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Social Media
Performance of Media/Publishing Companies
Image Source: http://cdn.rt.com/files/news/3d/e8/10/00/32435645.si....
Five points for Media/Online Publishing organizations to consider for increasing
social interactions
Image Source: : http:...
High frequency of
posts/tweets
• Media/Publishing companies should maintain a strong
resource base of bloggers and writers...
Catchy and short titles
• Most of the best Media/Internet Publishing organizations
believe in grabbing the attention of re...
Use of Graphics is on the
rise
• It is always very expressive to use graphics for denoting
the article
• It not only makes...
Writing news related to
current happenings
• This is the most relevant way to generate buzz for your
articles, i.e. to wri...
Use sandwich approach
• The media publishing houses should try to post news by
sandwiching a serious news with some filler...
We have compared few media/online publishing organizations’ social media
performance and will also look into what tricks t...
24%
41%
0%
10%
20%
30%
40%
50%
Facebook Twitter
Profile Performance Index
PPI
100
980
0 200 400 600 800 1000 1200
Facebook...
We infer that Lifehacker has very high popularity on Twitter, compared to
Facebook. Now, let us take a look at some of the...
Topics which are discussed in the blogs and social media posts are very simple and
written in an easy-to-understand format...
Data representation is the major focus, which involves creative graphical
representations
Image Source: : http://www.twitt...
Lifehacker is very frequent with their blog posts, with more than one post every
hour
Frequent posts
almost every
hour
Ima...
Recent tweets and their analysis
36 Retweets
103 marked Favourite
24 Retweets 68 marked Favourite
520 Likes
Image Source: ...
Statistics Showing Popularity on Different Social Media Platforms
35%
39%
32%
34%
36%
38%
40%
Facebook Twitter
PPI
PPI
47
...
We infer that The New York Times has higher popularity on Twitter compared to
Facebook. Their high frequency of tweets is ...
They disseminate tweets in high frequency
Image Source: : http://www.twitter.com
High resolution pictures are used in their Twitter and Facebook posts along with
very short and crisp titles
87
Retweets 6...
Recent tweets and their analysis
36 Retweets
83 marked Favourite
36 Retweets 53 marked Favourite 163 Retweets41 marked Fav...
Statistics Showing Popularity On Different Social Media Platforms
45%
40%
36%
38%
40%
42%
44%
46%
Facebook Twitter
PPI
PPI...
We infer that Mashable, has a high engagement and mentions on Twitter, but it
also has a comparable fan following on Faceb...
Mashable makes frequent posts on Twitter
Image Source: : http://www.twitter.com
They talk about trending topics which drives a lot of engagement with the users
In such a
short span
of 7 hours
the post
r...
They use strong and attractive words in their titles to make them catchy
Image Source: : http://www.twitter.com
Recent tweets and their analysis
7 Retweets 5 marked Favourite
64 Retweets 61 marked Favourite
36 Retweets
41 marked Favou...
Statistics Showing Popularity On Different Social Media Platforms
14%
65%
0%
20%
40%
60%
80%
Facebook Twitter
PPI
PPI
16
1...
We infer that Forbes has almost similar engagement on both the social media
platforms, which is commendable, but the fan f...
They use attractive titles on their Facebook Posts to increase readability and
shareability
It clearly writes about busine...
Forbes posts blogs or articles on Facebook according to time, such as on weekends
we see posts such as tax saving ,retirem...
With the Academic Admissions time getting closer, a lot of posts have been about
admissions, fees and colleges and how muc...
Recent tweets and their analysis
38 Retweets 27 marked Favourite
53 Retweets 74 marked Favourite
58 Retweets 40 marked Fav...
Statistics showing Page Performance Index of International Media publishing
companies compared to Bangalore Mirror
24%
35%...
Statistics showing Mentions/day of International Media Publishing companies
compared to Bangalore Mirror
980
23814
12600
1...
Statistics showing Fans of International Media Publishing companies compared to
Bangalore Mirror
16,500,000
9,300,000
3,00...
Statistics showing Page Performance Index of International Media publishing
companies compared to Times of India
24%
35%
4...
Statistics showing Mentions/day of International Media Publishing companies
compared to Times of India
980
23814
12600
130...
Statistics showing Fans of International Media Publishing companies compared to
Times of India
16,500,000
9,300,000
3,000,...
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise soluti...
THANK YOU
connect with us
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Social Media Performance of Media/Publishing Companies

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Social Media has created a huge revolution for all forms of companies, be in manufacturing, retail, media or publishing. Everybody is hell bent on making use of this amazing platform to gain more visibility as well as to connect with their audience better.

Here's a look at how Media/Online Publishing houses make use of Social Media and what are do they achieve from the same.

