How active are CXOs on Twitter?


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How are CXOs using Twitter? And how active are they? Simplify360 has gone deep into the Tweets to find the answer and see what opportunities they represents.

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How active are CXOs on Twitter?

  1. CXOs on TwitterA Social Media Intelligence Report Powered by © 2012 Simplify360
  2. Key Objectives To understand what most CXOs tweet about and the trends in their activities. •  Discover their online behavior •  Discover their motive in social media •  Seek opportunities to connect with them © 2012 Simplify360
  3. Methodology LISTENING 24 random Twitter profiles of CXOs were chosen for the research. from a relevant pool of active Twitter Profiles. DATA SAMPLE 15 days conversation was collected for the analysis purpose. July 10th 2012 – Jul 24th 2012 © 2012 Simplify360
  4. CXO profilesThe profiles of CXOs were chosen on random basis from a pool of active Twitter profiles. © 2012 Simplify360
  5. What a typical CXOs bio looks like ? © 2012 Simplify360
  6. © 2012 Simplify360
  7. Tweeting Trends250 7000 6000200 5000150 4000 3000 Tweets100 2000 Mentions50 1000 0 0 Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 The trend in the number of overall mentions of CXOs on Twitter is in correlation with the number of Tweets made by CXOs. Sundays and Saturdays show LOW activity. © 2012 Simplify360
  8. Tweeting Trends Tweets 421 346 351 289 226 202 147 Sun Mon Tue Wed Thu Fri Sat CXOs are usually very active on Tuesdays and Wednesdays. However their activity is very low on Saturdays and Sundays. Weekends might not be the right time for you to engage with them. © 2012 Simplify360
  9. Tweeting Trends300250200150 PM100 AM 50 0 Sun Mon Tue Wed Thu Fri Sat CXOs are more active post noon, rather than in the mornings. Hence, afternoons and evenings are a good time to catch up with CXOs. © 2012 Simplify360
  10. What are CXOs Tweeting? Maximum Number Of Tweets (45%) 24% from the CXOs are replying and Respond responding to 45% other’s Tweets. RT Update Updates make only 24% of the total type 31% of Tweets made by CXOs.Respond: Tweets which includes replying to other members only.RT: Tweets which includes RTs.Update: Tweets which includes only updates. © 2012 Simplify360
  11. What are CXOs Tweeting? RT with Links Types of Updates RT without Links 68% 32% 36% Update with Links Update without Links 64%68% of the tweets from CXOs consist of URLlinks. Similarly, CXOs seem to Retweet mostlinks that have URLs in them. This shows thatthey are eager to share information with theirfollowers. © 2012 Simplify360
  12. What are CXOs Tweeting?“Humans have always been tool makers. Our toolswere once large and caused local change, now they fitin our pockets and cause global change.” Generally when CXOs are not sharing informative links, they tweet about general life and QUOTATIONS. © 2012 Simplify360
  13. When are CXOs most active?605040302010 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Twitter activity of CXOs peaked at 9AM, 11AM, 12PM, 1PM & 7PM. © 2012 Simplify360
  14. Social Media AnalysisSummary © 2012 Simplify360
  15. Summary So, what can we tell about social CXOs on Twitter. •  CXOs are quite active on Twitter. They tweet 3/4 times a day, mostly during post noon. •  They seem to have 3 main purposes: •  Talking about life, success and people. •  Following up recent news and sharing them. •  Talk about their companies and make new announcements. •  They are very amiable and respond to mentions regularly, which shows it is easier to make connections and have casual conversations with CXOs on Twitter. © 2012 Simplify360
  16. Social Media ManagementSimplify360 is a Social Media Management Application for Social Business Analytics andMultichannel Engagement.Powered by Simplify360 AnalyticsTM, we extend a sophisticated and user-friendlyenvironment to realize value via actionable intelligence.For more information visit : © 2012 Simplify360