The state of Japan e-commerce market
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The document summarizes the state of Japan's e-commerce market based on a presentation by Simon Tai from Ryohin Keikaku Co., Ltd. It provides statistics on the size and growth of Japan's e-commerce market. It also examines consumer behaviors like frequency of online shopping by age and gender, top purchasing categories, and preferences and concerns regarding online shopping versus traditional retail. Key issues and challenges in Japan's e-commerce market are also reviewed such as delivery delays, product quality issues, and logistics.
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The state of Japan e-commerce market
- 1. December 12th, 2013 The state of Japan Ecommerce market Presented by Simon Tai Global E-commerce Manager WEB business division Ryohin Keikaku Co., Ltd
- 2. Agenda E-commerce market stats E-commerce consumer behaviour Issues B2C logistic
- 6. E-commerce market share by industries
- 10. E-commerce usage by age Gener/Age 3-5x/week 1-2x/week 2-3/month 1x/month 1x/2-3 months 1x/6 months 1x/year Male 10’s 1.7% 5.2% 20.7% 31.0% 27.0% 8.6% 5.7% Male 20’s 1.6% 8.0% 22.5% 33.7% 22.5% 8.0% 3.7% Male 30’s 0.5% 12.6% 28.1% 30.2% 17.6% 8.0% 3.0% Male 40’s 0.5% 10.0% 34.3% 28.4% 14.4% 9.0% 3.5% Male 50’s+ 0.0% 5.2% 27.5% 29.0% 19.7% 13.0% 5.7% Female 10’s 0.6% 0.6% 11.9% 27.4% 28.6% 17.3% 13.7% Female 20’s 2.5% 6.4% 25.7% 24.8% 24.3% 11.9% 4.5% Female 30’s 0.5% 7.1% 30.1% 35.2% 22.4% 4.1% 0.5% Female 40’s 0.0% 10.8% 34.9% 21.5% 24.6% 6.2% 2.1% Female 50’s+ 0.5% 12.6% 30.4% 20.9% 24.6% 8.9% 2.1% Overall 0.8% 8.0% 26.9% 28.2% 22.4% 9.4% 4.3%
- 12. Reasons for online shopping 1. Price cheaper than actual retail stores 2. Don’t have to worry about store operating time 3. Can find exclusive items or services ❖ Points ❖ Simple shopping process ❖ Saves time and energy to bring the goods home
- 13. Reasons for not online shopping 1. Cannot see/touch/try the product beforehand 2. Not interested 3. Concern about payment security
- 14. Site selection criteria 1. Price 2. Product assortment 3. Delivery fee/discount
- 15. Concerns about online shopping 1. Cannot see/touch/try the product beforehand 2. Personal information security 3. After service
- 16. Methods of obtaining info ❖ User rating site (e.g. kakaku.com) ❖ Search engines ❖ Brands/makers
- 17. Payment methods
- 18. Issues
- 19. Online shopping trouble rate
- 20. Top issues 1. Delayed delivery 2. Broken goods/fake goods 3. Different goods 4. Package damage (goods not affected)
- 21. B2C Logistics
- 22. Volume