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7 Essential Elements of a Perfect Lead Magnet

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Start converting more website visitors into prospects and buyers by creating the perfect lead magnet for your business. Learn what a lead magnet is, why it's important and how to make sure you create the perfect one every time.

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7 Essential Elements of a Perfect Lead Magnet

  1. 1. 7 Essential Elements of a Perfect Lead Magnet By Mayank Gupta www.simplestartup.net @Simple_Startup
  2. 2. Are you struggling to convert website visitors into leads, customers and clients?
  3. 3. Perhaps you’ve tried the following: • Spent more money on advertising (Facebook Ads, Google Ads, SEO etc.) • Re-designed your website • Created more content for your blog
  4. 4. This is fine, but it’s not necessarily the best way to convert website visitors into qualified prospects.
  5. 5. Instead, what you probably need is a compelling lead magnet.
  6. 6. WHAT IS A LEAD MAGNET?
  7. 7. A lead magnet is essentially an irresistible offer that you give away for free in exchange for permission to follow up with a prospect -- usually a name, email address and/or phone number.
  8. 8. WHY DO YOU NEED A LEAD MAGNET?
  9. 9. Why do you need a lead magnet? • Positions you as a genuine authority or solution to a problem • Builds rapport and trust with your prospects • Helps you qualify your subscribers • Fastest way to build an email list
  10. 10. WHAT ARE SOME HIGH-IMPACT LEAD MAGNET IDEAS?
  11. 11. 15 High- impact lead magnet ideas • Checklist • Cheat sheet • Report/Guide • Templates • Tools/Resources • Case Study • Newsletter • Training Video • Interview • Whitepaper • Short eBooks • Free consultation • Software Download/Trial • Quiz/Survey • Free Shipping
  12. 12. 7 ESSENTIAL ELEMENTS OF A GREAT LEAD MAGNET
  13. 13. 1. SUPER SPECIFIC
  14. 14. 1. Super Specific • Focus on one specific problem for a specific market/audience • Avoid using “Sign up for my newsletter” or “Get latest updates” on landing page. • Focus on creating one desired result for your prospective customer or client
  15. 15. 2. HIGH PERCEIVED VALUE
  16. 16. 2. High Perceived Value • Make it look professional (use high-quality images and graphics) • Can be offered as a stand-alone product or service. • Use value comparison pricing whenever possible (i.e normally $47)
  17. 17. 3. HIGH ACTUAL VALUE
  18. 18. 3. High Actual Value • Should deliver real value on the backend. • Should should an immediate problem or answer an important question. • Can be easily sold as a stand-alone product or service.
  19. 19. 4. RELEVANT TO YOUR CORE OFFER
  20. 20. 4. Relevant to Your Core Offer • Lead magnet should be related in some way to your main product • Logical next step would be to buy your product or service after consuming lead magnet.
  21. 21. 5. EASILY CONSUMABLE
  22. 22. 5. Easily Consumable • Avoid using lead magnet that will take days or weeks to consume. • Should be consumed within 10 minutes • Avoid giving away long 100+ page books as a lead magnet (use as a low cost front- end offer instead)
  23. 23. 6. BENEFIT DRIVEN TITLE
  24. 24. 6. Benefit Driven Title • Create a title for your lead magnet that focuses on the benefits. • Avoid using titles like “How to lose weight” and “How to be healthy”. • Be specific. “5-Step Plan to Starting and Launching a Business in 30 Days” or “How to Get 25000 Visitors Per Month to Your Blog”
  25. 25. 7. IMMEDIATE GRATIFICATI ON
  26. 26. 7. Immediate Gratification • People need immediate gratification. • Don’t make them wait for your lead magnet. Deliver it within 5-10 minutes of signing up. • Always focus on speed and fast delivery.
  27. 27. Download the “7-Point Lead Magnet Checklist & Worksheet” Get immediate access at: www.simplestartup.net/lead-magnet-checklist Want to create the perfect lead magnet every single time?
  28. 28. If you liked this presentation, please spread the word! (click to tweet or share on Facebook)

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