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4 Tips to Select the Perfect Social Media Monitoring Tool


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Social Media Monitoring is one of the most important aspects of good marketing in today's date. Companies might be able to generate the best content strategies, but fail to execute it equally well. Wondering why is this happening?

Failure to monitor, i.e. listening, analysing and interpreting data, derived from social media sources, can be dangerous. Therefore choosing the right tool which allows ease to all these functions is what matters.

Published in: Social Media
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4 Tips to Select the Perfect Social Media Monitoring Tool

  1. 1. Steps to select the perfect Social Media Monitoring tool 4
  2. 2. Why Social Media Monitoring ?
  3. 3. LISTEN To online conversations about your brand
  4. 4. MEASURE The impact of your marketing campaigns
  5. 5. MANAGE Your Social Media Channels
  6. 6. ENGAGE Your Social Media Communities
  7. 7. BENCHMARK Against competitors social media performance
  8. 8. SOLVE Customer queries and complaints
  9. 9. Answering these 4 questions will help you select the perfect tool.
  10. 10. 1.Do you need a Social Media Monitoring tool? Do you want to Know what people are saying about your company/Brand on social media? Know what people are saying about your competitors brand? Know who these people are? Create an audience for your brand? Engage with your target audience? It’s a yes, if you say yes to any of these questions!
  11. 11. 2.What Services do you need from your social media monitoring tool? Monitoring your various social media channels Tracking any specific sites of your choice Performing CRM activities •Aggregate messages from multiple social media channels on one platform •Control how and when to reply to messages 1. 2. 3.
  12. 12. Classifying conversations according to their sentiment Profiling your influencers, advocates and detractors Tracking your competitors brands and campaigns 4. 6.Ability to track multiple keywords and apply filters 7. 5.
  13. 13. Exporting your analysis onto PDF and Excel Tracking conversations in multiple languages, and from different regions Demographic details about your audience 10. 9. Managing your marketing campaigns •Measure engagement level •Best time to make posts 11. . 8.
  14. 14. 3.How much are you willing to spend? What’s your budget? Pick a tool that provides the services you need. Then decide if it’s worth the investment. Can you do with lesser services, but at a cheaper rate?
  15. 15. 4. Are you comfortable using the tool? Try out different tools to see which one suits your needs the best. Is the tool easy to navigate and comprehend? How responsive and available is the customer care? Most tools have a trial version for you to test the product and become familiar with it. So take a demo and pick a tool that speaks to you!
  16. 16. Now take your pick!
  17. 17. Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at About the Author Nikhila Vijay is a marketing student and an intern with Simplify360. She enjoys watching television and surfing the internet. About Simplify360 US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130 Address