PHANI KUMAR SIVARAJUFlat No. 301, H.No. 13­1­55/E/1/C,                                                        Ph: 99595378...
KEY RESPONSIBILITIES:1) Senior Executive ­ SEO/SMO ­ Ybrant Digital Ltd.: (May 2010 to Present)   •   Successfully   perfo...
•    Provide   management   and   professional   guidance   to   team   members   through   regular         one­on­one mee...
2) Team Lead ­ SEO/Content ­ OSIT Solutions Pvt Ltd. (May 2008 ­ Apr 2010)   •   Marketing and maintenance of websites by ...
•   Perform required content research  and study the subject thoroughly to present  the        required content (text/imag...
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Phani Kumar Sivaraju

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Phani Kumar Sivaraju

  1. 1. PHANI KUMAR SIVARAJUFlat No. 301, H.No. 13­1­55/E/1/C,                          Ph: 9959537853Avanthi Nagar East, Hyderabad – 18.                    simplyphani@gmail.comOBJECTIVE:My objective is to excel in the field of Internet Marketing through the application of top­notch  quality processes backed­up with constant research, learning and implementation of up­to­date   technological   advancements.   To   combine   aggressive   strategic   marketing   with   quality services   at   competitive   prices   to   provide   the   best   value   for   users,   clients   &   customers; ultimately with an aim of providing the best services. Apply superior skills in the field of  Online Marketing where my rich domain expertise and interpersonal skills can be applied in an optimum manner.WORK EXPERINCE SUMMARY: TOTAL EXPERIENCE OF 5+ YEARS Designation Organization Worked FromSenior Executive ­ SEO/SMO Ybrant Digital Ltd., Hyderabad May 2010 to Mar 2012 Team Lead ­ SEO/Content OSIT Solutions Pvt. Ltd., Hyderabad May 2008 to Apr 2010 Executive ­ SEO/SMO Bomma Media Ent.P. Ltd., Hyderabad Mar 2007 to Apr 2008CERTIFICATION PROGRAMME: • Sun Certified Programmer for the Java Platform, Standard Edition   5.0 (CX­310­055).TECHNICAL SKILLS:  Reporting & MIS : MS­Office, OpenOffice, LibreOffice  Project Management & Collaboration : Basecamp™  Languages : C, C#, VB 6.0, Java  Server­side Scripting : Microsoft .NET Framework 3.0 ­ ASP.NET  Markup & Validation : HTML, CSS  Web Publishing : Dreamweaver, CuteFTP, IBP™  Operating Systems : Windows 7, Vista, XP, 2000 & Linuxhttp://in.linkedin.com/in/phanikumarsivaraju
  2. 2. KEY RESPONSIBILITIES:1) Senior Executive ­ SEO/SMO ­ Ybrant Digital Ltd.: (May 2010 to Present) • Successfully   performed   various   Social   Media   Optimization   campaigns   for   client­ agencies. • Derived traffic generation strategies, online brand building & reputation management. • Planned and executed promotional events for YReach.com like Hyderabad 10K Run,  Hyderabad Heritage Marathon, Be Inspired with Krishna Sagar and many more. • Raised brand awareness through video campaigns, public meets and interacting with  bloggers. • Manage the search engine optimization, display advertising and website testing. • Promoting   the   clients   businesses   on   Social   Media/Networking   platforms   such   as  Facebook, Twitter, Google+, Myspace, LinkedIn, YouTube etc. • Derive various On­page & Off­page promotion strategies and direct the team with the  processes of online marketing & maintenance of clients websites. • Performed   Web­listening,   Reputation   Management,   Brand   Building,   Viral   Video  Marketing. • Hands­on experience in configuring Google Analytics™ (Web Analytics) tool, constantly  monitoring, measuring and reporting the web metrics. • Hands­on experience in configuring Google Webmaster Tools™, constantly monitoring  & reporting overall performance of the website. • Hands­on   experience   in   configuring   Google   Apps™   with   the   MX   Records   (Mail  Exchange)  of the  domain;  Managing   the  User  Accounts  of Google   Apps  Email  as a  Super Administrator. • Highly skilled in analyzing user behavior, website traffic; Perform Clickstream Analysis  through Web Analytics tools and optimizing the website accordingly. • On­page developments by improving META Tags, Header Tags, ALT Tags, robots.txt,  Sitemaps,   Micro­Formats,   Content   Optimization,   W3C   validations,   Internal   Linking  Structure, CMS Optimization etc. • Perform Keyword Research and Competitive Research Analysis. • Act as a backup Team Lead, handle and assign the team with SEO processes as per  specific quality standards.http://in.linkedin.com/in/phanikumarsivaraju
