The state of Japan e-commerce market

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The general overview of Japan e-commerce market as of 2012.
For more descriptive version, read more here:
http://simtai.blogspot.jp/2013/12/the-state-of-japan-e-commerce-market.html

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The state of Japan e-commerce market

  1. 1. December 12th, 2013 The state of Japan Ecommerce market Presented by Simon Tai Global E-commerce Manager WEB business division Ryohin Keikaku Co., Ltd
  2. 2. Agenda E-commerce market stats E-commerce consumer behaviour Issues B2C logistic
  3. 3. E-commerce market stats
  4. 4. E-commerce market size
  5. 5. Online shopping usage
  6. 6. E-commerce market share by industries
  7. 7. Top product categories
  8. 8. Major consumer e-commerce players
  9. 9. E-commerce consumer behaviour
  10. 10. E-commerce usage by age Gener/Age 3-5x/week 1-2x/week 2-3/month 1x/month 1x/2-3 months 1x/6 months 1x/year Male 10’s 1.7% 5.2% 20.7% 31.0% 27.0% 8.6% 5.7% Male 20’s 1.6% 8.0% 22.5% 33.7% 22.5% 8.0% 3.7% Male 30’s 0.5% 12.6% 28.1% 30.2% 17.6% 8.0% 3.0% Male 40’s 0.5% 10.0% 34.3% 28.4% 14.4% 9.0% 3.5% Male 50’s+ 0.0% 5.2% 27.5% 29.0% 19.7% 13.0% 5.7% Female 10’s 0.6% 0.6% 11.9% 27.4% 28.6% 17.3% 13.7% Female 20’s 2.5% 6.4% 25.7% 24.8% 24.3% 11.9% 4.5% Female 30’s 0.5% 7.1% 30.1% 35.2% 22.4% 4.1% 0.5% Female 40’s 0.0% 10.8% 34.9% 21.5% 24.6% 6.2% 2.1% Female 50’s+ 0.5% 12.6% 30.4% 20.9% 24.6% 8.9% 2.1% Overall 0.8% 8.0% 26.9% 28.2% 22.4% 9.4% 4.3%
  11. 11. Average purchase amount
  12. 12. Reasons for online shopping 1. Price cheaper than actual retail stores 2. Don’t have to worry about store operating time 3. Can find exclusive items or services ❖ Points ❖ Simple shopping process ❖ Saves time and energy to bring the goods home
  13. 13. Reasons for not online shopping 1. Cannot see/touch/try the product beforehand 2. Not interested 3. Concern about payment security
  14. 14. Site selection criteria 1. Price 2. Product assortment 3. Delivery fee/discount
  15. 15. Concerns about online shopping 1. Cannot see/touch/try the product beforehand 2. Personal information security 3. After service
  16. 16. Methods of obtaining info ❖ User rating site (e.g. kakaku.com) ❖ Search engines ❖ Brands/makers
  17. 17. Payment methods
  18. 18. Issues
  19. 19. Online shopping trouble rate
  20. 20. Top issues 1. Delayed delivery 2. Broken goods/fake goods 3. Different goods 4. Package damage (goods not affected)
  21. 21. B2C Logistics
  22. 22. Volume
  23. 23. Truck traffic volume breakdown

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