Local government social media - lessons learnt

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presented at LGcomms seminar 5/2/09

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Local government social media - lessons learnt

  1. 1. New media: What has worked, what hasn’t and what have we learnt? LGcomms 5 February 2009 Simon Wakeman Head of Marketing
  2. 2. Medway
  3. 3. podcasting
  4. 4. objectives • Create a new two-way communication channel for young people in Medway • Get young people actively involved in producing the podcast • Help the organisation learn about podcasting as a communications tool
  5. 5. equipment
  6. 6. sample clips
  7. 7. results • 360-400 downloads per show • positive face to face feedback • limited direct responses • experience of new communications tool
  8. 8. we learnt… • be clear why • don’t underestimate time investment • accessibility • pick the best technology
  9. 9. social networks
  10. 10. fuse medway festival
  11. 11. fuse medway festival
  12. 12. fuse medway festival
  13. 13. results • more than 100 “fans” • raised profile among new audience group • maintain presence between festivals • a starting point…
  14. 14. we learnt… • more than just an online billboard • invest time in interacting and responding • need to offer a reason to visit – incentives, exclusives… • need better online/offline integration
  15. 15. media relations
  16. 16. we learnt… • monitor as widely as possible • be prepared to engage when appropriate • internal communications – be joined up • how new media can lead old media
  17. 17. closing thoughts • learn the ropes • get the organisation ready • present a balanced case – risks and benefits • don’t be afraid to try – and have fun!
  18. 18. any questions simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/lgcomms

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