- fice applications found on Google Docs. If you know how to create, edit, and manipulate data on Excel or any other spread- sheet program, then you will find Google Spreadsheet very easy to use. All the basic tools that can be found on any spreadsheet programs are also available on Google Spreadsheets. In fact, you can upload a spreadsheet file from your computer to Google Spreadsheets. The integration is seamless so you can edit your file immediately and share it with your team. Real time collaboration is possible when using Google Spreadsheets. If you have an open spreadsheet document on your work area, simply click the share button to invite your peers to view the document. Once you invited your peers, Google will send a link to them to access the spreadsheet file. They need to log-in to their Google Docs account to view the spreadsheet. Once your col- leagues are online, you can now start team collaboration in making revisions to the document. To enhance this collaboration process, Google provided a chat function so you can interact with your team. The chat utility can speed up the effort because you can discuss in real time any important change that should be made on the document. Any- one on your team can make changes and these changes will be tracked automatically. Once you’re done, you can save the spreadsheet to your computer by locating the command “Download as XLS” on the
  46. 46. 48 File menu. You can also print the file immediately without losing the layout of the spreadsheet.
  47. 47. 49 Better Search Results Thanks To Google Website Optimizer If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search engine company called Google. This is what they call the Google Website Optimizer. With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most. Google Website Optimizer is a great way for you to have a support plan that can grow and has a fee, but also lets you put your products through a free test module to see how it can fare. This assesses if your own website can be made much more profitable. A tool such as Google Website Optimizer helps you in connecting with most of the search engines as well as your customers. It does so by letting you see the different combina- tions of data that seems to be most appealing to all your consum- ers. A lot of people have placed their trust in Google website Optimizer since it is actually the one and only gold standard when it comes to SEO. So you should follow their lead and do the same thing as well, and get to tap the potential of Google for producing the best types of results ever. May website owners have placed their trust in this – it is time you place your trust in as well.
  48. 48. 50 Add Website to Increase Website Visibility Adding the website is quite a useful step in making a web- site more popular. Search engine and directories accept website submissions for free. So this makes adding the website easy for any webmaster or website owner. Why should websites be added to search engines and di- rectories? Again, this is an effective way of promoting a website. By adding the website, its chances of being more visible on search results are increased. People are able to see the link to the site more often. More people will see and know the site exists— and more people are likely to visit the site. Adding the website on search engines and directories does not automatically get it shown on result pages though. Search engines will do its work in qualifying the sites relevant enough for each category. Google, for example, does not promise that that all added sites will be displayed nor does it make commit- ments as to when a newly added site will get exposure. It is therefore also important for the site content to be relevant and updated always. By adding the website, it is given a jumpstart for search engine optimization. The website will surely be included in the search for websites to be indexed. While it does not guarantee result inclusion, its chances are significantly improved. So while it is not all when it comes to search engine optimization it is a vital component. Adding the website to search engine and to directory listings is the first step towards a good and solid search engine optimization strategy.
  49. 49. 51 Google Analytics: A Free Google Stats Tool That Helps Google stats are presented as Google Analytics. This is yet another free Google tool available for all webmasters and website owners. As what the name suggests, it is all about the statistics on website traffic. Google Analytics allows webmasters to see a detailed pic- ture of how keywords and ad campaigns are performing. This is important in making sure that the website is well placed. Through the stats provided by Google Analytics, webmasters can better make the websites visible and profitable. Less money would also be wasted on ads that are ineffective. Alternatively, these ads could be fine-tuned to make them effective in bringing in traffic too. Google Analytics even provides webmasters and website owners stats about the visitors who go to the site and immedi- ately leave. So if the site’s landing pages are inefficient they would know and they would be able to make adjustments. This way, visitors will be enticed to stay and browse around the site more. More site visitors will even be enticed to buy the products or the services offered there. With all the details and all the information provided by Google Analytics, webmasters can be better at their jobs. The reports that the tool provides is detailed enough to enable web- masters to look into every small thing that affects site traffic. They are assisted by Google Analytics in bringing in ample traffic to websites. They are also aided by this tool to make sure that landing pages are entertaining and informative enough to make visitors stay on the site longer.
  50. 50. 52 Google AdWords: The Google Pay Per Click Offering Driving more traffic to the site is one very primary aim of all website owners. They have to get the most traffic in order to be profitable. But websites need the help of search engines to show the public that their site exists and to show them what it has to offer. One of the easiest and quickest ways to drive traffic to the site is by availing a service called pay per click or also known as AdWords for Google. By subscribing to this Google business service, the ads for the website will appear in relevant searches. Links to the site will also be shown in sites related to the theme of the website. The advantage of getting this service is that ads are dis- played to targeted audience. People will see the links when they are searching for the site category. People will also see them in sites which are about or at least related to the same things the site is offering. So the interest is definitely there. This is indeed a good investment in terms of site marketing. As an advertiser, the website owner only pays for the times when the visitors clicks on the links and visit the site. There is no wasted money here. What is billed is the exact num- ber of new visitors the service drives to the site only. While it provides more links and exposure for the site, what is actually paid is the number of clicks visitors make on the ads.
