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Honda India is the Leader in Automobile Industry

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Today's fast paced generation is always on a go. What helps them is a diverse range of automobiles. However, like all sectors this one has a leader too. With social media being THE space for communication, even the automobile brands have taken to this space.

According to Facebook and Twitter trends, Honda has the highest SSI score as well as the highest share of voice, however, Hyundai has the highest followers on Facebook.

Published in: Automotive, Social Media
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Honda India is the Leader in Automobile Industry

  1. 1. www.simplify360.comwww.simplify360.com A social media analysis of Automobile Brands February, 2015
  2. 2. www.simplify360.comwww.simplify360.com Summary • Honda India is the leader in Automobile Industry with an SSI score of 88.48 • Honda India has the highest Share of Voice among all brands • On Facebook, Hyundai India has the highest number of fans. • Percentage engagement is the highest for Maruti Swift • Mahindra Bolero has the highest number of fans engaged on Facebook • On Twitter, BMW India has the highest followers while Honda India has the highest percentage engagement
  3. 3. www.simplify360.comwww.simplify360.com Top 20 Automobile Brands Brand Name Facebook Twitter SSI ScoreTotal Fans No. of fans engaged Follower Mentions (30 days) Buzz 1 Honda India 1,091,556 2241 22981 7334 7375 88.48 2 Mercedes Benz 2,146,108 25280 56774 1769 1784 88.09 3 Maruti Suzuki Swift 747,420 32124 25523 1852 2141 88.05 4 Hyundai 5,194,105 33329 19699 1273 1351 87.36 5 Ford India 671,057 2377 20922 2811 2955 85.66 6 BMW India 2,968,284 8821 85919 519 930 83.37 7 Tata Nano 3,826,879 2593 23179 203 1168 83.07 8 Audi India 3,670,466 3016 52793 593 778 81.97 9 Mahindra Scorpio 3,308,243 67266 9668 255 640 78.80 10 Maruti Suzuki Celerio 269,274 1714 7814 1625 1940 77.12 11 Jaguar India 2,161,327 27281 10578 527 528 74.32 12 Mahindra Bolero 1,929,506 69221 3820 10 538 69.22 13 Tata Safari 1,391,902 4182 9835 288 490 69.17 14 Mahindra Thar 1,190,457 11050 3938 83 249 64.28 15 Mahindra XUV 500 2,175,008 39633 5306 69 201 63.00 16 Toyota India 603,453 2895 16985 193 201 60.16 17 Maruti Suzuki Ertiga 326,183 907 980 11 624 58.99 18 Maruti Suzuki Alto K10 1,243,661 17537 12703 57 179 57.94 19 Fiat India 1,002,026 2450 5340 159 197 56.74 20 Mahindra Reva 321,010 425 1761 135 208 53.15
  4. 4. www.simplify360.comwww.simplify360.com Honda India has the highest share of voice Honda India 30.1% Ford India 12.0% Maruti Suzuki Swift 8.7% Maruti Suzuki Celerio 7.9% Mercedes Benz 7.3% Hyundai 5.5% Tata Nano 4.8% BMW India 3.8% Audi India 3.2% Mahindra Scorpio 2.6% Maruti Suzuki Ertiga 2.5% Jaguar India 2.2% Tata Safari 2.0% Mahindra Thar 1.0% Top 3 players have approximately 50% share of voice Share of voice among top 20 Automobile Brands Source: Simplify360, February 2015
  5. 5. www.simplify360.comwww.simplify360.com Hyundai Tata Nano Audi India Mahindra Scorpio BMW India Mahindra Xylo Mahindra XUV 500 Jaguar India Mercedes Benz Maruti Suzuki Ritz Mahindra Bolero Mahindra Verito Tata Safari Maruti Suzuki Alto K10 Mahindra Quanto Mahindra Thar Honda India Fiat India Maruti Suzuki Swift Tata Aria -100 9900 19900 29900 39900 49900 59900 69900 79900 1,000 1,001,000 2,001,000 3,001,000 4,001,000 5,001,000 6,001,000 No.ofpeopleengagedonFacebook No. of fans on Facebook Maruti Swift has the most engaged fans • Hyundai has the highest fans in Facebook Facebook performance comparison Size of the bubble represents the %ge of fans engaged
