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WHAT DOES IT TAKE TO BE A
FORBES SOCIAL MEDIA INFLUENCER!
 Simplify360
 Social Business
Intelligence
KEY OBJECTIVES & RESEARCH METHODOLOGY
 To understand and analyze what Forbes Social Media influencer tweet about
and the t...
PROFILES OF ALL THE FORBES TOP 50 SOCIAL MEDIA POWER INFLUENCERS
Image Credit : http://cheekymarketing.wordpress.com
HOW DOES THESE INFLUENCERS BIO LOOK LIKE?
CONTENT AND ENGAGEMENT ARE THE TWO KEY DRIVERS WHICH HELPS AN INDIVIDUAL TO GET
IDENTIFIED AND ‘FOLLOWED’ IN THE SOCIAL CO...
§  It also emerged as a significant fact in research that
about 58% of the influencers were committed towards
helping the...
This shows that the number of tweets per day has nothing to do with the influence of a profile. Just having
large follower...
TWEETING TRENDS OF INFLUENCERS
11%
15%
16% 16%
15% 15%
12%
Sun Mon Tue Wed Thu Fri Sat
Influencers are usually very active...
9%
42%
49%
RT
Update
Respond
WHAT ARE INFLUENCERS TWEETING?
Maximum Number Of Tweets
(49%) from the Influencers
were reply...
WHAT ARE INFLUENCERS TWEETING?
49%
51%
Update with Links Update without Links
51% of the tweets from Influencers does not ...
WHAT ARE INFLUENCERS TWEETING?
Generally when Influencers
are not sharing informative
links, they tweet about
general life...
WHAT WE’VE FOUND..
§  Influencer's are most likely to use text blogs for making their opinions count to their audience.
§...
THANK YOU
Simplify360
For more information about the product, contact us at:
contact@simplify360.com
US: 512-539-0360
Indi...
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What does it takes to be in the Top 50 Forbes Social Media Power Influencers!

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Forbes released a list of top 50 Social Media Power Influencers on April. Interestingly, Simplify360, came up with some patterns and content strategies adapted by these influencers for building a following of their own. The report dissects what are the peculiar characteristics of power influencers.

Published in: Technology, Business

What does it takes to be in the Top 50 Forbes Social Media Power Influencers!

  1. 1. WHAT DOES IT TAKE TO BE A FORBES SOCIAL MEDIA INFLUENCER!  Simplify360  Social Business Intelligence
  2. 2. KEY OBJECTIVES & RESEARCH METHODOLOGY  To understand and analyze what Forbes Social Media influencer tweet about and the trends in their activities. §  Discover their online behavior §  Discover their motive in social media LISTENING §  Twitter profiles of all the Forbes top 50 Social Media power influencers were chosen for the research.
  3. 3. PROFILES OF ALL THE FORBES TOP 50 SOCIAL MEDIA POWER INFLUENCERS Image Credit : http://cheekymarketing.wordpress.com
  4. 4. HOW DOES THESE INFLUENCERS BIO LOOK LIKE?
  5. 5. CONTENT AND ENGAGEMENT ARE THE TWO KEY DRIVERS WHICH HELPS AN INDIVIDUAL TO GET IDENTIFIED AND ‘FOLLOWED’ IN THE SOCIAL COMMUNITIES. Ü  Social Media has helped in democratizing of the opinion. While some of the celebrated individuals are not so popular on social media, some commons have also made it big through its usage by creating a brand for themselves. Ü  In such a scenario, content strategies for one’s social page hold utmost importance, for it is the content and engagement which helps an individual to get identified and ‘followed’ in the social communities. Ü  Most of the influencers get it right when it comes to their content management. A focused and creative approach towards content management for a social platform has emerged as one of the social media best practices. Ü  It was also found that influencers are most likely to use text blogs for making their opinions count to their audience. Facebook and Twitter emerged as most frequently used platforms used by influencers for establishing social connect with their audience. ANALYSIS Note: For this research all the top 50 Social Media Power Influencers listed by Forbes were considered.
  6. 6. §  It also emerged as a significant fact in research that about 58% of the influencers were committed towards helping their audience with relevant social media strategy guidance. Topics ranging from brand management to social CRM are widely discussed §  Also, about 12% of influencers provided expert insights about niche social networks §  About 38% of influencers provided insights based on their ongoing or previous entrepreneurial experiences which added credibility to their conversations. §  Most of Influencers have a follow back policy. They also follow the users who are following them. They are very cordial and does respond to mentions regularly §  44% of Influencers used Web as a source for Tweeting 58% 12% 38% Percentage of Influencers helping their audience with Social Media Strategy guidance Percentage of Influencers who provided expert insights about niche social networks Percentage of Influencers who provided insights based on their ongoing or previous entrepreneurial experiences Top 5 APPs used by influencers to publish their content. 22% 22% 32% 36% 44% Buffer Twitter for iPhone Tweet Button Social Media Tools Web
  7. 7. This shows that the number of tweets per day has nothing to do with the influence of a profile. Just having large followers count doesn’t mean that you have to keep tweeting every minute. Instead we have seen that the higher the influence less is number of tweets per day. Is their any impact of average number of Tweets, average number of mentions per day of each influencer on their no.of followers? Insights on Tweeting behavior of Influencers 0.19 Correlation between average number of tweets per day and the number of followers of an influencer
  8. 8. TWEETING TRENDS OF INFLUENCERS 11% 15% 16% 16% 15% 15% 12% Sun Mon Tue Wed Thu Fri Sat Influencers are usually very active on Tuesdays and Wednesdays. However, there activity on Saturdays and Sundays was less compared to week days. So Weekends might not be the right time for you to engage with them.
  9. 9. 9% 42% 49% RT Update Respond WHAT ARE INFLUENCERS TWEETING? Maximum Number Of Tweets (49%) from the Influencers were replying and responding to other’s Tweets. Influencers love to engage with others than retweeting others tweets Updates make 42% of the total type of Tweets made by Influencers. While 9% of the tweets were RT’s of others tweetsRespond: Tweets which includes replying to other members only. RT: Tweets which includes RTs. Update: Tweets which includes only updates.
  10. 10. WHAT ARE INFLUENCERS TWEETING? 49% 51% Update with Links Update without Links 51% of the tweets from Influencers does not contain URL links. Similarly, Influencers seem to retweet most tweets that does not have URLs in them. This shows that they are eager to share their opinions/views with others. 33% 67% RT with Links RT without Links TYPES OF UPDATES
  11. 11. WHAT ARE INFLUENCERS TWEETING? Generally when Influencers are not sharing informative links, they tweet about general life, Quotations and share their social media views and opinions. 44% of the Influencers seen sharing inspirational quotes on Twitter.
  12. 12. WHAT WE’VE FOUND.. §  Influencer's are most likely to use text blogs for making their opinions count to their audience. §  Influencers love to engage with others than retweeting others tweets. They are very cordial and does respond to mentions regularly. §  Influencers are mostly active during the weekdays compared to weekends. §  Content and Engagement are the two key drivers which helps an individual to get identified and ‘followed’ in the social communities.
  13. 13. THANK YOU Simplify360 For more information about the product, contact us at: contact@simplify360.com US: 512-539-0360 India: +91 80 40971130 Malaysia: +91 8040971130 Netherland: +31(0)20 8200373 Korea: +82-10-5245-8962 About Simplify360: Simplify360, is a leading social business intelligence firm. Simplify360 provides integrated enterprise solutions; their latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. It enables businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing, Online Sales Lead Generation, and Consumer Sentiment Analysis.

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