  51. 51. 53 Search Engine Marketing: Essential for Success in E-Commerce Search engine marketing encompasses all efforts geared towards increasing website visibility. This includes search engine optimization and paid advertising among others. What the website basically aims is to have their websites included in the results of the searches made by the public. What is even also important is the position it takes on the result page. The higher the website is displayed on the result page, the more beneficial it is for the website. By investing a certain amount for search engine market- ing, the website gains more exposure on the Internet. The web- site in effect pays the search engine to display links of the website such as what happens in pay per click programs like Google AdWords. When the particular relevant keyword is searched, the website is displayed on top of the search results along with the other advertised websites. This means that people would be checking out the website before they click on the others on the bottom. Again, more traffic will be driven to the website. This gives the site an opportunity to gain more customers. This, of course, does not warrant automatic sales for the website. It would take an effective landing page and a good product to convert traffic to sales. Still, search engine marketing is that important. It is there to establish the presence of the site and its offerings to the public. Without search engine marketing, a website will have a very hard time to make sales and to make profit. A serious website owner must therefore allot a budget for search engine marketing if he wants to succeed.
  52. 52. 54 A Free Webmaster Tool Can Be As Benefi- cial As Paid Webmaster Tools In doing search engine optimization, it is important that the website owner or the webmaster knows how the system works. For example, if the site’s search engine optimization efforts are targeted for Google, he should know how to best market the site to Google. In other words, one should know the criteria that Google follows in indexing the sites to include in search results. This is very important so that one can optimize the web- site effectively. He can customize the website so it will satisfy each criterion. Fortunately, Google webmaster tools are available for free for such purpose. This suite of webmaster tools gives information about the website. Any problem relating to the indexing of the website is indicated. Also indicated is the number of pages the index contains. There is also a list of all pages that links to the website. With these data available to the webmaster, he can ana- lyze which ads and banners are effective in bringing traffic. Any problem can be corrected to increase site traffic too. Another webmaster tool that Google offers is the keyword suggestion tool. This will help the webmaster to use the keywords that will bring more exposure and more traffic to the site. By using the more popular keywords, the site will appear more in search results. Again, these tools are provided by Google for free. So, webmasters can take advantage of them and be more efficient in bringing in more traffic with lower costs. They will be able to
  53. 53. 55 build more Google-friendly websites. And they will be able build more successful and profitable sites as well.
  54. 54. 56 Google Maps Made Possible by the Google Satellite Google is so rich in providing business services and tools to all Internet users and businessmen. A businessman, for exam- ple, can simply list his business to Google Maps. And then what will happen is people in the locality searching for the products and services that the business offers will be shown the way to the store or establishment. A map will be provided and the store address will be displayed as well. Google Maps is, of course, powered by the Google satellite which enables it to provide the maps to various store and estab- lishment addresses. What’s good about this service is that any size of business can benefit from it. Even individual professionals and practitioners can advertise their practices through Google Maps. This is another way of making a business visible on the In- ternet. Even businesses and professionals who do not have websites can avail of such service. They are not only able to display their addresses but their office and store hours as well. Businesses can even include printable discount coupons and promos. And even if an individual has a couple of businesses to advertise, he can easily do so using just one account. Google Maps benefit businesses by bringing them closer and bringing them to the attention of potential customers in their localities who are making the searches. Since it’s a free service to display the business details, anyone can use this tool in Internet advertising. And since the Internet is widely used in making searches for just about anything, this service is quite helpful for every business and professional availing it.
  55. 55. 57 Efficient Internet Advertising: Bring More Visitors and Sales to Your Site Internet advertising is a very important part of marketing a website. When a website is there to sell something, traffic is very important. No one would buy the products and the services it sells if there is no one visiting the site. It is therefore important to drive as much traffic to the site. Through Internet advertising, the existence of the website is announced. The website and links to it also become visible to its potential customers. The more the links are displayed, the more traffic will the website have. Paid Internet advertising will ensure the site more exposure on relevant sites. It is also important that the links are shown higher on every search results. Subscribing to Google AdWords, for exam- ple, gives the website visibility through ads displayed on top of every search result page. The exposure that such Internet adver- tising tool provides is very powerful since people who get to see them already have an interest on the category. Internet advertising through classifieds is also one effec- tive way to do it. Search engines like Google have this service. And it’s effective since people who view and make searches through the classifieds are more or less looking to buy some- thing. Of course, it is not only the Internet advertising tools that are important. The way that ads are sent out is also important. The words should be descriptive and informative enough to attract visitors to the site. Where permitted, images also help make potential customers visit the site. The site itself should be
  56. 56. 58 informative, entertaining and enticing as well. With all the ingredients put together, Internet advertising will actually be- come effective in helping the site bring in more sales.
