Social Planning:
How You Might Be Missing the Mark
© 2015 Simply Measured, Inc
Housekeeping
• Listening/voice options
• Questions and chat room
• #SimplyPlanning
• Recorded ...
© 2015 Simply Measured, Inc
Speakers
#SimplyPlanning
Lauren Berry
Enterprise Client Partner
at Simply Measured
Uri Bar Jos...
© 2015 Simply Measured, Inc
Poll Question & Results
4
“Plans are nothing; planning is everything.”
- Dwight D. Eisenhower
© 2015 Simply Measured, Inc
From the Scientific Method to Management Frameworks
#SimplyPlanning
© 2015 Simply Measured, Inc
Marketing Management Process
"...companies also need to pay
attention to the management.
Manag...
© 2015 Simply Measured, Inc
The Social Media Marketing Management Process
SOCIAL
ANALYTICS
SOCIAL
ENGAGEMENT
MEASURE
PLAN
...
© 2015 Simply Measured, Inc
Time
Quality
Improvement
MEASURE
PLAN
EXECUTE
MEASURE
PLAN
EXECUTE
Continuous
Improvement
Cons...
"If you are not spending 30% of your time in
2013 with data, Ms./Mr. Marketer, you'll fail
to achieve professional success...
© 2015 Simply Measured, Inc
Strategic Planning Process
GOALS
DESIRED
OUTCOMES
RESULTS
STRATEGIES
MEASURES &
TARGETS
Object...
© 2015 Simply Measured, Inc
Planning Your Social Media Strategy
Audiences
Conversations
Competitors
#SimplyPlanning
© 2015 Simply Measured, Inc
5 Common Planning Mistakes
#SimplyPlanning
+
Mistake #1: Goals
© 2015 Simply Measured, Inc
Not Having the Right Goals
#SimplyPlanning
© 2015 Simply Measured, Inc
Focus on Business Needs
#SimplyPlanning
+
Mistake #2: Competitors
© 2015 Simply Measured, Inc
Ignoring Your True Competitors
#SimplyPlanning
© 2015 Simply Measured, Inc
Find Competitors with the Same Audience
#SimplyPlanning
+
Mistake #3: Incomplete analysis
© 2015 Simply Measured, Inc
Getting Tunnel Vision
#SimplyPlanning
© 2015 Simply Measured, Inc
Listen to Audience Feedback
#SimplyPlanning
+
Mistake #4: Audience
© 2015 Simply Measured, Inc
Not Knowing Who Is in Your Audience
#SimplyPlanning
© 2015 Simply Measured, Inc
Pick the Right Channels and Strategy for You
#SimplyPlanning
+
Mistake #5: Planning
© 2015 Simply Measured, Inc
Falling in Love with Your Plan
#SimplyPlanning
© 2015 Simply Measured, Inc
Stay Nimble
#SimplyPlanning
+
Takeaways
© 2015 Simply Measured, Inc
Takeaways
• Focus on business needs
• Find competitors with same audience
• Listen to audience...
© 2015 Simply Measured, Inc
What Is Social Analytics?
PLAN
DEFINE YOUR SOCIAL STRATEGY
MEASURE
OPTIMIZE YOUR SOCIAL TACTIC...
+
© 2015 Simply Measured, Inc
About Simply Measured
Simply Measured is the most
complete social analytics
solution, empoweri...
+
Thank You
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Social Planning: How You Might Be Missing the Mark

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This is the deck from our 1/28/15 webinar "Social Planning: How You Might Be Missing the Mark" featuring a conversation between Senior Director of Marketing Uri Bar-Joseph and Enterprise Client Partner Lauren Berry.

You've got ambitious goals and a solid roadmap. Yet, sometimes campaigns perform far from your expectations.

Successful planning requires understanding how past performance should influence your next step. We'll share a social planning framework that will help ensure you hit the mark.

