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How to Send an Email Newsletter in 10 Simple Steps


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SimplyCast offers 10 simple steps to help email marketers create their first email newsletter campaign, avoid spam techniques and engage subscribers.

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How to Send an Email Newsletter in 10 Simple Steps

  1. 1. How to Send an Email Newsletter in 10 Simple Steps SimplyCast 866.323.6572
  2. 2. 1. Build Subscriber List ● Ensure that each of your email contacts has opted in to receive your email newsletters. If you do not obtain permission to send, you could be labelled as a spam marketer.
  3. 3. 2. Know the Rules ● Before you send, review the spam regulations for each country that you're sending to, as well as for your own country.
  4. 4. 3. Focus on Subject Line ● Subject lines should be eye-catching and straightforward and should avoid spam words that might trigger spam filters.
  5. 5. 4. Keep it Short and Sweet ● Keep your email newsletters short to make them easy for subscribers to read, and use links that subscribers can click if they want more information.
  6. 6. 5. Minimum Images ● Don't bog down your email newsletter with images and graphics, because it can cause display issues for subscribers, especially those viewing the email on their mobile devices.
  7. 7. 6. Calls to Action ● Make your email newsletter effective with a prominent call to action, making it easy for your subscribers to take action and purchase or learn more.
  8. 8. 7. Exclusive Promotions ● Include promotions, sales, coupons or information that are not available to anyone who has not signed up for your email newsletter.
  9. 9. 8. Optimize for Mobile ● Most subscribers now view email newsletters on their mobile devices, so make sure your emails display and scroll properly on mobile.
  10. 10. 9. Test Your Newsletter ● Test your newsletter before you send it to your subscribers to make sure it displays properly and there are no errors or other issues.
  11. 11. 10. Analyze Your Data ● After you send, review your subscriber data such as opens, clicks and responses. Use this data to improve future email newsletters.
  12. 12. Try SimplyCast's Email Service ● You can sign up for a free SimplyCast account and try our email service today! Sign up at