  57. 57. 59 Pay Per Click Advertising: The Most Tar- geted and Economical Way to Advertise Pay per click advertising is one of the most common forms of online advertising. Ads are displayed on top of search result pages. And ads are shown on websites related to what the site is offering. By displaying the ads this way, the website is given an exposure to the people who are likely to be interested on its products and services. This form of advertising is targeted to people who are al- ready interested on the products and service the site is offering. So, the visibility given to the site is not wasted. What’s even good about it is that website owners only pay for the number of clicks made on the ads. So, pay per click advertising is actually eco- nomical. Pay per click advertising has been effective in bringing in more traffic to websites. So, using this form of online advertising is really worth it for most website owners. In order to capitalize on this technique, one must use the best site to advertise with. Many prefer to do it with Google through Google AdWords. Since people use Google much to make searches more people are likely to come across the ad and visit the site. More visitors mean more chances of making a sale. That is why the success of a pay per click advertising campaign can at times make or break the business. After all, every website needs as much visitors. Without visitors, no one will buy the products and services on the site. On the other hand, if good traffic is supplemented with good landing pages and good products, traffic will be converted to sales. The website will be making more sales and it will be profitable.
  58. 58. 60 Bring in More Business through Google Search Engine Optimization What is search engine optimization? It’s basically about making one’s website more accessible to the public. This means aiming for the site to be at the top of search engine search re- sults. But why would people want to do search engine optimiza- tion? Most online businesses value the benefits that search en- gine optimization bring. When their sites are shown at the top, people are most likely to visit their sites. With more people able to browse their sites they would have better chances of getting better sales. Most businesses target their search engine optimization on popular search engines such as Google. This is, of course, only logical since most people use Google for making their searches. Again, more people are likely going to see their sites. So how does a site rank well with Google? Google ranks pages. This means that the most relevant page is shown on top of search results. It’s possible that one page of the site is the most relevant to the search. It will therefore be shown on top even if the home page is less relevant. Keyword density is important to Google. It looks at how many times the search keywords are repeated in a specific page. In search engine optimization, it is therefore important that the keywords being optimized are used repeatedly in that particular page.
  59. 59. 61 Links to the website is also very important. The website should have as many back links. Quality should not be sacrificed though. Relevance, link quality and anchor text are also being considered by Google. Using Google services could also help in search engine op- timization. By availing AdWords for example, the site will get exposure in many other relevant sites. The site will also be shown in search results.
  60. 60. 62 Website Submission: An Important Part of Search engine Optimization Website submission is done in order to drive more traffic to the site. By this token it is actually a part of search engine optimization. It’s easy to submit a website to search engines and to directories. And it’s usually free to submit websites to the search engines. But what’s difficult is passing their criteria for the site to be included in search results pages. It also takes time before a website will be included in search results. However, website submission is very beneficial to the site when successful. It provides a way for customers to find the website when they use the search engine to do searches. It is also a way of creating intrinsic back links for website search engine optimization. While some argue that the importance of website submis- sion has diminished it is an important part of search engine optimization. By submitting the URL of the website, the website is somehow introduced to the search engine. This also assures the website owner that the website is categorized in the right category. But again, this does not warrant automatic inclusion to search results. Much more time and effort must then be focused in other search engine optimization tools as well. So website submission has its purpose in search engine optimization. If the right search engine marketing mix is planned and implemented, the website will surely drive more traffic. If this is coupled with a good landing page, site traffic will be converted to sales. The website will be successful and it will be more profitable.
  61. 61. 63 Advertiser Education: Negative Keywords Increase Your ROI In coming up with a successful list of keywords, you have to determine negative keywords as well. What does it mean when you include negative keywords in your campaigns? This means negative keywords will not be included in the search results. This is good because it filters the unwanted results from any queries made. It also lessens your cost per click. This event will in turn increase your return on investment. For instance, if your chosen negative keyword is ‘free download’, then your ads will not be shown on the search queries that users will make. However, if the keyword is interchanged, your ad can possibly be included in the search results. More so, if one keyword will be searched, your ads will still show. Negative Keywords Manipulation To make your negative keywords effective, you have to learn how to manipulate them. The process of including negative keywords only involves adding of negative sign prior the negative keyword. There are tools like Keyword Tool and Search Query Performance that you can take advantage of so you can come with your list of possible negative keywords. The list of negative keywords will not just benefit your campaign ads but will lead you to lower costs of advertising and assurance that your website will be targeted. However, don’t over manipulate or misuse your negative keywords because it may result to a very limited number of audiences. On the contrary, if you don’t use negative keywords, you might end up getting audiences who are not interested in the
  62. 62. 64 product you are offering. Uninterested audience can lower your quality score when it comes to keyword measurement. That’s why before you add any negative keyword in your account you have to make sure that they are significant at all.
