This is the deck from our 1/28/15 webinar "Social Planning: How You Might Be Missing the Mark" featuring a conversation between Senior Director of Marketing Uri Bar-Joseph and Enterprise Client Partner Lauren Berry.
You've got ambitious goals and a solid roadmap. Yet, sometimes campaigns perform far from your expectations.
Successful planning requires understanding how past performance should influence your next step. We'll share a social planning framework that will help ensure you hit the mark.
This webinar touches on the following:
• How to think about planning in context with social analytics
• Tips for better strategy planning and performance measurement
• How to collect social data about your brand, audience, and competitors