Mobile is now important part of marketing campaign of any organization. Here are a few tips:
Text messaging is a great way to reach customers with special offers, with or without a landline phone number. Using other marketing and social channels, you can encourage customers to engage with your brand by texting a keyword or six digit number to a short code. This is a great way to build a mobile marketing list that you can reach out to later for a more targeted message.
QR codes allow marketers to engage with buyers through traditional forms of media. For example, a QR Code can connect a print ad with a mobile coupon or incentive marketing program. Mediapost reported that mobile barcode scanning was up 157% during the first quarter of 2012. Since the smartphone market has seen enormous growth, it is safe to assume that more consumers will engage with campaigns that use QR codes.
Mobile Search Display Ads
In 2011, mobile search display ad revenue reached $1.5 billion. As tablets and apps are reinventing the mobile space, companies big and small can take advantage of mobile search to reach potential customers on the go.
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