Published in: Social Media
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Social Media Performance of Media/Publishing Companies

  1. 1. Social Media Performance of Media/Publishing Companies Image Source: http://cdn.rt.com/files/news/3d/e8/10/00/32435645.si.jpg
  2. 2. Five points for Media/Online Publishing organizations to consider for increasing social interactions Image Source: : http://www.site-fusion.co.uk/files/writeable/uploads/webfusion34364/image/mediapicture.jpg
  3. 3. High frequency of posts/tweets • Media/Publishing companies should maintain a strong resource base of bloggers and writers who can frequently post articles and tweets. • They should be able to tap each and every incident happening around them Examples Image Source: : http://www.twitter.com
  4. 4. Catchy and short titles • Most of the best Media/Internet Publishing organizations believe in grabbing the attention of readers in one go, using short titles with strong words Examples Image Source: : http://www.twitter.com
  5. 5. Use of Graphics is on the rise • It is always very expressive to use graphics for denoting the article • It not only makes it interesting to read but also increases the number of views for the article because it creates a difference in the vision of the reader Examples Image Source: : http://www.twitter.com
  6. 6. Writing news related to current happenings • This is the most relevant way to generate buzz for your articles, i.e. to write something related to the day(weekend/weekday), season, popular culture , trending topics etc. Examples Image Source: : http://www.twitter.com
  7. 7. Use sandwich approach • The media publishing houses should try to post news by sandwiching a serious news with some filler news which is meant to attract attention towards the serious news that requires a wider reach Examples Image Source: : http://www.twitter.com
  8. 8. We have compared few media/online publishing organizations’ social media performance and will also look into what tricks they are using to stay socially sound
  9. 9. 24% 41% 0% 10% 20% 30% 40% 50% Facebook Twitter Profile Performance Index PPI 100 980 0 200 400 600 800 1000 1200 Facebook(Posts/day) Twitter(tweets/day) Mention/day Mention/day 1% 0.10% 0% 1% 1% 2% Facebook Twitter Engagement Engagement 1,900,000 2,380,000 Fans on Social Media Facebook(likes) Twitter(Followers) Statistics Showing Popularity on Different Social Media Platforms Source: http://www.fanpagekarma.com/, http://topsy.com/
  10. 10. We infer that Lifehacker has very high popularity on Twitter, compared to Facebook. Now, let us take a look at some of the tricks they employ to gain popularity on Twitter
  11. 11. Topics which are discussed in the blogs and social media posts are very simple and written in an easy-to-understand format 66 Retweets 24000 Views Image Source: : http://www.twitter.com
  12. 12. Data representation is the major focus, which involves creative graphical representations Image Source: : http://www.twitter.com
  13. 13. Lifehacker is very frequent with their blog posts, with more than one post every hour Frequent posts almost every hour Image Source: : http://www.twitter.com
  14. 14. Recent tweets and their analysis 36 Retweets 103 marked Favourite 24 Retweets 68 marked Favourite 520 Likes Image Source: : http://www.twitter.com
  15. 15. Statistics Showing Popularity on Different Social Media Platforms 35% 39% 32% 34% 36% 38% 40% Facebook Twitter PPI PPI 47 23814 0 5000 10000 15000 20000 25000 30000 Facebook(posts/day) Twitter(tweets/day) Mentions/day Mentions/day 1.60% 0.20% 0.00% 0.50% 1.00% 1.50% 2.00% Facebook Twitter Engagement Engagement 9,300,000 16,500,000 Fans Facebook(Likes) Twitter(Followers) Source: http://www.fanpagekarma.com/, http://topsy.com/
  16. 16. We infer that The New York Times has higher popularity on Twitter compared to Facebook. Their high frequency of tweets is distinctly visible on the graph. Let us take a look at some of the tricks that they employ for better Twitter presence
  17. 17. They disseminate tweets in high frequency Image Source: : http://www.twitter.com
  18. 18. High resolution pictures are used in their Twitter and Facebook posts along with very short and crisp titles 87 Retweets 626Likes Image Source: : http://www.twitter.com
  19. 19. Recent tweets and their analysis 36 Retweets 83 marked Favourite 36 Retweets 53 marked Favourite 163 Retweets41 marked Favourite Image Source: : http://www.twitter.com
  20. 20. Statistics Showing Popularity On Different Social Media Platforms 45% 40% 36% 38% 40% 42% 44% 46% Facebook Twitter PPI PPI 43 12600 0 2000 4000 6000 8000 100001200014000 Facebook(Posts/day) Twitter(tweets/day) Mentions/day Mentions/day 2.40% 0.30% 0.00% 1.00% 2.00% 3.00% Facebook Twitter Engagement Engagement 3,000,000 5,200,000 Fans Facebook Twitter Source: http://www.fanpagekarma.com/, http://topsy.com/
