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2012 Build A Stand Out Brand

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Title: "Helping people even get better"
When:May 7, 2012
Where: Accounting Day Conference in San Diego

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2012 Build A Stand Out Brand

  1. 1. May 7, 2012, Accounting Day, San Diego Simon Vetter
  2. 2. Have you checked in yet?
  3. 3. }  Apply a proven process to help you and the people around you get even better}  Improve behaviors that will enhance your personal credibility and visibility
}  Practice the feedforward tool

  4. 4. Simon Vetter 12. 5. 8. 5
  5. 5. 
 
 Simon Vetter 12. 5. 8. 6
  6. 6. 1.  You see yourself as well-informed/smart, others think you are a “know-it-all”.2.  Do you see yourself as a hard-worker, while others think you are a workaholic?3.  Being driven and determined is a strengths; too much of it becomes stubborn.4.  You think you are detail-oriented, others perceive you as a micro-manager.5.  I am very talkative and sociable, others think I talk too much and don’t listen.
 
 Simon Vetter 12. 5. 8. 7
  7. 7. I think I am… Others see me …§  driven, determined and §  impatient and 
 goal-oriented
 stubborn
§  Confident §  Arrogant
§  Smart
 §  “know-it-all”
§  Humorous, fun §  Sarcastic, cynical We judge ourselves on our intentions. We judge others on their behaviors.
  8. 8. ”Half of the leaders that Ihave met don’t need to learnwhat to do – they need tolearn what to stop.” Peter Drucker Simon Vetter 12. 5. 8. 9
  9. 9. A.  Pick ONE behavior you want to improve that will help you personally and in business?
B.  Write down two reasons why do you want to change.
 (what benefits will you get from changing the behavior?) Simon Vetter 12. 5. 8. 10
  10. 10. Simon Vetter 12. 5. 8. 11
  11. 11. Assess Plan Follow up 
 Measure & Change Simon Vetter 12. 5. 8. 12
  12. 12. 1.  Elicit feedback from co-workers, friends, family about your perceived strengths and areas for improvement.2.  Use a 360 tool or behavioral assessment to get anonymous feedback. 
 Simon Vetter 12. 5. 8. 13
  13. 13. Create a plan and determine1.  Key behaviors you want to change2.  Stakeholders: people in your life that you can ask to help and will benefit from your change3.  
 Simon Vetter 12. 5. 8. 14
  14. 14. 1.  Work on your behavior for at least 6 months and keep involving your stakeholders.2.  Try feedforward instead of feedback.3.  Focus on the future, not the past.
 “The most significant indicator for behavioral change is follow up and feedback from co- workers.” -- Marshall Goldsmith
 Simon Vetter 12. 5. 8. 15
  15. 15. 1.  Use a mini-survey: Ask your stakeholders how they have perceived your behavioral change.2.  Scale from -3 to +3 ( 0 - no change
 +3 - significant positive change)
 Simon Vetter 12. 5. 8. 16
  16. 16. past NOW futureFeedback: Feedforward:
 
Input or data about the Ideas or suggestions forpast. We cannot change the future.the past, we can learn Let others help youfrom it. change. Simon Vetter 12. 5. 8. 17
  17. 17. }  Try Feedforward instead of Feedback}  Apply Three Rules
 
 1. Listen without judgment
 2. Take notes
 3. The only response is 
 “Thank you”
  18. 18. What does it take to achieve a positive,lasting change in behavior?1.  Commitment and willingness to change
2.  Interaction and support from co-workers
3.  Follow up, follow up, follow up Simon Vetter 12. 5. 8. 19
  19. 19. 1.  Make a commitment to yourself
2.  Write down what you want to change
3.  Make a commitment to others
4.  Focus on the future – focus on one thing
5.  Stick to it
 Simon Vetter 12. 5. 8. 20
  20. 20. Tel: +1 858 793-6279simon@simonvetter.com www.simonvetter.com

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