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Do You Belong To The Era Of Intelligence

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Gone are the days when marketers used to depend on automation only. Now, is the time to move on and switch to intelligent marketing. Read through to find out in which era do you belong to.

Published in: Marketing

Do You Belong To The Era Of Intelligence

  1. 1. Do you belong to the Era of Intelligence? Force 2.0- #ForceSimplified
  2. 2. There are a hundred different marketing tools present in the world today, each more complex than the other.
  3. 3. The same could be said about various analytical software as well.
  4. 4. Most interfaces require an in-depth analysis of the tool and more often leave the customer reeling in confusion.
  5. 5. And, it‟s no kid‟s play! Customers are “forced” to adapt to deal with its shortcomings.
  6. 6. But we are here to make a change! A change that will help you achieve greater heights by making right informed decisions.
  7. 7. We believe in „Intelligence‟…
  8. 8. Gone are the days when marketers used to take decisions on gut feeling. And, later automation was born!
  9. 9. But, now is the era of Intelligence!
  10. 10. Intelligence = Automation (Relevancy + Efficiency + Optimization) + Informed Decisions
  11. 11. Social media has evolved, and so have the social media users. They are everywhere, so the question arises, are you there where your customers are? Are you listening to them all the time? Are you ready to take the dive into the vast ocean of data and churn out spectacular insights?
  12. 12. Intelligent decisions are better than forced decisions!
  13. 13. Are you ready for the next generation social media platform which is not only “Automated” but uses Intelligence as well?
  14. 14. We call it, “Force 2.0” The Force Simplified!
  15. 15. It is the result of the union between Marketing (M) and Analytics (A)
  16. 16. Why are we Force 2.0?
  17. 17. Presenting The Next Gen Analytics Platform for Social Enterprise Explained using the Telecom Industry
  18. 18. Analytics Framework Grouping Cleaning Sort Deduplication Clustering Sampling Final OLAP Formation Factoring Regression NN / SVM Decision Trees Process Optimizer Performance Monitor Recommender Crawl Monitor Decrypt Integrate Store Files Index Customer Acquisition Customer Churn Customer Experience Customer Profiles Service Quality Check Campaign Optimization Behavioral Segmentation
  19. 19. Customer Intelligence Framework using Big Data Acquisition Usage & Loyalty Value Time Retention Activation RETENTION  Identify Customers at Risk of Disengagement  Take proactive actions via targeted offers USAGE & ACTIVATION  Cross-selling to broaden engagement  Implement targeted Usage campaigns  Find the right Incentives and Offers ACQUISITION  Design the right products and Offers  Target the right Customers and prospects  Price Optimally Implementation of Big Data can help bring more value out of Customer than with out the implementation. We have to callout 1 use cases that we will be focusing on for the presentation tomorrow.
  20. 20. Simplify360 Big Data Framework Text Mining | Natural Language Processing | Business Rules Engine Enterprise Workflow Social Intelligence Visualizer Statistical Reports Analytical Reports Simulation Reports Simplify360 Advanced Analytics Engine Social Media Big Data Vertical and Business Solutions – Simplify360 and Partners Data Visualization Business Reports KPI Dashboard API Simplify360 Application Framework Widgets Users Widget Engine for Web, Desktop and Mobile - Dashboard Widgets | Data Widgets | Engagement Widgets Data Sources Unstructured Structured Social Media Call Records Surveys Feed back Emails Device Integration Enterprise Integration
  21. 21. And not to forget – our USP Simplify360 is the World‟s first and only truly Integrated Social Marketing Suite
  22. 22. We Market as One, Sell as ONE!
  23. 23. This is-Force 2.0 #ForceSimplified
  24. 24. So, we rest our case. The decision is yours, whether to go with automation or intelligence 
  25. 25. Social Business Intelligence www.simplify360.com About Simplify360 is the leading social business intelligence firm based out of United States and India. Simplify360 is the world’s first integrated Enterprise Social Media Platform. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  26. 26. Leaders use Simplify360 Company Has 100+ Clients – Largely in India and America Partners India Worldwide Malaysia Brazil and LatAM Qatar Saudi Arabia USA Worldwide Singapore & India Korea
  27. 27. THANK YOU CONNECT WITH US

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