  63. 63. 65 Advertiser Education: What is Return on Investment? Google, based on statistics conducted in US alone, is the most widely used search engine. This is why the search market- ing and advertising industry highly trusts Google in increasing their return on investments and in gathering potential customers for their business. Unlike any other forms of media used in marketing, online marketing done in Google drives profit and enhanced return on investments. Part of advertiser education is to get full knowledge of what return on investment is and what can it do in making your business profitable. For starters, return on investment means the ratio of the advertising costs relative to revenue that is generated after conversion of sales and leads are done. Your return on investment identifies the value of your earnings derived from the costs of your ads and campaigns. There are conversion formulas and calculations in identifying your ROI. But the simplest conversation calculation could be through getting the revenue of your sales. Then, the revenue of your sales will deduct the costs of your advertising. After that, you divide the answer from your overall ad costs. Since ROI is highly significant in any online marketing, you have to learn how to improve it. Google AdWords is proven to be efficient in drawing large number of potential customers. Thus, you have to execute the following: -make every ad and campaign you create visible to the landing page of your website to get more clicks from your tar- geted market
  64. 64. 66 -make sure that your website is navigable and is user- friendly to let your visitors stick around your site -keyword selection and keyword placement should be re- levant so that your keywords will be easily found on search engines -be sure that you regularly monitor your ROI once you ac- quire an increased of ROI with the use of Google conversion tracking and your account statistics Once everything is done and put on their right places, then you wouldn’t be surprised that you were able to increase your ROI and bring a great number of customers to your busi- ness.
  65. 65. 67 Google AdWords Success Stories: How Marketers and Customers Get Connected What better results can Google AdWords acquire and pro- vide? There are a lot of success stories that can serve as evidences of how Google Adwords can be so effective and efficient at the same time. With Google AdWords you can create, design and opti- mize your ads and campaigns. You can get keyword ideas from Google AdWords itself that are related to your business, product, and services that you want to advertise. Afterwards, your ads will appear on Google. Then your ads start to attract your targeted audiences who are using one of the keywords you have chosen. More so, you get the interest of your audiences just by get- ting the necessary keyword. This way, you let your audience learn more about your business because you have drawn them to your site or webpage. All of this is given by Google free of charge. Such procedures are the start of success stories from businesses and marketers who employ Google AdWords in their advertising method. The execution of your advertising methods need not be as perfect as they supposed to be. Google AdWords has the power to connect you with your potential customers. You will have a good story and tale to tell once you successfully learn the technology of Google’s contextual targeting technology. This technology enables you to match your ads to the webpages found in Google’s Content Network that are related to your business. This being said, you can measure and optimize the performance results of your ads and campaigns that will result in an increased return on investment.
  66. 66. 68 As you read successful stories of entrepreneurs who re- sorted to Google AdWords capabilities, you will only learn that at one point of their lives all they needed to do was to put their trust in what Google AdWords can do.
  67. 67. 69 The Google In-Game Advertising Benefits for Online Marketers The leading social games publishers are all flocking in Google’s in-game advertising. Some even use social networks like MySpace and Facebook to publish their platforms. This way, Internet users can play with their social and real life friends whenever they want to get connected. What are some of the benefits that marketers can enjoy when they employ Google in-game advertising? There are a lot of benefits. Google in-game advertising has been proven effective be- cause it can attract a great deal of audiences who are called casual gamers. Casual gamers are connected in various websites like social networking sites. These audiences are looking for entertainment and Google in-game advertising provides the entertainment they want. Based on records gathered by Playfish, there is an average of 35 minutes spent by every user per day in a single game alone. This in turn generates over one billion min- utes of play time for one month. Because of this, marketers take advantage of Google in- game advertising to get benefited as well. Such benefits that marketers will enjoy include: 1. extended scope for your video ads wherein ads ap- pear in between every game, after the game or at the start of the game 2. in-game advertising also permits branding famili- arity among the players and this branding can result in consider- able increased number of customers
  68. 68. 70 3. in-game advertising is also an effective opportunity to attract customer sponsorships because you can go directly to the publishing partners who might want to do business with you via integrations 4. a new generation of social gamer is booming in the market comprised of Internet users of different ages, back- ground, demography, and interest. They are the perfect target for your in-game advertising because they could probably be a member of any social networking websites that allow informa- tion sharing So, it is no longer a big surprise to know that there are many online marketers who resort to Google in-game advertising because of its wide scope and indispensable strategy for advertis- ing.