  21. 21. We infer that Mashable, has a high engagement and mentions on Twitter, but it also has a comparable fan following on Facebook. Now let us take a look at some of the tricks they employ to gain better Twitter presence
  22. 22. Mashable makes frequent posts on Twitter Image Source: : http://www.twitter.com
  23. 23. They talk about trending topics which drives a lot of engagement with the users In such a short span of 7 hours the post received 69 retweets and 82 times the post was marked favourite This current issue received 130 retweets and 65 times it was marked favourite Image Source: : http://www.twitter.com
  24. 24. They use strong and attractive words in their titles to make them catchy Image Source: : http://www.twitter.com
  25. 25. Recent tweets and their analysis 7 Retweets 5 marked Favourite 64 Retweets 61 marked Favourite 36 Retweets 41 marked Favourite Image Source: : http://www.twitter.com
  26. 26. Statistics Showing Popularity On Different Social Media Platforms 14% 65% 0% 20% 40% 60% 80% Facebook Twitter PPI PPI 16 13000 0 2000 4000 6000 8000 10000 12000 14000 Facebook(Posts/day) Twitter(tweets/day) Mentions/day Mentions/day 0.20% 0.30% 0.00% 0.10% 0.20% 0.30% 0.40% Facebook Twitter Engagement Engagement 1,800,000 5,100,000 Fans on Social Media Facebook(Likes) Twitter(Followers) Source: http://www.fanpagekarma.com/, http://topsy.com/
  27. 27. We infer that Forbes has almost similar engagement on both the social media platforms, which is commendable, but the fan following is almost thrice in Twitter compared to Facebook. Now let us look at some of the tricks that they employ to gain better Twitter presence
  28. 28. They use attractive titles on their Facebook Posts to increase readability and shareability It clearly writes about business arena but catchy sentences to grab reader’s attention Image Source: : http://www.twitter.com
  29. 29. Forbes posts blogs or articles on Facebook according to time, such as on weekends we see posts such as tax saving ,retirement plans and job availability On weekends they post about holiday destinations Image Source: : http://www.twitter.com
  30. 30. With the Academic Admissions time getting closer, a lot of posts have been about admissions, fees and colleges and how much parents need to spend on education Image Source: : http://www.twitter.com
  31. 31. Recent tweets and their analysis 38 Retweets 27 marked Favourite 53 Retweets 74 marked Favourite 58 Retweets 40 marked Favourite Image Source: : http://www.twitter.com
  32. 32. Statistics showing Page Performance Index of International Media publishing companies compared to Bangalore Mirror 24% 35% 45% 14% 30% 41% 39% 40% 65% 37% 0% 10% 20% 30% 40% 50% 60% 70% Lifehacker The New York Times Mashable Forbes Bangalore Mirror Facebook Twitter Source: http://www.fanpagekarma.com/, http://topsy.com/
  33. 33. Statistics showing Mentions/day of International Media Publishing companies compared to Bangalore Mirror 980 23814 12600 13000 164 0 5000 10000 15000 20000 25000 30000 Lifehacker The New York Times Mashable Forbes Bangalore Mirror Facebook Twitter Source: http://www.fanpagekarma.com/, http://topsy.com/
  34. 34. Statistics showing Fans of International Media Publishing companies compared to Bangalore Mirror 16,500,000 9,300,000 3,000,000 1,800,000 100,000 9,300,000 16,500,000 5,200,000 5,100,000 6000 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 Lifehacker The New York Times Mashable Forbes Bangalore Mirror Facebook Twitter Source: http://www.fanpagekarma.com/, http://topsy.com/
  35. 35. Statistics showing Page Performance Index of International Media publishing companies compared to Times of India 24% 35% 45% 14% 26% 41% 39% 40% 65% 43% 0% 10% 20% 30% 40% 50% 60% 70% Lifehacker The New York Times Mashable Forbes Times of India Facebook Twitter Source: http://www.fanpagekarma.com/, http://topsy.com/
  36. 36. Statistics showing Mentions/day of International Media Publishing companies compared to Times of India 980 23814 12600 13000 6396 0 5000 10000 15000 20000 25000 30000 Lifehacker The New York Times Mashable Forbes Times of India Facebook Twitter Source: http://www.fanpagekarma.com/, http://topsy.com/
  37. 37. Statistics showing Fans of International Media Publishing companies compared to Times of India 16,500,000 9,300,000 3,000,000 1,800,000 6,700,0009,300,000 16,500,000 5,200,000 5,100,000 4,300,000 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000 Lifehacker The New York Times Mashable Forbes Times of India Facebook Twitter Source: http://www.fanpagekarma.com/, http://topsy.com/
  38. 38. Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address
  39. 39. THANK YOU connect with us

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