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Housing.com Has the Highest Number of Facebook Fans

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After a number of controversies related to Housing.com, this company sure has been in the lime light for some good reasons. This is well represented even in the number of Facebook fans the company has. However, the other online real estate competitors have not lagged behind.

MagicBricks with their #ILoveWhereILive campaign has stolen the attention from Housing.com and garnered the highest share of voice, during the period of analysis.

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Housing.com Has the Highest Number of Facebook Fans

  1. 1. Social Media Analysis of Online Real Estate Platforms May, 2015 Search for a house Looking for a house online?
  2. 2. Summary • Housing.com has emerged as the top performer in the online real estate space, beating incumbent players from the industry. • Housing does well in both earned and owned online media, with the highest number of fans on Facebook and is the most followed online real estate brand on Twitter. They also have the most engaged fans and followers on both Facebook and Twitter. • The recent #ILoveWhereILive campaign by MagicBricks on Twitter has given them the highest share of voice during the period of analysis
  3. 3. TREND OF MENTION OF MAGIC BRICKS, 99ACRES, COMMONFLOOR AND HOUSING.COM Volumeofconversation MARCH 15 TO APRIL 15, 2015 For the analysis, mentions of the brand on various social media platforms like Facebook, Twitter, Blogs, forums etc; and conversations on brands official Facebook and Twitter accounts are taken into consideration. Source: Simplify360 - 500 1,000 1,500 2,000 2,500 3,000 1/May 4/May 7/May 10/May 13/May 16/May 19/May 22/May 25/May Magicbricks 99acres Commonfloor Housing 39% 30% 21% 10% Buzz around MagicBricks peaked on May 25 due to the #ILoveWhereILive hashtag campaign on Twitter
  4. 4. Exhibit: Total Facebook fans, Data as on May 27, 2015 Housing.com is the top performer on Facebook Housing not only has the highest number of fans but also the most engaged fans in absolute terms and percentage terms. Facebook fans comparison 575,917 423,995 244,296 154,010 13.7% 8.0% 2.5%3.7% 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 Engagement (Likes+comments+shares) No. of fans on Facebook How to read: size of the bubble indicates the %ge of fans engaged. Horizontal position indicates the size of the fans and vertical position indicates the total no. of interactions (engagement) in the last 30 days FACEBOOK COMPARISON
  5. 5. Housing has the highest number of followers, but Magic Bricks has the highest engagement The other players are stuck in the middle Twitter followers comparison 12,831 10,452 9,740 7,611 1,480 179 383 367 0 500 1,000 1,500 2,000 2,500 3,000 6,000 7,000 8,000 9,000 10,000 11,000 12,000 13,000 14,000 Engagement (Tweetsormentions+Retweets) Total number of followers on Twitter How to read: size of the bubble indicates the no. of unique engaged. Horizontal position indicates the number of followers and vertical position indicates the total no. of interactions (engagement) in the last 30 days. Exhibit: Followers on Twitter, Data as on May 27, 2015 TWITTER COMPARISON
  6. 6. Interested in our reports? Sign up for a demo here: http://simplify360.com/contact-us/ For detailed analysis of your industry write to us at contact@simplify360.com
  7. 7. Methodology For the analysis mentions of the brand on various social media platforms like Facebook, Twitter, Blogs, forums etc; and conversations on brands official Facebook and Twitter accounts are taken into consideration. Data is collected using Simplify360. Top 4 online real estate platforms are considered in the analysis. Numbers and figures in the report is as on May 27, 2015 Disclaimer: All trademarks, trade names, or logos mentioned or used are the property of their respective owners.
  8. 8. Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address CONNECT WITH US (click on the icons)
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