  69. 69. 71 Introduction to Google's Content Network Google technology is powered by thousands of high qual- ity websites under what is called Google Content Network. Google Content Network can be associated with an octopus and the websites that comprise the whole network can be associated with the octopus’ tentacles. Whatever website will Google acquire it still belongs to the same body or network, and it still functions based on the objectives set by the head. The Google Content Network is supported by first-rate websites, blogs, news pages and other sites that chose to partner with Google. The sites that belong in the network are being displayed to meet AdWords ads, another product of Google. This is because such sites can do advertising and marketing. This process will reach their targeted audiences, consumers, and enable them to maintain the loyalty of their customers. Every day, hundreds of thousands of ads and campaigns are published in content networks to market and advertise whatever product and service a business produced. These ads are published in the form of content materials. Google’s Content Network is already considered the larg- est network. It is designed for contextual advertising both in virtual world and in the real world. And so, if you are into adver- tising and marketing, you can take advantage of Google’s proven targeting display of website and webpages. With over 20 languages in over 100 countries, Google Content Network has potentially gathered 75 per cent of Internet users in the world. The probability of reaching out for potential audiences and customers are high enough to get a considerable control over your advertising impact and results. This means, if
  70. 70. 72 you choose to advertise with the use of Google Content Network along with Google Search Network, you can immediately reach out to three users from four Internet users in the whole world. This is because everything is powered by Google’s extensive web search and linguistic processing technology.
  71. 71. 73 Advertiser Education: Conversion Tracking & Bid Management As an advertiser and marketer you have to be fully in- formed in what conversion tracking and bid management can do in increasing your ROI and in making your business successful. This way you can properly address any concerns and challenges that may create conflicts in making your advertising campaigns more effective and cost-efficient. What does conversion tracking mean? Conversion tracking is widely employed in online adver- tising. The conversion happens by the time an Internet user clicks on your ad. The click will be converted based on user’s behavior that is considered significant—which can be through purchase, page view, registration, and other possible leads. There are Google tools made available to conduct such conversion. Once the conversion takes place, you will learn whether your ads are effective or not. This will also be helpful in identifying keyword matches that are relevant to your ads. What does bid management stand for? On the other hand, bid management can also improve the value of your keyword search. Through the assistance of conver- sion optimizer, used in bidding management, your website can get higher conversion rate from the search inquiry of a particular keyword. When conversion rates are optimized, bidding manage- ment generates substantial performance. Obtaining bid man- agement is connected in predicting the possible performance of
  72. 72. 74 your ads. But this prediction can vary, especially if there are intense competitions going on outside the scope of your website. To maintain good performance, you can use conversion tracking tool for your campaign ads. This way you can bid strate- gically and you can further maximize your return on investment. In this process, you should know the keyword costs so you can compare the costs with the revenue that will be coming in your business. This way, you will determine whether you need to increase your bids to generate more ROI or not.
  73. 73. 75 Demographic Bidding on Google's Content Network There are numerous sites that offer demographic bidding, especially in Google Content Network. This is why there are many marketers who acquire demographic bidding services because such sites will help them gain additional control over their ads and campaigns’ performances. If you will acquire demographic performance reports you will know which among the ads and campaigns you created are giving the best results and gaining great attractions from the Internet users or your targeted audience. Some of Google Content Network sites that offer demo- graphic information of audiences are social networking sites (e.g. Friendster, YouTube, MySpace, Facebook and many more). With the help of Google’s Content Network, you can employ system- atic and scientific method of refining your target audiences. They can be refined by their age, location, background, gender or combination of specific criteria. With demographic bidding, you can monitor the visibility of your campaigns, increase the frequency of appearance of your ads to a particular demographic classification, or you can also restrict the appearance of your ads based on your required preference. This way you can manipulate the results of your return on investments or you can also meet the ROI goals you set prior the generation of the campaign ads. Through demographic report you can perform optimiza- tion for your demographic bidding campaigns. There are even suggested demographic reports that can be used. Such reports are based on conversion rates of demographic segments. This
  74. 74. 76 means if you generate increased bidding you make will make your ad appearance more visible. Additionally, you can make specialization of your demo- graphic campaign via creative and enhanced formats to target specific group of audience. And if your target audience that doesn’t provide you with significant ROI, then you can opt to hide your ads even if they increase your ad traffic.
