10 Top Brands Driving Engagement on Facebook
© 2013 Simply Measured, Inc
10 Top Brand Driving Engagement on Facebook
2
© 2013 Simply Measured, Inc
Of the Interbrand Top 100 Brands
on Facebook, the same ten
brands ranked as the ten most
engag...
10 Top Brands Ranked By Engagement
© 2013 Simply Measured, Inc
No. 1: Disney
5
Total Engagement: 3,739,383
Page Fans: 44,820,473
Engagement Rate: 8%
*Stats f...
© 2013 Simply Measured, Inc
No. 2: Mercedes-Benz
6
Total Engagement: 2,262,243
Page Fans: 10,729,862
Engagement Rate: 21%
...
© 2013 Simply Measured, Inc
No. 3: Ferrari
7
Total Engagement: 2,115,513
Page Fans: 12,069,402
Engagement Rate: 18%
*Stats...
© 2013 Simply Measured, Inc
No. 4: BMW
8
Total Engagement: 1,674,658
Page Fans: 14,075,449
Engagement Rate: 12%
*Stats for...
© 2013 Simply Measured, Inc
No. 5: Intel
9
Total Engagement: 1,559,537
Page Fans: 21,163,839
Engagement Rate: 7%
*Stats fo...
© 2013 Simply Measured, Inc
No. 6: Harley-Davidson
10
Total Engagement: 1,555,129
Page Fans: 4,735,213
Engagement Rate: 33...
© 2013 Simply Measured, Inc
No. 7: Starbucks
11
Total Engagement: 1,258,257
Page Fans: 34,987,928
Engagement Rate: 4%
*Sta...
© 2013 Simply Measured, Inc
No. 8: MTV
12
Total Engagement: 1,102,595
Page Fans: 46,161,323
Engagement Rate: 2%
*Stats for...
© 2013 Simply Measured, Inc
No. 9: Audi USA
13
Total Engagement: 1,028,751
Page Fans: 7,130,151
Engagement Rate: 14%
*Stat...
© 2013 Simply Measured, Inc
No. 10: Tiffany & Co.
14
Total Engagement: 908,977
Page Fans: 4,336,620
Engagement Rate: 21%
*...
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10 Top Brands Driving Engagement on Facebook

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Of the Interbrand Top 100 Brands on Facebook, these were the 10 most engaging brands in July, 2013.

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10 Top Brands Driving Engagement on Facebook

  1. 1. 10 Top Brands Driving Engagement on Facebook
  2. 2. © 2013 Simply Measured, Inc 10 Top Brand Driving Engagement on Facebook 2
  3. 3. © 2013 Simply Measured, Inc Of the Interbrand Top 100 Brands on Facebook, the same ten brands ranked as the ten most engaging brands in July. Previously these brands ranked as the top 10 most engaging brands in our Facebook Study May 1st – June 30th. Comparing The Best Of The Best 3 (May-June Study)(July Data)
  4. 4. 10 Top Brands Ranked By Engagement
  5. 5. © 2013 Simply Measured, Inc No. 1: Disney 5 Total Engagement: 3,739,383 Page Fans: 44,820,473 Engagement Rate: 8% *Stats for July 2013 Disney’s most effective posts are Facebook pictures that bring its characters to life. Disney uses Facebook to allow people to connect with its story and personality on a daily basis.
  6. 6. © 2013 Simply Measured, Inc No. 2: Mercedes-Benz 6 Total Engagement: 2,262,243 Page Fans: 10,729,862 Engagement Rate: 21% *Stats for July 2013 Mercedes-Benz has been engaging Facebook fans by highlighting fan photos from Instagram. With the tag #mbfanphoto it’s encouraged Instagram submissions and made them discoverable on Facebook.
  7. 7. © 2013 Simply Measured, Inc No. 3: Ferrari 7 Total Engagement: 2,115,513 Page Fans: 12,069,402 Engagement Rate: 18% *Stats for July 2013 Ferrari keeps fans constantly engaged with a steady stream of F1 racing photos (nearly eight posts per day), but often its most engaging posts simply show off its dream machines.
  8. 8. © 2013 Simply Measured, Inc No. 4: BMW 8 Total Engagement: 1,674,658 Page Fans: 14,075,449 Engagement Rate: 12% *Stats for July 2013 BMW’s photos seem to be designed to describe its brand; they pay tribute to its history, highlight its innovation, and display its youth. It’s clearly about more than showing off its latest models.
  9. 9. © 2013 Simply Measured, Inc No. 5: Intel 9 Total Engagement: 1,559,537 Page Fans: 21,163,839 Engagement Rate: 7% *Stats for July 2013 Intel also shows off more than just its products, it engages fans by showing off its personality too. Intel’s approach to Facebook is often about the people (or animals) behind the technology.
  10. 10. © 2013 Simply Measured, Inc No. 6: Harley-Davidson 10 Total Engagement: 1,555,129 Page Fans: 4,735,213 Engagement Rate: 33% *Stats for July 2013 Harley-Davidson has grown a very engaged audience, by sharing its history, racing events, and group rides. However, its most engaging posts often highlight custom bikes that its fans are eager to see.
  11. 11. © 2013 Simply Measured, Inc No. 7: Starbucks 11 Total Engagement: 1,258,257 Page Fans: 34,987,928 Engagement Rate: 4% *Stats for July 2013 Starbucks seeks to create a positive feeling that drives response for every post. That dedication to putting personality in each cup has helped Starbucks consistently drive high engagement.
  12. 12. © 2013 Simply Measured, Inc No. 8: MTV 12 Total Engagement: 1,102,595 Page Fans: 46,161,323 Engagement Rate: 2% *Stats for July 2013 MTV’s audience flocks to edgy posts about pop culture and current events. Celebrities bring strong personality to the page, and MTV benefits by attracting fans of the celebrities featured in its posts.
  13. 13. © 2013 Simply Measured, Inc No. 9: Audi USA 13 Total Engagement: 1,028,751 Page Fans: 7,130,151 Engagement Rate: 14% *Stats for July 2013 Audi makes good use of Facebook hashtags, uses captivating photos when sharing links to other content, and most importantly displays sleek new products in way that exudes the brand’s style.
  14. 14. © 2013 Simply Measured, Inc No. 10: Tiffany & Co. 14 Total Engagement: 908,977 Page Fans: 4,336,620 Engagement Rate: 21% *Stats for July 2013 Tiffany & Co. caters to a high-end lifestyle, with the advantage of knowing their audience. The brand’s most engaging posts make its rings the focus. To its fans, these images set the standard for fine jewelry.
  15. 15. Thank You! For More Social Media Analysis, find us on Facebook.

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