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Warc Pres

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Published in: Technology, News & Politics

Warc Pres

  1. Childish Labour by Simon Veksner author of Scamp blog
  2. Like children, Creatives are curious and imaginative
  3. “ What would happen if we dropped a million coloured balls down a hill?”
  4. We have a ‘play mind’
  5. <ul><li>The creation of something new is not accomplished by the intellect but by the play instinct. </li></ul><ul><li>Carl Gustav Jung </li></ul>
  6. Let’s build a giant waterslide!
  7. Creatives can be sulky
  8. Because sulking is the revenge of the powerless
  9. Creatives thrive on praise
  10. A lump of yellow wood can be an amazing motivator
  11. The best Creatives are fussy - people with strong personal tastes
  12. We don’t always do what we’re told, and that’s good. Conformity is the enemy of creativity.
  13. We have short attention spans. But you know what? So do consumers.
  14. Over-sensitive? Absolutely. Much of our work is personal, even autobiographical. Please critique sensitively.
  15. We need feeding. Creatives don’t have expense accounts.
  16. We love images
  17. <ul><li>So why do all briefs look like this? </li></ul>
  18. We’re naturally competitive. Don’t make us work cooperatively, or in brainstorms…
  19. We like fun environments
  20. Don’t move your business to Canary Wharf
  21. Make tasks fun and we’ll work all day and all night
  22. Harness our ‘childishness’… and we can create real business success.

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