  75. 75. 77 Google Earth: Your Cyber-Friendly Map With Google’s expanding global business solutions, it has now introduced the Google Earth—a virtual global program. Google Earth was formerly called Earth Viewer. It was created and programmed by one of Google’s business solutions, the Keyhole, Inc. Google Earth is available in English, German, Swahili, Portuguese, Dutch, Italian, Japanese, French, Traditional Chi- nese, and Spanish. Hence, exploration of maps can be done with freedom because everything is explained in your language of choice. An in-depth exploration of any place on Earth can be exe- cuted via satellite imagery, terrain, maps, 3D buildings, and most interestingly you can also extend your exploration to galaxies. So if you are into geographical content exploration you can take advantage of Google Earth’s wide ranging features. To enjoy such service developed by Google, you can download the software on your personal computer. It works in computers with Windows 2000, Windows XP, Vista, iPhone, Linux, and Mac operating system. If you cannot install it, you can add Google Earth in your browser’s plugin (Firefox, IE6, or IE7). Google Earth’s Impact When Google Earth was released in mid of 2006, it had instantly stirred the public’s interest. Google Earth between 2006 and 2007 has drawn an increase in media coverage, and anything related to virtual globes. This shows how the public immediately become more interested in geospatial technologies and applications.
  76. 76. 78 However, there are some criticisms and issues of national security and privacy concerns raised because of using Google Earth. Some claim that Google Earth has initiated invasion of national privacy that can pose some threats to the overall secu- rity of a country or region. This if not handled with proper administration will cause abuse of usage. Some critics also say that Google Earth can also act as an instrument for future terror- ism actions and damage of rights to privacy.
  77. 77. 79 Google Tools Make You Gain Virtual Power It is a fact that Google has it all. Virtual-worlds platform and tools have been developed by Google to meet every specific need of the users. With tools powered by Google, you can search for particular information. You can acquire highly important resources like maps and geospatial content, and other useful and advantageous functions with just a click away. With thousands of Google tools made available for users’ convenience, each con- cerns made for Google search will be properly addressed. Here are some of the Google categories that can cater us- ers’ desires, requests and requirements. Every category comes with specific example of Google tools as well. 1. The fundamental tools include Google Reader, iGoogle, Google Docs, Google Picasa, Google Desktop and Note- book among others. These tools are used for basic computing tasks. 2. The maps and travel tools are the tools you need if you want to explore places on the surface of the earth and of the sky and galaxies. Such tools under this category are: Ride Finder, Google Earth, Google Sky, Google Mars, and Google Transit among others. 3. The miscellaneous Google tools enable you to max- imize your time enjoying diverse things with Google Pack, Google Gadgets, Google Alerts and Applications, and Google Gears among others. 4. The third party tools consist of Googlematic, Google Babelplex, Cooking with Google, Goofresh and Simply Google tools that can be used for further web exploration. 5. The web browsing and development tools allow you to create websites the easiest way possible. This includes Google Website Optimizer, Google SketchUp, Google App Engine, and many more.
  78. 78. 80 6. The social networking and communication tools give you the access to keep in touch with everybody you wish to communicate with. Google Friend Connect is the way to go. 7. The custom search tools enable you to narrow your search results to make researching as efficient as possible. Google tools are indeed wide-ranging. At present, Google is continuously increasing the number of Google tools that are being developed to address more and more specific user needs.
  79. 79. 81 Optimizing for Success on Google's Con- tent Network Optimization is essential in getting high rate success on Google’s Content Network. Without optimization, there wouldn’t be any improvement in the performance of ads and campaigns of AdWords, even if creating and editing procedures of keywords are done. Optimization is comprised of proven techniques in en- hancing the quality of your keywords and everything about your ads and campaigns. You are benefited when you employ optimi- zation in your ads because this process is not just cost-efficient— it lowers the price you have to pay when an Internet user clicks on your ads. To maintain your high position on the search result page, you can take advantage of optimization tips and strategies so you can increase the success rate of your campaigns and ads. The Seven Pointers to Remember in Targeting Successful Optimization 1. You have to identify the advertising objectives that will define the overall impact of your campaigns. 2. Organization of your account should be maintained at all times to achieve maximum efficiency and effectiveness of each ad created. This can be done by using the appropriate language to be used and locations to be targeted. 3. Direct to the point targeted advertisement cam- paigns should be created properly.
  80. 80. 82 4. Systematic selection of relevant keywords, includ- ing the keyword replacement should be set. Duplicated keywords should be avoided as well. 5. Optimization of your website for conversion should be done with the use of conversion optimizer tool. 6. Do campaign testing, evaluations, and modifica- tions to empower the results of your ads. 7. Regularly track and monitor the performance of your account. Once you stick to the pointers set to achieve successful op- timization as you use Google Content Network, you will obtain more clicks, increase your website traffic, acquire more custom- ers, and most especially increase your ROI.