This webinar touches on the following:

• How to think about planning in context with social analytics
• Tips for better strategy planning and performance measurement
• How to collect social data about your brand, audience, and competitors

Published in: Social Media
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Social Planning: How You Might Be Missing the Mark

  1. 1. Social Planning: How You Might Be Missing the Mark
  2. 2. © 2015 Simply Measured, Inc Housekeeping • Listening/voice options • Questions and chat room • #SimplyPlanning • Recorded webinar • Post-webinar survey #SimplyPlanning
  3. 3. © 2015 Simply Measured, Inc Speakers #SimplyPlanning Lauren Berry Enterprise Client Partner at Simply Measured Uri Bar Joseph Sr. Director of Marketing at Simply Measured
  4. 4. © 2015 Simply Measured, Inc Poll Question & Results 4
  5. 5. “Plans are nothing; planning is everything.” - Dwight D. Eisenhower
  6. 6. © 2015 Simply Measured, Inc From the Scientific Method to Management Frameworks #SimplyPlanning
  7. 7. © 2015 Simply Measured, Inc Marketing Management Process "...companies also need to pay attention to the management. Managing the marketing process requires the four marketing management functions - analysis, planning, implementation, and control.” (Kotler & Armstrong, 2012: p.53) Control Measure results Take corrective action Evaluate results Implementation Carry out the plans Planning Develop strategic plans Develop marketing plans Analysis #SimplyPlanning
  8. 8. © 2015 Simply Measured, Inc The Social Media Marketing Management Process SOCIAL ANALYTICS SOCIAL ENGAGEMENT MEASURE PLAN EXECUTE #SimplyPlanning
  9. 9. © 2015 Simply Measured, Inc Time Quality Improvement MEASURE PLAN EXECUTE MEASURE PLAN EXECUTE Continuous Improvement Consolidation Through Standardization Continuous Improvement #SimplyPlanning
  10. 10. "If you are not spending 30% of your time in 2013 with data, Ms./Mr. Marketer, you'll fail to achieve professional success.” - Avinash Kaushik, Author, Digital Marketing Evangelist - Google
  11. 11. © 2015 Simply Measured, Inc Strategic Planning Process GOALS DESIRED OUTCOMES RESULTS STRATEGIES MEASURES & TARGETS Objective How can we improve? Where do we want to go? How did we do? How do we get there? How do we measure success? #SimplyPlanning
  12. 12. © 2015 Simply Measured, Inc Planning Your Social Media Strategy Audiences Conversations Competitors #SimplyPlanning
  13. 13. © 2015 Simply Measured, Inc 5 Common Planning Mistakes #SimplyPlanning
  14. 14. + Mistake #1: Goals
  15. 15. © 2015 Simply Measured, Inc Not Having the Right Goals #SimplyPlanning
  16. 16. © 2015 Simply Measured, Inc Focus on Business Needs #SimplyPlanning
  17. 17. + Mistake #2: Competitors
  18. 18. © 2015 Simply Measured, Inc Ignoring Your True Competitors #SimplyPlanning
  19. 19. © 2015 Simply Measured, Inc Find Competitors with the Same Audience #SimplyPlanning
  20. 20. + Mistake #3: Incomplete analysis
  21. 21. © 2015 Simply Measured, Inc Getting Tunnel Vision #SimplyPlanning
  22. 22. © 2015 Simply Measured, Inc Listen to Audience Feedback #SimplyPlanning
  23. 23. + Mistake #4: Audience
  24. 24. © 2015 Simply Measured, Inc Not Knowing Who Is in Your Audience #SimplyPlanning
  25. 25. © 2015 Simply Measured, Inc Pick the Right Channels and Strategy for You #SimplyPlanning
  26. 26. + Mistake #5: Planning
  27. 27. © 2015 Simply Measured, Inc Falling in Love with Your Plan #SimplyPlanning
  28. 28. © 2015 Simply Measured, Inc Stay Nimble #SimplyPlanning
  29. 29. + Takeaways
  30. 30. © 2015 Simply Measured, Inc Takeaways • Focus on business needs • Find competitors with same audience • Listen to audience feedback • Pick the right channels and strategy for you • Stay nimble #SimplyPlanning
  31. 31. © 2015 Simply Measured, Inc What Is Social Analytics? PLAN DEFINE YOUR SOCIAL STRATEGY MEASURE OPTIMIZE YOUR SOCIAL TACTICS EXECUTE Audiences Conversations Competitors Brand Activities Audience Engagement Business Impact #SimplyPlanning
  32. 32. +
  33. 33. © 2015 Simply Measured, Inc About Simply Measured Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact. #SimplyPlanning
  34. 34. + Thank You

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