Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Detailed Analysis of Bigbasket.com - by@MarketerRj

Suggest strategies mainly based on sales and distribution from a marketing point of view

  • Login to see the comments

Detailed Analysis of Bigbasket.com - by@MarketerRj

  1. 1. BigBasket.com About the company Target Segment Complete process Strategies Detailed Analysis of Bigbasket.com -The Online Grocery Store Presented by: - Rohit jain
  2. 2. BigBasket.com About the company Target Segment Complete process Strategies About the Company BigBasket.com  Positioned as online grocery store  1000+ brands  10000+ products  Guarantee on time delivery and the best quality!
  3. 3. BigBasket.com About the company Target Segment Complete process Strategies Areas
  4. 4. BigBasket.com About the company Target Segment Complete process Strategies Fruits & Vegetables Grocery & Staples Bread Dairy & Eggs Beverages Branded foods Personal Care Household Imported & Gourmet Meat Product Mix
  5. 5. Students Family Corporate & Professionals Others Target Segment
  6. 6. BigBasket.com About the company Target Segment Complete process Strategies Students Students (generally staying in hostels and as paying guest) Foreign Other states
  7. 7. BigBasket.com About the company Target Segment Complete process Strategies Family Family (3-8) With baby Big Family
  8. 8. BigBasket.com About the company Target Segment Complete process Strategies Corporate & Professionals Nuclear Single Both are working
  9. 9. BigBasket.com About the company Target Segment Complete process Strategies Others Event planners Societies Co-operatives Groups
  10. 10. BigBasket.com About the company Target Segment Complete process Strategies Benefits to the buyers  Variety  Getting stuck in traffic jams  Paying for parking  Standing in long queues  Carrying heavy bags  Get everything you need, When you need, right at your doorstep
  11. 11. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
  12. 12. BigBasket.com About the company Target Segment Complete process Strategies Complete Process HOW TO ORDER? 1. Browse BigBasket.com for products or use the search feature 2. Add item to your shopping Basket
  13. 13. BigBasket.com About the company Target Segment Complete process Strategies Complete Process HOW TO ORDER? 3. Choose a convenient delivery time from our 4 Slots* a day Time Slots •7.00 AM - 9.30 AM •10.00 AM - 12.30 PM •5.00 PM - 7.30 PM •7.30 PM - 10.00 PM *Slot timings may vary across cites 2. Select suitable payment option (Cash, Sodexo, Credit Card) You can pay by cash, card or food coupons
  14. 14. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
  15. 15. BigBasket.com About the company Target Segment Complete process Strategies Complete Process Delivery strategy  Own fleet of GPS enabled vans Working on a hub-and-spoke model  All the goods are bought and stocked in a warehouse  10% refund if late
  16. 16. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
  17. 17. BigBasket.com About the company Target Segment Complete process Strategies Complete Process
  18. 18. BigBasket.com About the company Target Segment Complete process Strategies Profitability  GP between 20 – 23% and net profit between 5- 7%  Reasons: 1.Private labels 2.No shrinkage 3.Costs on rentals are low 4.Save on cost of utilities 5.Farm-to-home concept
  19. 19. BigBasket.com About the company Target Segment Complete process Strategies Problems to deal with ! Cyber crimes ! Waiting ! Quality of products ! Competition ! Delivery ! Minimum order
  20. 20. BigBasket.com About the company Target Segment Complete process Strategies Recommendation  Try to achieve one day delivery efficiency  Introduce loyalty programs  Improve website and social presence  Include bundled offer system a customers can make and save for future usage  Make website more user friendly  Expand geographical reach  Increase awareness through advertisement.  Share consumer experience on their website

×