  81. 81. 83 Top 3 Reasons Why You Need to Advertise Your Business on Google If you are thinking about excellent platform and effective ways to market your business, then you should not be thinking twice about how well Google can do this for you. We are all very well aware at how powerful Google is on the online arena. Almost everything on the Internet is all about Google, so there is no reason to doubt the capacity of Google and its advertising arms like AdSense to make your business well known on the Internet. Apparently, the presence of many competitors in the In- ternet makes other people think and doubt the capacity of the Google AdSense as the right avenue to advertise their own busi- ness. However, they may think the otherwise when they realize the following reasons why they need to advertise their business on Google: a. It is cheap and inexpensive. With Google AdSense you no longer need to spend huge amount of money just so you can make your advertising plans work. All you need to do is to have your website registered with Google AdSense and make things happen for your business. b. It is not complex and difficult. Unlike with the oth- er advertising platforms, advertising your business with Google AdSense is possible in just a matter of a few clicks. No extra steps to take, no hidden charges to worry. All is plain and sim- ple. c. It is easy to earn. With Google AdSense, all you need to worry about earning a lot on your business is to have a powerful website content. The strength of your website is con- tained within how well your keywords have been implemented,
  82. 82. 84 how dense these keywords are positioned on your site, and how frequent you make an update on it. When all these things are done, then you can be assured of a better and performing busi- ness website.
  83. 83. 85 Top Grossing Tips on How to Effectively Earn Revenue from Your Website When you built your website, you are entertaining the idea that somehow you will need to earn something from your web- site. It is a common fact that every website that is built whether it is made and designed for business or for persona use, that website is expected to generate money for the developer. This is the common perception of many, however, not many people are able to realize that. When you build a website, you have to make a positive projection about how this website can potentially earn money for you. The following tips below can help you generate the money that you want from your site: a. Have your site linked to another website. When you link your website to another website, you are opening the possibility of earning more chances of obtaining visibility on the Internet. When you are able to acquire that great visibility, you are giving your website the chance to get more traffic, and in effect, is equivalent to more money. b. Open your website for any potential advertisement. The advertisements that you are able to solicit from advertisers can be the main source of your income. With more advertisers that get into your website, the more money that can get into your pocket. Therefore, opening your website to more advertisers can generate more probabilities of earning more money. c. Make sure that you website gets the highest page rank. If there is one way that can help you make appealing to the advertising companies, it is your page rank. The higher your page ranks, the more you become appealing and trusted by the advertisers.
  84. 84. 86 Why We Need to Hire a Google Adwords Consultant In the business sector, it always matters when you have a person to consult to in times of critical decisions to be made. The work of the Google Adwords consultant is not limited to deter- mining the best advertising campaign materials that you can use with your site. The consultant can greatly contribute in produc- ing the best decisions to make on how you can place the site on its best foot forward because he is considered to know what works best based on his wide experience and knowledge. Specifically, we need to hire a Google Adwords consultant because we would like to make sure that all else in our advertis- ing campaign is effectively maximized. Below are some of the reasons why there is a need to hire a consultant: a. The consultant can dramatically lower down your marketing expense. The right strategy that the consultant can do on your marketing campaign can potentially create a more inventive and genuine ways to attract potential customers for your business. This in effect will create an impact on your busi- ness sales. b. The consultant can offer your business other well tested marketing tools in as far as Google Adwords is concerned. Using the consultant’s abilities and skills in the usage of market- ing campaign tools, your business can take advantage of this. c. The consultant can work on monitoring how well your marketing campaign is competing with the rest of the competitors. This can help you create a perfect avenue to attack your competitor’s marketing campaigns better.
  85. 85. 87 The Helpful Benefits of Google Analytics Tutorial In general, having knowledge in Google Analytics is very helpful to any website owner because this tool will permit you to have good analysis on where the traffic is. Although acquiring Google analytics tool and perception is a little tedious and stre- nuous at a certain point, the benefits are just very enormous after. With the Google Analytics tutorial, you will be adept in the following skills: a. You will be able to learn how to determine the fun- damental sources of site traffic and essentially allow you to earn great revenue on your site. This is primarily achieved by learning what sort of website addresses is best to be referred. b. You will be able to learn how to cross reference all your campaign materials using the return of investment monitor- ing mechanism. This is specifically done by knowing how much is spend on different advertising media used such as paid engine search as against other forms of marketing forms. c. You will be equipped with skills on choosing the best search terms that can be referred based on the search en- gine’s diagnosis. Since, your core knowledge in learning Google Analytics is lifted from learning the behavior of the search en- gine, you have an advantage of knowing which search terms are usually encountered by the search engine. d. You will be able to learn which sites are very popu- lar on your site. With the use of the Google analytics, you will be able to have a clearer view which sites are most attractive to the people who visit your site.