  3. 3. • Provide   management   and   professional   guidance   to   team   members   through   regular  one­on­one meetings, regular team meetings, monthly quality reviews.  • Perform   quarterly   and   annual   performance   goals   and   reviews,   documenting   and  delivering   timely   performance   and   behavior   feedback   while   taking   appropriate  disciplinary actions as required.  • Responsible for determining staffing needs, recruiting, hiring, disciplinary actions and  terminations. • Interacting with the clients personally or virtually to gather their inputs/requirements,   clarify   clients   queries   and   formulate   a   robust,   business   focused   online   marketing  strategy as per their business needs. • Attend   client   meetings,   whenever   necessary,   produce   keyword   analyses,  recommendations, documents and technical reports dealing with complex SEO issues. • Interact   with   the   client   regularly,  provide   them   with   regular   weekly,   monthly   work  reports. • Assist  the   top   management   with   product   performance   reviews,   adhoc   reports   and  projects, and ongoing optimization around operations and online marketing delivery.Some of my projects at Ybrant Digital Ltd.S.No. Client Name Project Clients Industry 1 YReach (Ybrant Reach) YReach.com E­Commerce 2 Aurora Business School Absi.edu.in Education 3 Shanta Sriram Constructions ShantaSriramConstructions.in Real Estate 4 Safeage Security Pvt. Ltd. SafeageSecurity.com Security Products 5 Aishwarya Design Studio AishwaryaDesignStudio.com Apparel 6 CtrlS ­ Tier 4 Data Center CtrlS.com IT Services  7 Bank Of India BankOfIndia.com Banking 8 The Golkonda Hotel TheGolkondaHotel.com Travel & Tourism 9 Golkonda Resorts & Spa GolkondaResorts.com Recreation 10 Neilsoft Neilsoft.com IT Serviceshttp://in.linkedin.com/in/phanikumarsivaraju
  4. 4. 2) Team Lead ­ SEO/Content ­ OSIT Solutions Pvt Ltd. (May 2008 ­ Apr 2010) • Marketing and maintenance of websites by performing On­Page and Off­Page Search  Engine Optimization. • Performing Keyword and Competitive Researches. • On­page   developments   by   improving   META   tags,   Header   tags,   ALT   tags,   robots.txt,  Sitemaps, content optimization, internal linking structure etc. • Off­Page   PageRank   improvement   by   performing   directory   submissions,   article  submissions,   blog   submissions,   link   exchange,   e­mail   marketing,   social   media  marketing etc. • Continually monitoring and testing the website components, aiming to raise the brand  visibility in SERPs and ultimately increasing the weightage of the website. • Write articles for web with relevant and quality content. • Perform required content research  and study the subject thoroughly to present  the  required content (text/images/videos), provide content creation ideas accordingly. • Provide   management   and   professional   guidance   to   team   members   through   regular  one­on­one meetings, regular team meetings, monthly quality reviews.  • Perform   quarterly   and   annual   performance   goals   and   reviews,   documenting   and  delivering   timely   performance   and   behavior   feedback   while   taking   appropriate  disciplinary actions as required.  • Responsible for determining staffing needs, recruiting, hiring, disciplinary actions and  terminations.  • Assist   with   product   performance   reviews,   adhoc   reports   and   projects,   and   ongoing  optimization around operations and online marketing delivery.3) Executive ­ SEO ­ Bomma Media Entertainment Pvt Ltd. (Mar 2007 to Apr 2008) • Marketing and maintenance of websites by performing On­Page and Off­Page Search  Engine Optimization. • Performing Keyword and Competitive Researches. • On­page   developments   by   improving   META   tags,   Header   tags,   ALT   tags,   robots.txt,  Sitemaps, content optimization, internal linking structure etc. • Off­Page   PageRank   improvement   by   performing   directory   submissions,   article  submissions,   blog   submissions,   link   exchange,   e­mail   marketing,   social   media  marketing etc.http://in.linkedin.com/in/phanikumarsivaraju
  5. 5. • Perform required content research  and study the subject thoroughly to present  the  required content (text/images/videos), provide content creation ideas accordingly.COMMUNICATION SKILLS:  • Proven ability in leading a team, train them and direct them to achieve desired results. • Remarkable drafting and content writing skills. • Excellent presentation, interpersonal and people skills. • Constantly adopt  latest  corporate communication  practices,  define KPIs and impart  quality work standards and routines with mates. • Ability to communicate with people on all levels, ability to capture requirements. • Very keen and enthusiastic; constant desire to learn; genuine commitment to excel.PERSONAL CHARACTERISTICS:  • Dedicated, excellent problem solving skills, reliable, easy to get along with & logical. • Highly analytical, involved and concentrated focus on work to achieve perfection. • Ever active spirit with lots of love towards work. • Very quick learner, self­motivated, able to self­direct; a good team leader. • Self­starter with drive, initiative and a positive attitude.EDUCATION: • Master of Commerce (2009) from the Acharya Nagarjuna University. • Bachelor of Commerce (Computers) (2004) from the Acharya Nagarjuna University.http://in.linkedin.com/in/phanikumarsivaraju

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