Getting Google Friendly

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Simplified SEO Advice for Small Businesses to Get the Most Out of Google

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Getting Google Friendly

  1. 1. ‘ Getting Friendly’ Tom Casale, Founder Simplified Solutions Help Your Website Get a Better Search Engine Listing
  2. 2. Google is the 800-Pound Gorilla What We Know about Google - Google equates to 75% of all search engine traffic - Set industry standards and rules to follow - They have an ever-growing free suite of tools that can help your placement if used correctly
  3. 3. Google Thinks Like We Do <ul><li>It’s all about CONTENT and RELEVANCE </li></ul><ul><li>Every link should be aligned- domain to doorstep </li></ul><ul><li>Know your keywords; do good keyword research </li></ul><ul><li>Think like a searcher, not a website designer </li></ul><ul><li>Play by the rules: </li></ul><ul><ul><li>Good Page Titles </li></ul></ul><ul><ul><li>Relevant Headings </li></ul></ul><ul><ul><li>Relevant Content </li></ul></ul>
  4. 4. <ul><li>Use Words Wisely </li></ul><ul><ul><li>Make sure each of your pages have a different keyword-rich title that begins with a primary keyword related to your business. </li></ul></ul><ul><ul><li>Use titles that describe what you do </li></ul></ul><ul><ul><li>Different on every page </li></ul></ul><ul><ul><li>Short and sweet – 70 characters </li></ul></ul><ul><ul><li>Use your keywords throughout pages </li></ul></ul>Rule 1: Use Good Page Titles The page title is the first thing Google reads.
  5. 5. <ul><li>Google loves keywords- but not too many ;) </li></ul><ul><ul><li>After the page title, the next bit of webpage text Google reads is the heading of the first paragraph. </li></ul></ul><ul><ul><li>Lead with the keyword </li></ul></ul><ul><ul><li>Be tight, concise, and readable </li></ul></ul>Keyword-Rich Headings Validate your title with good page headings
  6. 6. <ul><li>Google reads your page looking for validation of the first two instances of your keywords (Page Title and Heading). </li></ul><ul><li>Make sure you include the same keyword or key phrase a couple of more times in the page especially in the first paragraph. </li></ul>Use Relevant Keywords in the Page Close the validation loop
  7. 7. <ul><li>The more relevant inbound links that point to your site, the better your site will get indexed by Google. </li></ul><ul><ul><li>For example, you can create a separate blog that talks about trends in your industry and links to your website. </li></ul></ul><ul><ul><li>Another good source of an inbound link can come from a listing in a directory or though membership in a professional association. </li></ul></ul>Good Inbound Links Google loves more relevant links to your site TRY IT! Link:yourdomain.com
  8. 8. Using Google’s Tools Get a free Google Account to get started Google Analytics Google Calendar Google Business Directory Google Site Maps Blogger NEW: Search Wiki
  9. 9. ‘ Getting Friendly’ Tom Casale, Founder Simplified Solutions Please feel free to contact me about our programs designed to make your website Google Friendly! [email_address] 312-846-7669

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