  86. 86. 88 Learning the ABCs of Google Earth Pro Google Earth Pro is probably one of the famous search maps that have landed the Internet so far. However, no matter how much great fame this Internet feature has attained, not a lot of people cared about knowing the fundamentals and basics of it. In fact, when you ask Google Earth Pro users about what fea- tures are they using in Google Earth, about 70% of them will only know a thing or two about its features. The Google Earth Pro gives people the capability to search locations in a very easy way and at most of the times in a lot faster manner. Getting your site plans imported is done in just a matter of click and having them shared to your associates has never been a problem. Above all, exporting captured images in high quality to a document or a website is capable of being done without too much complications. Unlike the other free Google Earth like Google Earth Plus, the Google Earth Pro has added features on it that are not visible on them. However, the good thing about these 3 versions is that they are all containing the same type of imagery databases. This goes to say then that the level of image resolution and details and the satellite imagery’s age are similar and one. With Google Earth Pro, you can expect a rather faster per- formance with a very simple process to undertake in using its movie maker feature, and your Geospatial Information System can maximize its potential using the Google Earth Pro’s data importer feature. And lastly, the Google Earth Pro is providing both e-mail and chat technical support usually open in the Pacific Standard Time.
  87. 87. 89 How to Efficiently Increase Visitor Satis- faction and Loyalty with Google It is the desire of every website owner to make their visi- tors become satisfied with the contents that they come across on your website. The objective of producing highly satisfied visitors is to turn these into regular customers. This marketing strategy has been long running and keeping this principle has made a lot of online businesses survive very long in the online industry. As claimed, it is a lot easier said than done when we would like to produce a satisfied visitor. Much more that it becomes difficult when we are able to put a claim that we have earned the loyalty of this satisfied customer. However, no matter how difficult this can be, trying these basic steps will somehow help: a. When a visitor gets into the site, make sure that you give the right amount of content. It is the fundamental reason of every visitor to find something worthwhile on the website. Do not waste the time of visitor by giving him or her nonsense and irrelevant content as this usually pulls away loyal customer. b. Do not force visitors to leave any personal informa- tion like e-mail address as part of your e-mail marketing plan. When a visitor is being forced to leave any personal information, he usually remembers that incident on that site. This gives him a bad experience about your site, thus forcing, him to not visit your website the next time. c. Give some freebies. A website visitor always enjoys the feeling of being appreciated by all the freebies that he or she receives from you. It is more likely that he or she will remember your website if a good freebie was handed to him or her.
  88. 88. 90 Top 2 Reasons Why We Leverage on Google’s Developer Tools The Google has made use of different tools and instru- ments in developing the applications and features that are present on every product and service that it offers. Some of these applications have been developed using some of the more power- ful scripting languages such as Ajax and Perl. These developer tools should be properly leveraged in or- der to ensure that whatever happens with the feature or the software itself, you have the power as the user to fix and resolve the rising issues. The coming of a better technology prompted many devel- opers to adapt into the open source programs. The open source code is the next genre of software development. For this reason, users must take advantage in leveraging on knowing the ins and outs of developer tools specifically the Google’s Developer Tools. Below are the reasons that you may find interesting on leverag- ing in developer’s tools: a. Leveraging on Google’s developer tools allows you to understand the fundamental things that you need in order to debug and troubleshoot any issues that may arise with your Google product. There are times that you may not be able to understand why certain things happen when they are least expected to happen. b. Leveraging on Google’s developer tools allows you to host through the Editor of the Google Gadgets section. With the use of the Gadget editor, you can substantially create, modify, and edit every important section of the program. This gives you the ability to further control how the feature primarily behaves
  89. 89. 91 and reacts under specific circumstance. This ability is consid- ered to be getting deeper into the Google code which is a funda- mental control over the Google product.
  90. 90. 92 Reduce Google Chat and E-mail Technical Support Costs by Enhancing Self-Service Online Every website that provides technical assistance at one point thinks about how they can make their clients/customers become self-sufficient in terms of knowledge and skills. This is one of the major agenda that technical support services have been thinking about – how they can eliminate the use of live technical support and make their clients self-reliant. One of the clear reasons why chat and e-mail technical support services is being perceived to be eliminated is due to the operating cost that this service is causing the support provider. The cost that allowed for this support service to happen is no joke. In fact, with just the operational cost of this, it can reach up to a million dollars at a conservative. One of the foreseen and immediate means to combat this high cost in maintaining and facilitating the technical support services is by making its clients self-sufficient in knowledge via its online knowledge based support. The self service online is proven to make the clients self reliant in looking for the best resolutions for their concerns and issues. These self-service online comprises of knowledge base information, self-help tools to facilitate diagnosing the issue, and toolkits to help facilitate the troubleshooting steps. With this self-service online help that many websites have developed, there is now an effective means and methods to drastically reduce the operating costs in sustaining a chat and e- mail technical support service provided to clients. This is an-
  91. 91. 93 other breakthrough that majority of technical assistance provid- ers are going to deliberately love about and enjoy.