Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Improve your Game 
Powered by
Top 5 challenges for game developers 
HoneyTracks 
empowers you 
to solve these 
challenges 
2 
FIND OUT HOW 
1 Making the...
Contents 
3 
History 
Track Record 
Testimonials 
Why work with HoneyTracks – ARM 
BI Analysis from HoneyTracks Experts 
H...
2011 
Birth of HoneyTracks 
2013 
Launched Platform 2.0 
with interactive charts, 
customizable views and 
much much more....
Track Record 
600 
Registered games 
220Million 
Player events per day 
$800Million 
Revenue Generated by Developers 
5
Testimonials 
“Thanks to HoneyTracks we increase our revenues by 
adopting virtual goods prices for certain cohorts.” 
Chr...
Working with HoneyTracks enables: 
cquistion of high quality players 
etention of your audience 
onetize faster and strong...
ARM: Acquisition 
ƒ Understand key gamer segmentations and 
behavioral patterns from alpha and beta 
stages of game develo...
ARM: Retention 
ƒ Identify why players churn at one glance by 
creating unlimited key custom events 
ƒ Custom cohorts and ...
ARM: Monetization 
ƒ Aggregate and analyze data that increases 
gamer monetization 
ƒ over 30 real-time revenue, virtual c...
Product Features 
Cross Platform 
Segment Cohorts 
Real-time data 
Increase overall ARPU with specific triggers 
based on ...
2 
Player Journeys 
Recorded 
1 
Place Tracking 
Code 
3 
View/Report/Analyze 
in Real Time 
Simple & Easy Integration 
On...
Data Protection and Privacy 
Data Security 
Full compliancy with international requirements 
Control User Access 
Define w...
Optimize Every Step 
HoneyTracks Analytics Assists 
ALPHA 
- 
Load time 
analysis 
BETA 
- 
AB 
Testing 
Product 
- 
UX 
M...
BI Analysis from Industry Experts 
5% 
Level 
HT Identifies anomalies 
and compares with 
similar games 
Developer reviews...
Integration Team 
ƒ Tech Support 
ƒ Analysts 
Account Manager 
ƒ Pro active communication 
ƒ Product, BI, Marketing and 
C...
Get started today by visiting 
honeytracks.com/signup 
For more information and 
to set up a demo email 
sales@honeytracks...
Upcoming SlideShare
Loading in …5
×

Honeytracks Developer Presentation - Game Analytics

647 views

Published on

The company provides a SaaS (Software-as-a-Service) based service for big data analysis of free-to-play online games on any platform (mobile, tablet, social, browser, client-based). The service helps optimize monetization and profitability of games. Large and small game developers and publishers from all over the world using HoneyTracks. HoneyTracks’ technology puts emphasis on the protection of privacy and data of the gamers.

Our mission is to help online game developers and companies to optimize their game and its revenues by providing a web-based games analytics solution. We track and visualize in-game data that is important for making a game a success, and provide advanced analytics such as player behavior pattern detection and cohort analysis. HoneyTracks has the capability to drill down by defining player cohorts based on multiple criteria such as sign-up date, marketing channel, and geography.

