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New Facebook Analytics Unpacked: Goodbye Funnel, Hello Megaphone


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Warning: This is not an infographic. These are real, actual, reports.

When access to new data is available we all know we want it, need it, and MUST HAVE IT right now. And when Facebook recently released the new Insights changed everything those feelings crept up, again. But sometimes when we open up those new reports, we’re really not sure how to make sense of it. Just poking around the web you can see this is exactly what is happening with the new Insights data. A lot of people are trying to decipher what it means but not a lot of people are doing anything with the data. But, fear not our good friends, not only do we have a shiny new report that helps make sense of these new insights, we’re breaking it down for you in this here presentation.

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New Facebook Analytics Unpacked: Goodbye Funnel, Hello Megaphone

  1. 1. New Facebook Insights<br />Goodbye Funnel, Hello Megaphone<br />@simplymeasured<br />
  2. 2. 2<br />Warning: This is not an infographic. <br />These are real, actual reports. Built for you with your real data.<br />
  3. 3. Introducing the Facebook megaphone. Where bigger is always better. <br />Helping you answers questions like:<br /><ul><li>How many people did we engage with?
  4. 4. How many times did they each engage?
  5. 5. How many times was a story seen? </li></li></ul><li>Why should you care? <br />
  6. 6. First, know what started it all. Was it something you said or something they did? <br />The inputs to the megaphone break down the data points that can be attributed to starting conversations about your Page. <br />These stats are then tracked through each step of the megaphone and help make it easy to see which ones are #winning (producing the most impressions). <br />
  7. 7. Second and thirdly: answer questions like... How many unique people did we engage with? And how many times did people engage?<br />Find out and report on how many different people were talking about you and how many stories were created about you.<br />
  8. 8. Fourthly and Fifthly. Find out how many people saw a story from or about us? And how many times were these stories seen?<br />Next we can see how many friends the story creators have and since the story goes out to their network, you end up reaching their networks. <br />The final step is the fact that some percentage of those friends and subscribers will see the post more than once. That gives us the total impressions..<br />
  9. 9. Finally!What happened!?!<br />If all goes according to plan, some of the new people reached, are going to engage with a story they saw or convert into a new like for your Page. We like to call this #WINNING!<br />
  10. 10. Like what you see? <br />This report is already available for all Simply Measured customers. <br />Want to get in on the action? Sign up for a free trial. <br />Want to learn more about this report? Check out our complete blog post.<br />Need suggestions for dinner? Sorry, we can’t help with that. <br />