  6. 6. www.simplify360.comwww.simplify360.com Hyundai 12% Tata Nano 9% Audi India 9% BMW India 7% Mahindra Xylo 5% Mahindra XUV 500 5% Jaguar India 5% Mercedes Benz 5% Maruti Suzuki Ritz 5% Mahindra Bolero 5% Mahindra Verito 4% Tata Safari 3% Maruti Suzuki Alto K10 3% Mahindra Quanto 3% Mahindra Thar 3% Honda India 3% Fiat India 2% Maruti Suzuki Swift 2% Tata Aria 2% Share of Facebook Fans Hyundai India with 5.1 Million fans has the highest share of fans. E-commerce players Fans Hyundai 5,194,105 Tata Nano 3,826,879 Audi India 3,670,466 Mahindra Scorpio 3,308,243 BMW India 2,968,284 Mahindra Xylo 2,251,330 Mahindra XUV 500 2,175,008 Jaguar India 2,161,327 Mercedes Benz 2,146,108 Maruti Suzuki Ritz 1,992,730 Mahindra Bolero 1,929,506 Mahindra Verito 1,705,001 Tata Safari 1,391,902 Maruti Suzuki Alto K10 1,243,661 Mahindra Quanto 1,232,485 Mahindra Thar 1,190,457 Honda India 1,091,556 Fiat India 1,002,026 Maruti Suzuki Swift 747,420 Tata Aria 743,106 Facebook Fan Size Total Facebook fans of the top 20 Automobile Brands, Data as on February 2015
  7. 7. www.simplify360.comwww.simplify360.com BMW India Mercedes Benz Audi India Maruti Suzuki Swift Tata Nano Honda India Ford India Hyundai Toyota India Maruti Suzuki Alto K10 Jaguar India Maruti Suzuki Alto 800 Tata Safari Mahindra Scorpio Maruti Suzuki Celerio Maruti Suzuki RitzMahindra Verito Fiat India Mahindra XUV 500 Mahindra Thar -2000 -1000 0 1000 2000 3000 4000 5000 6000 7000 8000 -1000 9000 19000 29000 39000 49000 59000 69000 79000 89000 MentionsonTwitter Followers Honda India has highest engagement. BMW India has highest number of followers on Twitter
  8. 8. www.simplify360.comwww.simplify360.com Methodology Brands considered for the analysis: A total of 43 automobile companies are considered for the analysis. Following is the list of companies considered: Hyundai ,Tata Nano ,Audi India ,Mahindra Scorpio ,BMW India ,Mahindra Xylo ,Mahindra XUV 500 ,Jaguar India ,Mercedes Benz ,Maruti Suzuki Ritz ,Mahindra Bolero ,Mahindra Verito ,Tata Safari ,Maruti Suzuki Alto K10 ,Mahindra Quanto ,Mahindra Thar ,Honda India ,Fiat India ,Maruti Suzuki Swift ,Tata Aria ,Ford India ,Toyota India ,Chevrolet India ,Tata Vista ,Maruti Suzuki Alto 800 ,Tata Safari Dicor ,Maruti Suzuki Ertiga ,Maruti Suzuki Dzire ,Mahindra Reva ,Maruti Suzuki Celerio ,Tata Indigo Manza ,Premier ,Maruti Suzuki SX4 ,Tata Venture ,Maruti Suzuki Wagnor ,Tata Indigo CS ,Force Gurkha ,Maruti Suzuki Stingray ,SUV Force One ,Tata Xenon XT ,Tata Sumo Grande ,Tata Indica,Hindustan Motors For ranking the top Automobile companies and brands, the total number of organic and inorganic mentions, the fan size on Facebook, the number of people engaged, the number of followers and mentions in the last 30 days were taken into account. Simplify360 Social Index is a weighted average score of all the above parameters. Numbers and figures in the report is as on February 2015.
  9. 9. www.simplify360.comwww.simplify360.com Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address CONNECT WITH US (click on the icons)

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