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Youtube marketing ambassador
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I. Video marketing content for you!
From time to time, we post about how entrepreneurs have used Google
tools to build successful businesses—both on and offline. Today, we’re
recognizing a group of businesses that have used a particular online
platform—YouTube—to grow their customer base. - Ed.
You’d be hard pressed to run into someone who hasn’t heard of a
musician or two that have gotten their big break on YouTube (Justin
Bieber ring a bell?). But success on YouTube isn’t limited to aspiring
celebrities: we’ve also seen a growing number of businesses that have
either gotten their start on YouTube or grown an existing business with
To recognize these businesses and their work in fostering a culture of
entrepreneurship on YouTube, we’re introducing our first ever YouTube
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Marketing Ambassadors—a group of outstanding organizations that
have used YouTube to drive sales and grow operations. We’ve invited
nine businesses from across the country to participate in this program,
and last week our YouTube Ambassadors joined us at our headquarters
for a two-day summit to meet with executives and learn more about
online tools for businesses.
Hanging out with our Ambassadors at the YouTube headquarters.
Check out more photos on Google+. Photo credit: Bryan Davis.
Our Ambassadors span a variety of industries, from knitting to
motorcycle gear to musical education. Each has a unique customer base
and distinct business objectives, and yet, video has helped each and
every one of them achieve their goals:
Find new customers from around the corner and across the world
· BerkleeMusic.com (Boston, Mass.) - Berkleemusic.com is the
award-winning online extension school of Boston's Berklee College of
Music. To encourage enrollment for online courses, this renowned
school posts video music lessons and in-depth clinics with professors to
give prospective students a true-to-life preview of online study with
Berkleemusic.com. Bringing access to Berklee’s acclaimed curriculum
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to students around the world, Berkleemusic.com has taught over 30,000
students from 135 countries since 2002.
· Undercover Tourist (Daytona Beach, Fla.) - If you’ve ever
planned a theme park vacation and wanted more than what’s offered in
travel guides, you’re not alone. This travel business uses first-person
videos to show the rides, shows and experiences offered at their partner
destinations in Florida to potential customers around the world. The
destinations now attract approximately 14% of their customers from the
U.K., Australia, and Germany.
· VeryPink.com (Austin, Tex.) - Owner Staci Perry discovered a
global classroom on YouTube, and now she offers knitting instruction
classes and patterns online as a full-time business. Thanks to Google
Translate and closed captioning on her videos, she has students in
Greece, Turkey, Thailand, Italy, India and Syria—just to name a few.
Spark a conversation
· ModCloth (San Francisco, Calif.) - ModCloth, an online retailer
selling vintage-inspired clothing, engages fans with how-to tutorials,
behind the scenes tours and DIY videos (ever try your hand at
DIYstudded socks?). Their video contests have earned them nearly a
million video views from happyModCloth brand evangelists.
· Richard Petty Driving Experience (Concord, N.C.) - To show
that there’s nothing quite like being behind the wheel of a NASCAR
race car, the Richard Petty Driving Experience team records celebrity
customers’ reactions after their final lap around the racetrack and uses
the videos as compelling testimonials.
· Rokenbok (Solano Beach, Calif.) - This toy company transformed
itself into an e-commerce powerhouse, gaining 50% of all customers
from their YouTube videos. They also encourage fans to upload their
own videos, which they regularly feature on their YouTube channel.
Launch a new product
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· BBQ Guys (Baton Rouge, La.) - To showcase their collection of
high-end BBQ grills, the BBQ Guys film video reviews of new products
so customers can get a personal walk-through of all the featuresand how
they perform in action.
· RevZilla (Philadelphia, Pa.) - RevZilla co-founder Anthony Bucci
deconstructs highly technical motorcycle gear through simple video
reviews, giving tips on sizing and features. They’ve filmed more than
1,400 videos to help motorcyclists shop with confidence.
· Zagg (Salt Lake City, Utah) - ZAGG drives traffic to their website
with engaging scratch test TrueView video ads showcasing their clear
protective shield for electronics. Their iPhone 4 Scratch Test alone has
more than two million views.
We’ve awarded these Ambassadors with a badge for their YouTube
channel and retail storefront, and will feature them on the YouTube
homepage. To pay it forward, each Ambassador will mentor a nonprofit
organization of their choice on how to get started with a video presence
on YouTube. They’ll also host Google+ Hangouts throughout the year to
share their strategies. To find out when the Ambassadors will be hosting
a Hangout, stay tuned to ourYouTube for marketers Google+ page.
Meet one of our Ambassadors, Rokenbok toy company
To learn more about how to bring your business to life with YouTube,
visit the Get Started page, or if you already have a video and want to
learn how to promote it, read about the new AdWords for video on the
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II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
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Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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