Top 5 Brands Using Instagram Video - July 1st, 2013

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Of the Interbrand 100 Companies using Instagram, these five have driven the most engagement with Instagram Videos.

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Top 5 Brands Using Instagram Video - July 1st, 2013

  1. 1. The Top 5 Brands Using Instagram Video
  2. 2. © 2013 Simply Measured, Inc Top 5 Brands Using Instagram Video 2 Of the Interbrand 100 Companies using Instagram, these five have driven the most engagement with Instagram Videos.
  3. 3. © 2013 Simply Measured, Inc Less than two weeks since the release of Instagram Video, 16% of Interbrand 100 Companies have started using the feature. The top 5 brands using videos, are averaging more than 3X the average engagement per video. *Interbrand 100 Top Brand Stats June 20th –July 1st Driving Instagram Video Engagement 3
  4. 4. INSTAGRAM VIDEO: The Top 5 Brands By The Numbers
  5. 5. © 2013 Simply Measured, Inc No. 1: Nike 5 Audience: 1,719,790 Videos Posted: 2 Comments: 1,415 Likes: 117,835 Total Engagement: 119,250 AVG Engagement: 59,625
  6. 6. © 2013 Simply Measured, Inc No. 2: Starbucks 6 Audience: 1,331,328 Videos Posted: 1 Comments: 629 Likes: 52,823 Total Engagement: 53,452 AVG Engagement: 53,452
  7. 7. © 2013 Simply Measured, Inc No. 3: MTV 7 Audience: 1,351,512 Videos Posted: 2 Comments: 250 Likes: 26,500 Total Engagement: 29,750 AVG Engagement: 14,875
  8. 8. © 2013 Simply Measured, Inc No. 4: Disney 8 Audience: 93,924 Videos Posted: 3 Comments: 299 Likes: 21,064 Total Engagement: 21,363 AVG Engagement: 7,121
  9. 9. © 2013 Simply Measured, Inc No. 5: Burberry 9 Audience: 862,547 Videos Posted: 1 Comments: 165 Likes: 18,514 Total Engagement: 18,679 AVG Engagement: 18,679
  10. 10. Thank You! For More Social Media Analysis, follow @SimplyMeasured on Twitter

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