Published in: Marketing
  • Be the first to comment

Honeytracks Developer Presentation - Game Analytics

  1. 1. Improve your Game Powered by
  2. 2. Top 5 challenges for game developers HoneyTracks empowers you to solve these challenges 2 FIND OUT HOW 1 Making the best possible game for your players 2 Understanding what your players want 3 Getting players into your game 4 Generating revenue from your game 5 Measuring results HoneyTracks empowers you to solve these challenges
  3. 3. Contents 3 History Track Record Testimonials Why work with HoneyTracks – ARM BI Analysis from HoneyTracks Experts HoneyTracks experts assists process 4 5 6 7 15 16
  4. 4. 2011 Birth of HoneyTracks 2013 Launched Platform 2.0 with interactive charts, customizable views and much much more.. 2012 Winner of SAP, IBM, and German Accelerator Awards 2014 iQU acquires HoneyTracks, growing combined R&D and solutions. History 2012 Key Partnerships 4
  5. 5. Track Record 600 Registered games 220Million Player events per day $800Million Revenue Generated by Developers 5
  6. 6. Testimonials “Thanks to HoneyTracks we increase our revenues by adopting virtual goods prices for certain cohorts.” Chris Mayer , Founder & CEO “The very first team task every morning is to check all KPI’s with HoneyTracks.” Marko Hein, Vice President “HoneyTracks is much faster than the competition.” Minh Hien Nguyen, Lead Data Analyst “Our marketing performance increased a lot with HoneyTracks.” Markus Liedl, Marketing Director 6
  7. 7. Working with HoneyTracks enables: cquistion of high quality players etention of your audience onetize faster and stronger 7
  8. 8. ARM: Acquisition ƒ Understand key gamer segmentations and behavioral patterns from alpha and beta stages of game development ƒ Ability to better identify, target and bring in players that play, stay and pay ƒ Apply insights and technology to match the right players with the right games ƒ Real-time tracking of all marketing channels and player behavior ƒ Supports all dominant devices and platforms with cross platform capabilities Track unlimited number of events 8
  9. 9. ARM: Retention ƒ Identify why players churn at one glance by creating unlimited key custom events ƒ Custom cohorts and segments ƒ Ability to analyze signup retention rates, churn rates, login sequences and user lifetime ƒ In-app messaging and social extensions ƒ Ability to add social features with plug and play social API’s Custom cohorts & segments 9
  10. 10. ARM: Monetization ƒ Aggregate and analyze data that increases gamer monetization ƒ over 30 real-time revenue, virtual currency/items metrics ƒ Better identify key contributing items and monetization within each level ƒ Optimize in-game monetization mechanics maximizing LTV of gamers and profitability of games ƒ Actionable triggers allow real time improvement based on user behaviour further improving game experience and monetization 30+ Metrics on the topics revenue 30+ Metrics on the topics revenue 10
  11. 11. Product Features Cross Platform Segment Cohorts Real-time data Increase overall ARPU with specific triggers based on player behavior Compare player groups and optimize user funnels Improve virtual transactions and faster payment conversions Set up A/B tests and measure results 11
  12. 12. 2 Player Journeys Recorded 1 Place Tracking Code 3 View/Report/Analyze in Real Time Simple & Easy Integration One line of code = 1,000+ reports Powerful reporting and analysis < code > 12
  13. 13. Data Protection and Privacy Data Security Full compliancy with international requirements Control User Access Define what your partners and staff can see and when Player & Data Privacy Exceeds German legal requirements 13
  14. 14. Optimize Every Step HoneyTracks Analytics Assists ALPHA - Load time analysis BETA - AB Testing Product - UX Media - Monitor ROI UA - Segment Users Churn - Reduction LTV - Continual increase Lifecycle of Optimizations Raw Data Statistics Analysis Planning & Strategy Programmatic Execution Measurement & Optimization Insight 14
  15. 15. BI Analysis from Industry Experts 5% Level HT Identifies anomalies and compares with similar games Developer reviews & decides on improvements BI HT drill down player data & provide multiple optimization suggestion Developer A/B tests. HT track & analyze results in real-time 1 2 3 Players 80% Option A Game A Option B MMO, Web and Mobile 18-30 Male, US, EU HoneyTracks (HT) starts investigation into user flow Step 2 Main issue identified as player drop off between level 2+3. Step 3 Analysis and suggestions for improvements from HT Step 4 Decision made on improvements Step 5 Tests begin Player Drop-off Step 1 Game analysis 15
  16. 16. Integration Team ƒ Tech Support ƒ Analysts Account Manager ƒ Pro active communication ƒ Product, BI, Marketing and C-Level focus ƒ 24/7 assistance via single point BI Support ƒ Report analysis ƒ Consultancy (onsite) ƒ Prioritization of improvements ƒ Financially focused Developer HoneyTracks Experts Assist Process 16
  17. 17. Get started today by visiting honeytracks.com/signup For more information and to set up a demo email sales@honeytracks.com

×