Social media - a revolution in local government communications

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PSF event, Newcastle, 8 July 2009

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Social media - a revolution in local government communications

  1. 1. Social media: a revolution in local government communications? Simon Wakeman Head of Marketing
  2. 2. our experience
  3. 3. podcasting
  4. 4. objectives • create a new two-way communication channel for young people in Medway • get young people actively involved in producing the podcast • help the organisation learn about podcasting as a communications tool
  5. 5. equipment
  6. 6. we learnt… • don’t underestimate time investment • accessibility • pick the best technology
  7. 7. social networks
  8. 8. we learnt… • more than just an online billboard • invest time in interacting and responding • need to offer value to community • social networks effective for issues that people actually care about
  9. 9. microblogging
  10. 10. Medway Council 100
  11. 11. RSPB Medway Council 765 100
  12. 12. SCC 478 RSPB Medway Council 765 100
  13. 13. SCC 1243 people 478 RSPB Medway Council 765 100
  14. 14. SCC RSPB Medway Council
  15. 15. we’re learning… • to provide interesting content • to be human • to monitor and respond
  16. 16. social media relations
  17. 17. we learnt… • role of social media monitoring in issues management • be ready to engage when appropriate • how new media can lead old media
  18. 18. revolution? • new and different skills required • team roles and structure • new policies and processes • disruption to traditional hierachies
  19. 19. revolution? • digitally-enabled community groups • duty to involve / promote democracy • more collaborative and participative future for local government
  20. 20. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/psfbuzz2009

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