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The Creative Industries (DAPS 6)


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The Creative Industries (DAPS 6)

  1. 1. Unit 8 – Creative Media Industry Awareness• Aims: To understand the creative industries• Objectives: To produce a usable document which can be used as a Creative Industries educational tool
  2. 2. Creative Industries• Socio-economic potential of activities that trade with creativity, knowledge and information• Increasingly being recognised as a generator of jobs, wealth and cultural engagement• UK has the largest creative sector in the whole European Union• In terms of GDP it is the largest in the world• 106,700 businesses in the creative industries
  3. 3. Creative Industries • UK definition of creative industries: ‘those industries that are based on individual creativity, skill and talent with the potential to create wealth and jobs through developing intellectual property’ • 1.5 million people employed in the creative industries in the UK, that’s 5.1% of the work force • Contributed 2.9% of the UK’s Gross Value Added in 2009 • Exports of services by the creative industries accounted for 10.6% of the UK’s exports of services
  4. 4. Creative IndustriesAccording to Skillset… According to the UK Gov• Advertising • Advertising• Animation • Architecture• Computer Games • The Arts and Antiques Market• Facilities • Crafts• Fashion & Textiles • Design• Film • Designer Fashion• Interactive Media • Film• Photo Imaging • Interactive Leisure Software• Publishing (gaming)• Radio • Music• TV • The Performing Arts • Publishing • Software • TV and Radio
  5. 5. Advertising• Worth £6.2 billion a year• 13,000 companies• 250,000 employees• Mainly based in London (70%) then North West (6%)• Multi-platform• Young – 47% under the age of 34• Gender equal? – 46% women• Ethnically equal? – 6% black, Asian or ethnic minority• Funds 75% of commercial television• Funds 95% of national press• Funds 80% of national magazines• Funds 95% of commercial radio
  6. 6. Advertising – Important Qualities • Customer Service • Speaking ad Self Presentation • Punctuality and Organisation • Numeracy / Literacy • Attention to detail • Transferable skills • Management Skills • Legal issues
  7. 7. Animation• Engages with many other sectors in the creative industries – TV film, web, gaming• Employs around 4500 people, mostly freelance• 300 companies• Costly, labour intensive and time consuming – 30 minute animation can take up to two years and use 20,000 drawings• Features might cost up to $60m• High returns on big productions• Only 5% of animation on UK TV is native
  8. 8. Animation • Centres of excellence outside London – Manchester, Bristol, Dundee, Cardiff • Globally, worth $60 billion • Relies on a highly skilled and specialist workforce • Most employees are university graduates • Short fall in certain area of the industry • Average salary for a graduate animator is about £25k • Directors can earn well over £50k
  9. 9. Animation – Skills needed• Hand-drawn animation techniques• Model / stop frame animation• Computer animation• Storytelling• Computer operating systems• Ratios and size perspectives• Teamwork• Work quickly but accurately
  10. 10. Gaming• 30% of the gaming industry is based in the North West• 19% in London• Gaming now makes more money that video rental and cinema box office• Very competitive• 485 businesses employ around 7000 people• Dominated by young, white men• Women make up 6% of the workforce.• Black, Asian and other ethnic minorities = 3%• 61% are 35 or less.• 77% do not have children
  11. 11. Gaming – Job Roles• Script Writer • Programmer• Games Designer • Systems Analysis• Object Planner • Audio Engineer• Graphic Designer • Composer• Creative Manager • Quality Assurance Manager• Art Director • Licencing Manager• Animator • Project Manager• Software Engineer
  12. 12. Facilities• Provide equipment and support services to most of the Creative Industries• Nearly 4000 companies employ nearly 50000 people• A third are freelance• 33% are women• Some sub-sectors include equipment hire, special effects, post production, transmission• 78% in the South East• 45% in London
  13. 13. Facilities • 60% of the workforce are graduates • Over 75% need on going training • 70% are freelancers • 1 in 10 freelancers will average 70 hour working weeks • The average number of days employed for a freelance facilities worker is 238 days, better than most other sectors • 21% women in post production • 5% black / Asian / ethnic minorities
  14. 14. Fashion and Textiles• Nearly 80000 films on the UK employing 340000 people• 97% of fashion and textile industries employ less than 50 people• 21% o the work force are self employed• London is the biggest employer, followed by the North West• Worth £11.2 billion• Low entry level wages• Big skills gaps in fashion and textiles• Big employer of ethnic minorities – 38000• Aging workforce – 73% over 35• Broken down into sub-sectors including design, apparel, footwear and leather, textiles and technical textiles, laundry and dry cleaning
  15. 15. Film• 400 permanent companies in the UK• 43% production, 13% distribution, 44% exhibition• Nearly 28,000 people working in film• 62% exhibition, 34 % in production and 4% distribution• Over 90% of a film crew will be freelancers• 42% are women (above average for the rest of the creative industries• 9% from black, Asian and ethnic minority background• 2% disabled• Contributes £4.5 billion to the UK• Production was is worth around £700m
  16. 16. Film• UK has the largest number of digital exhibition screens in Europe (296)• Film theft cost the UK £404m in 2007• Well funded industry and money going into training the workforce – The Bigger Future• Most people start off as runners• 60% have a degree• Can be split into five sectors – Development, production, post- production, distribution and exhibition• Contacts and networking is very important• 2008 report suggested that more needs to be to: create a more diverse work force, reduce unpaid work, enable more training
  17. 17. Interactive Media • Worth several billion pounds • Employs around 35000 people • 20% are freelancers • 36% hold a post-graduate certificate • 43% have an under graduate degree • Multi-platform • More of a discipline than a sector • Can range from app design to social media management • Job roles might include designers, producers, web designers, usability specialist or web writers • People employed as interactive media specialists, usually have a number of media based skills • Must understand other disciplines in the media sector • Must keep their skills updated
  18. 18. Photo Imaging• 43000 people• 38% are down in London• 8700 companies – nearly 70% are sole traders or freelancers• 91% of photographic companies employ 5 or less people• Nearly 50% of photography employees have an undergraduate degree• Average age is 42 (higher than the average creative industries employee)• Low amount ethnic minorities• High level of disabled employees• Competitive• Must have an entrepreneurial mind set• Unsocial hours• Must have a keen grasp of intellectual property rights
  19. 19. Publishing • Traditional forms such as books, journals, magazines • Now on multimedia formats (kindles, news agencies) • Employs nearly 200000 people – 36% of the creative media workforce • 50000 in newspapers • 50000 in magazines • 12% self employed • Half the workforce hold a degree • 67% are over the age of 35 • Mostly based in London • 10% black, Asian or ethnic minorities (les than 50% of London is white) • Gender division is equal • Good employer of disabled people
  20. 20. Radio• Employs 22000 people compared with 50% of women• Three-types: publicly funded, • Shortage of radio engineers commercial and community / • Industry is growing steadily voluntary • Job roles might include, presenter,• Men earn more than women – engineer, researcher, producer or Men (30k), women (28k) sales• 25% of men have depended • Must be confident and organised, children compared with 16% of working well under pressure women• 60% of men are over 35