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As it is said there:
"For the first time, the pages of our Look Book include digital marketing achievements that extend beyond the email channel, featuring distinctive work in mobile, social, display and the web. This is an important evolution of the Look Book, as more and more brands seek to design beautiful experiences for customers across all digital touch points, rather than sending one-off email campaigns.
With a focus on innovative execution, smart content and mobile-awareness, each selection exemplifies the highest level of creative accomplishment and provides a glimpse into the future of marketing.
We hope you come away from these pages inspired to take your cross-channel marketing to a new level!"